The Death of the Focus Group? At Invoke Solutions, Apple Vet Makes Market Research User-Friendly, for the Surveyors and the Surveyed Xconomy - Podcasts powered by Odiogo
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- Economía y empresa
Focus groups are such a standard part of our market-driven culture that they’ve long since become the subject of parody. Decision-makers are seen as being afraid to act without consulting them; surely, no political party would pick a candidate, no legislator would introduce a big policy initiative, and no movie studio would green-light a big-budget [...]Click here to play
Focus groups are such a standard part of our market-driven culture that they’ve long since become the subject of parody. Decision-makers are seen as being afraid to act without consulting them; surely, no political party would pick a candidate, no legislator would introduce a big policy initiative, and no movie studio would green-light a big-budget [...]Click here to play