42 min

Season 1 Episode 130 "Lessons for Marketing and Business Learned at Racing School‪"‬ The NOW Gen

    • Marketing

Do you know the similarity between marketing and racing cars? In this episode, we will talk about the importance of having a well-planned marketing strategy for your brand and how it reassembles the idea of driving a car. Kevin Shapiro, Senior Marketing VP at Coty, shares this metaphor where active brand management can grow many brands in most categories in the beauty, luxury, and lifestyle. 
Remember, you must always verify your competition and speed level to engage the consumers, as in a car race if you want to win.
🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

Do you know the similarity between marketing and racing cars? In this episode, we will talk about the importance of having a well-planned marketing strategy for your brand and how it reassembles the idea of driving a car. Kevin Shapiro, Senior Marketing VP at Coty, shares this metaphor where active brand management can grow many brands in most categories in the beauty, luxury, and lifestyle. 
Remember, you must always verify your competition and speed level to engage the consumers, as in a car race if you want to win.
🔗 Stay in touch with TheNowGen!

🎥 YouTube Channel - / thenowgen1342
📸 Instagram - / thenowgenpodcast
💻 Website - thenowgen.121corp.com/podcast/
👥 Linkedin - linkedin.com/company/79599229/

42 min