The Pub Way: A Podcast for Publishers Seedtag

In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, Metarata, and Meta Router to the table.
Anthony discusses the future of measurement attribution, emphasizing the need for publishers to shift towards building solid identity foundations and considering solutions like data clean rooms to navigate away from traditional cookie-based tracking. He sheds light on the technologies and strategies that publishers should be pursuing, such as identity graphs, data enrichment with first-party data, and exploring alternative identifiers for user addressability.
The episode covers key strategies for publishers, as well as the tools and partnerships that will become paramount in adjusting to a post-cookie era. It serves as a thought-provoking session for industry professionals looking to stay ahead of the curve in digital marketing.
❇️ Key Topics with Timestamps
00:00 - Navigating the Cookie Apocalypse: Insights from Publishing Industry Leaders.
05:05 - Monetizing Beyond the Web: Navigating the Shifting Landscape of Audience Engagement.
09:14 - Improving User Experience through Data Collection.
10:51 - Adapting to Shorter Attention Spans.
13:53 - Exploring Measurement Attribution for User Engagement.
16:37 - Building a Future-Proof Identity Foundation for Publishers.
20:14 - Enrichment and Addressability via Identity.
24:08 - Advising Brands on Future Strategies.
27:39 - Navigating Revenue Impact and Testing Strategies Amidst Cookie Deprecation.
29:54 - Surviving the Cookieless Future: Building Foundations and Testing Strategies.
Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.

In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, and the future of retail media networks. Heather shares insights on data privacy, the RFP process, and the evolving trends in the advertising industry.
The episode provides valuable insights into the publishing world, the challenges faced by publishers, and the emerging trends and technologies shaping the industry.
❇️ Key Topics with Timestamps
00:00 - Media company evolving under new ownership
04:04 - The Advantages of AI-Based Allocator for Inventory Surfacing
08:20 - Ensuring data accuracy through human quality control
11:48 - The impact of AI on advertising integrity
13:27 - Importance of Hyper-Local Data for Targeted Advertising
17:51 - Importance of Retail Media Networks in Digital Marketing
20:05 - Navigating data privacy issues in the digital world

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry.
During the conversation, they discussed:
- The concept of privacy sandboxes.- Apple vs Google on their approaches to implementing privacy.- Opportunities & challenges for publishers in a cookie-less environment. 

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment.
During the conversation, they discussed:
- Short discussion about the recent events in Israel/Palestine.- Common fears and concerns brands have regarding appearing on news websites during this type of busy news cycle.- How Tom foresee's the relationship between brands and news content evolving.

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.
During the conversation, they discussed:
- How publisher's first party data can help brands succeed in a privacy-first world.
- The rising use of synthetic data and the impact on advertising.- The role of customer data platforms.

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.
During the conversation, they discussed:
- The evolution of OTT/CTV and streaming services:- How AI is impacting AdOps within advertising.- How can Publishers intentionally leverage AI across their business?