46 min
73: Encore of Ep. 62 - Content That Moves Your Business Forward with Erika Heald The Business That Story Built
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- Marketing
In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips and tricks for navigating the world of content strategy that will build your confidence and your business growth.
Some top tips …
Thought leadership has become a must-include component of most brands' PR and brand-building efforts. It is so easy to post content for the sake of posting but focus on posting content that is authentic and starts conversations within your online community.
Staying organized is the best way to reduce stress when planning your content. Utilize tools such as editorial calendars, content templates, and AI to maximize your efficiency and to ensure no aspect of your content strategy or plan is overlooked; even the smallest details matter!
Make sure your content strategies are rooted in solid goals and objectives. Whether creating content for your next post or trying to determine the channel that best fits you, remember that your goals and objectives are the ultimate destinations for success among your audience and your strategy.
Going viral should not be your goal! Going viral is a vanity objective, not a business objective, and it will not add monetary value to your brand. Remember, you are trying to share your message with a specific audience, not a giant one.
Commit to avoiding random acts of content marketing. Create useful content that your audience will enjoy consuming; don’t create something to fill your editorial calendar, create content you would spend time engaging with if you didn’t work for your company.
This episode at glance …
>> (2:45-4:13) Thought leadership has become a must-include component of most brands' PR and brand-building efforts. But what exactly IS thought leadership? Thought leadership is conveyed by a person who is unafraid to share their opinions, even the unpopular ones. Thought leaders make a huge difference in your content, stand out from the crowd and truly connect with your audience.
>>(4:16-5:30) Find different people to be thought leaders for your content. Utilizing various expertise will ensure you can meet all of your content strategy needs and allow your audience to connect with your brand more uniquely and authentically.
>>(5:40-8:07) Content pillars are essential to marketing on every channel because they help you define what you want to talk about and what you want to be known for. You don’t always need to rely on keywords for pillars; focus on what drives a true connection with your audience.
>>(8:10-8:59) Content marketing is all about getting to know your audience. Similar to servant leadership, you’re trying to be helpful. Rather than trying to sell your content you’re trying to be relentlessly helpful with your content.
>>(9:33-13:33) How do I know my content drives business growth? Take a look at Gini Dietrich’s ‘PESO Model’. This model will help you understand that all content is interconnected, and you can create content that works best for your audience, messages, and objectives.
>>(13:42-17:57) Editorial calendars help you organize your ideas, objectives, and pillars. This calendar is a flexible way to help you determine what you want to do and when you want to do it; it will also keep you accountable for committing to a specific time and activity.
>>(18:11-21:30) A common mistake in creating growth-focused content strategies is focusing too much on what your competitors do. If you only focus on sharing your version of what your competitors share, you won’t stand out as a unique voice in your space.
>>(21:40-24:55) The best way to gain momentum on a small budget is to make sur
In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips and tricks for navigating the world of content strategy that will build your confidence and your business growth.
Some top tips …
Thought leadership has become a must-include component of most brands' PR and brand-building efforts. It is so easy to post content for the sake of posting but focus on posting content that is authentic and starts conversations within your online community.
Staying organized is the best way to reduce stress when planning your content. Utilize tools such as editorial calendars, content templates, and AI to maximize your efficiency and to ensure no aspect of your content strategy or plan is overlooked; even the smallest details matter!
Make sure your content strategies are rooted in solid goals and objectives. Whether creating content for your next post or trying to determine the channel that best fits you, remember that your goals and objectives are the ultimate destinations for success among your audience and your strategy.
Going viral should not be your goal! Going viral is a vanity objective, not a business objective, and it will not add monetary value to your brand. Remember, you are trying to share your message with a specific audience, not a giant one.
Commit to avoiding random acts of content marketing. Create useful content that your audience will enjoy consuming; don’t create something to fill your editorial calendar, create content you would spend time engaging with if you didn’t work for your company.
This episode at glance …
>> (2:45-4:13) Thought leadership has become a must-include component of most brands' PR and brand-building efforts. But what exactly IS thought leadership? Thought leadership is conveyed by a person who is unafraid to share their opinions, even the unpopular ones. Thought leaders make a huge difference in your content, stand out from the crowd and truly connect with your audience.
>>(4:16-5:30) Find different people to be thought leaders for your content. Utilizing various expertise will ensure you can meet all of your content strategy needs and allow your audience to connect with your brand more uniquely and authentically.
>>(5:40-8:07) Content pillars are essential to marketing on every channel because they help you define what you want to talk about and what you want to be known for. You don’t always need to rely on keywords for pillars; focus on what drives a true connection with your audience.
>>(8:10-8:59) Content marketing is all about getting to know your audience. Similar to servant leadership, you’re trying to be helpful. Rather than trying to sell your content you’re trying to be relentlessly helpful with your content.
>>(9:33-13:33) How do I know my content drives business growth? Take a look at Gini Dietrich’s ‘PESO Model’. This model will help you understand that all content is interconnected, and you can create content that works best for your audience, messages, and objectives.
>>(13:42-17:57) Editorial calendars help you organize your ideas, objectives, and pillars. This calendar is a flexible way to help you determine what you want to do and when you want to do it; it will also keep you accountable for committing to a specific time and activity.
>>(18:11-21:30) A common mistake in creating growth-focused content strategies is focusing too much on what your competitors do. If you only focus on sharing your version of what your competitors share, you won’t stand out as a unique voice in your space.
>>(21:40-24:55) The best way to gain momentum on a small budget is to make sur
46 min