21 episodes

Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!

Building Brand Gravity: Attracting People Into Your Orbit G&S Communications

    • Business

Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!

    Mastering the Matrix: Communications Strategies for Today’s Global Organizations

    Mastering the Matrix: Communications Strategies for Today’s Global Organizations

    B2B vs. B2C marketing, internal vs. external communications, public affairs vs. business communications – these are typical examples of the binaries that have long dominated the communications landscape. 

    As the industry evolves, many professionals are recognizing that these binaries contribute to siloed organizations – and less effective communications across a complex array of external and internal stakeholders. To propel organizations forward during uncertain and challenging times, we must focus on building our skills around more matrixed and fully integrated approaches to communications.

    In today’s episode, we are joined by Peter Gudritz, Global Director, Business & Marketing Communications, Global Public Affairs at Dow. With a distinguished career in public affairs and communications, particularly focused on sustainability – including work at the Wildlife Conservation Society and other NGOs – Peter shares the skill sets (and mindsets!) required for communications leaders to adopt a holistic approach that helps build matrixed, resilient organizations, This includes embracing nuance and learning to act as integrators. 

    We also discuss:
    How integrating policy insights with robust internal communications can support employees in their role as brand ambassadors and key stakeholdersThe critical role of resilience, adaptability, and strategic communications in aligning a vast, matrixed organization around sustainable innovation as a message and a missionThe necessity of multi-stakeholder engagement in solving complex challenges such as in the areas of energy, climate or waste reductionBalancing qualitative and quantitative metrics to measure communication effectivenessBrands that currently have “gravity” for Peter including a book and podcast recommendation: The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness, by Jonathan Haid, and Hard Fork Podcast by The New York Times.

    • 47 min
    Comms Owns Revenue Too: Critical Insights for Tomorrow’s Communications Leaders

    Comms Owns Revenue Too: Critical Insights for Tomorrow’s Communications Leaders

    The role of Chief Communications Officers continues to evolve into an ever more integral and matrixed leadership position. The days of being seen as the ones who just write the press releases are (hopefully!) behind us in the communications field.

    Yet communications professionals themselves must foster - and articulate - a clearer vision of the centrality of this role to the business. Today’s visionary leaders will drive faster change and take greater ownership by positioning the communications function at the heart of revenue generation and corporate value—where it truly belongs.

    In this episode, we are joined by Marta Ronquillo Newhart, an experienced and distinguished communications leader. Marta has served as an enterprise leader and Chief Marketing, Communications and Brand Officer at numerous top corporations including Westinghouse, Johnson Controls, Medtronic and Boeing. Her unique and non-linear career path embraced a wealth of both vertical and horizontal growth and highlighted the urgent need for authentic and experienced communications professionals at the ultimate corporate leadership table. She demonstrates how these professionals can add financial value to non-financial assets, thus driving organizational growth.

    We also discuss:

    The evolving role of CCOs in enhancing brand equity, driving revenue, and aligning with corporate growth strategies.The benefits of embracing non-linear career paths for maximizing personal and professional growth.Essential skills and tools for communication professionals to position themselves as leaders.The importance of scenario-based planning in effective crisis management and strategic organizational preparedness.The continued resonance of diversity, equity and inclusion as a business and human imperative.

    • 50 min
    Exploring Modern Journalism, AI, and Media Relations with Greg Galant

    Exploring Modern Journalism, AI, and Media Relations with Greg Galant

    The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work.
     
    In an effort to understand modern journalism and predict its future trajectory, Greg Galant, CEO and Co-Founder of Muck Rack, joins host Steve Halsey to discuss Muck Rack’s latest research, The State of Journalism 2024. They delve into emerging trends shaping the media industry and examine how these developments propel the sector forward amidst challenging times for professionals. 

    We dive deeper into: Balancing the use of generative AI and human intelligence to curate superior contentThe essential elements of the perfect media pitch and why each pitch should always be tailoredHow providing immediacy and accuracy has propelled X to dominate the journalism spaceThe inseparable link between journalists and PR professionals

    • 49 min
    From The Archive: How AI Shook the Foundations of Ethics and Industry in 2023

    From The Archive: How AI Shook the Foundations of Ethics and Industry in 2023

    No one can escape a conversation about AI today (and this statement will likely remain relevant whenever if read in the near future).

    As AI continues to dominate discussions in 2024, we revisit a previous dialogue with Anne Green, host of the Building Brand Gravity podcast and CEO of G&S Business Communications, and Kyle Turner, Digital Growth Director at the same firm. This conversation explores the transformative impact of AI across the tech and comms industries and anticipates the exciting future landscape for businesses in an AI-driven world.

    • 46 min
    The Specifics Matter: Reinforcing Credibility in a Multi-Stakeholder Environment

    The Specifics Matter: Reinforcing Credibility in a Multi-Stakeholder Environment

    This year, half of the world is heading to the polls, making it the most significant election year ever witnessed. However, amidst geopolitical unrest, polarization, and divisiveness, these circumstances bring forth substantial challenges in managing data and information. But how can you determine if your organization is adequately prepared to tackle them?

    In this episode, we are joined by Rob Jekielek, Managing Director at The Harris Poll, and Eliot Mizrachi, Vice President, Strategy and Content at Page Society. Together, they offer insights into the current landscape of the communications function and its projected expansion. Central to this expansion are Chief Communication Officers (CCOs), who are playing a vital role in bridging divides with stakeholders to propel organizations forward. 

    Join us as we also discuss:
    The risks and opportunities perceived by CCOs amidst economic and societal turbulenceWhy companies should prioritize investment in skill development programs over AI initiativesThe significance of dismantling politicized acronyms like DEI and ESG to re-evaluate their relevance and valuePage’s CCO Outlook 2024 Research

    • 44 min
    Yes, We’re All Creative. Creativity as a Catalyst for Growth and Innovation

    Yes, We’re All Creative. Creativity as a Catalyst for Growth and Innovation

    “I’m not creative.” “We don’t have time to be creative.” “This is not a creative profession.”  

    These are all too common refrains. Yet they are also false. We are socialized to view “creativity” as the domain of artists or individuals in specific fields. In organizations, we tend to fixate on an outcome or solution at the expense of falling in love with the process itself – which includes intentionally cultivating a culture of creativity within our teams. We speak about “innovation” without understanding what it is or approaches to unlocking it.  

    This week, host Anne Green speaks with Natalie Nixon, Creativity Strategist & CEO at Figure 8 Thinking. Rather than shying away from tensions around how creativity is perceived and practiced, Natalie both embraces and has made her life’s work trying to better understand and cultivate it in others. There’s an important balance to be struck between Wonder and Rigor (as she puts it) in both artistic endeavors and corporate environments, and this week’s conversation showcases how embracing both curiosity and discipline can unlock transformative breakthroughs.  

    Join us as we discuss: 
    How everyone is and can be creative across all types of work – and how to intentionally build your own creative capacity  Why hybrid and flexible thinking is essential to today’s workplace and world Fresh ways to think about the concept and application of “innovation” Embracing both wonder and rigor to unlock the creative process Knowing the right questions to ask in the creative and innovation process 

    • 44 min

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