Business of Design ® | Interior Designers, Decorators, Architects & Landscapers Kimberley Seldon

Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joined BOD™ and transformed her company, her profitability, and her life, in one year.

In this episode we learn:
- you can actively target the profitability you want
- establish a company mission and define your values, then live by them
- look for new hires adjacent to your interior design firm
- employees love how easy it is to train with systems in place
- adding systems allows you to take on more projects and work less
- systems give you confidence

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

It’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you’ll love getting advice from a professional who has cooked in a hundred different homes. 

In this episode we learn:
- questions to ask clients before you begin their kitchen renovation
- tips for designing a kitchen that functions well
- pet peeves to avoid
- why it’s important to say yes and follow the opportunity
- how to stay motivated with your social media efforts

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Yes, it can be scary to face an audience and stand in the spotlight. However, there are simple techniques you can use to harness your energy and transform it into excitement, rather than fear.

In this episode we learn:
- an instant technique to combat nerves and fear
- what to practice before speaking or doing a presentation
- a one-minute crash course in media

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

When someone asks you about your fantasy life, do you immediately think of your Hollywood crush or, are you so deep in the weeds that an assistant is where your mind goes? Ah yes. An assistant. A magical, mythical creature who can do all the tasks you don’t have time to do, plus keep you organized, answer your emails, deal with client headaches, and generally solve most of your problems. Sound about right?

In this episode we learn:
- make a list of the tasks you love doing and the tasks you hate doing
- imagine if you could turn over the tasks you hate to someone else
- create training videos in advance of hiring
- to retain staff, share the accolades
- allow yourself to delegate tasks that you may enjoy, but take a lot of your time

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

It's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your clients or trades or staff. Being an expert begins with mindset. If you develop the mindset of an expert, you will become an expert. How do you develop an expert’s mindset? By relying on written, repeatable systems that support your business and life goals.

In this episode we learn:
- I am the expert I am the prize.
- I am on a mission to help.
- I can only do that if you let me lead.
- All will not follow, and that is OK.

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Show your clients how to live like a VIP in their own homes by using those amazing hotel experiences to elevate the lifestyle you incorporate into your design projects.

In this episode we learn:
- play concierge for yourself and your design clients to elevate daily rituals
- excavate your vacations and hotel experiences to find elements worth bringing home or to your clients
- think of the foyer or entrance as a portal into the space, a portal into what’s to come as you enter the rest of the home
- every space in your home matters, even those spaces no one else goes into
- walk into your personal entryway with joy and depart with positive vibes, mimicking your favorite hotel lobbies

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast