44 episodes

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

Content Is Your Business MouthMedia Network

    • Business

How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

    Chip Walker of StrawberryFrog - Movement Marketing

    Chip Walker of StrawberryFrog - Movement Marketing

    A movement is a brand’s best friend, according to New York City creative agency StrawberryFrog. They took a stand two decades ago to use creativity for good, looking for ways to do good in society, by activating purpose based brands with a movement. Head of Strategy Chip Walker offer insights into a new day in marketing, when brands are exploring a deeper value than a sale.

    • 51 min
    Sarah Weiss of Live from Here with Chris Thile - Content for Content

    Sarah Weiss of Live from Here with Chris Thile - Content for Content

    How do you create content to market content? One great person to ask is Sarah Weiss, Brand Manager for the incredibly popular radio show and podcast Live from Here with Chris Thile. Sarah joins Amber Mundinger and guest host Marc Raco to share about how she thinks about content,  digital strategy, and navigating the constantly changing dynamics of a prolific media institution. Plus how the show drives marketing and branding content, and vice versa. Also: an amazing Pennsylvania snack.

    • 52 min
    Keith Kranepool of Sennheiser - Hear What You've Been Missing

    Keith Kranepool of Sennheiser - Hear What You've Been Missing

    CES is the epicenter of tech innovation. It seems nothing short of perfect to sit down with the Keith Kranepool, Vice President of Sales for the Global Retail Channel of Sennheiser -- a family owned, 75-year company with a history of innovation, and one of the world’s leading producers of headphones, microphones and wireless transmission technology. Sennheiser operates its own plants in Germany, Ireland and the US and is active in more than 50 countries worldwide. Yet part of the message here is about introducing a well known brand and a staple of content making to an uncertain market, and the mission to translate the success of Sennheiser’s signature approach to ecommerce into physical spaces in the US. Joe Yakuel, Founder/CEO of Agency Within, joins Marc Raco on the floor of CES 2020 in Las Vegas. 

    • 21 min
    Peter Weedfald of SHARP Home Appliances - Innovating and Growing with Emotional Capital

    Peter Weedfald of SHARP Home Appliances - Innovating and Growing with Emotional Capital

    One of the true centers to find innovation for content and retail product is CES in Las Vegas. And one of the biggest exhibitors at CES is Sharp, the global electronics brand. Marc Raco (MouthMedia Network) talked with Peter Weedfald, Senior Vice President of Sales and Marketing (who oversees all sales and marketing of SHARP's home and commercial appliance categories along with the CE and TV products thru a variety of retail, reseller, buying groups and distribution channels), in a conversation simply chock full of insights, wisdom, and education on everything from how 5G and 8K technology can impact everything from better medicine to safer self driving cars, how Sharp’s focus shift from what they make to why they make it is so important for makers of content, why smart appliances and homes demand attention, and why breakfast and lunch may be optional. It’s one of our favorite interviews ever.

    • 26 min
    Author/Speaker/Producer Brant Pinvidic - You Only Need Three Minutes

    Author/Speaker/Producer Brant Pinvidic - You Only Need Three Minutes

    How much time do you really need to make an effective pitch? What is content, really? How do you get inside someone's head when formulating a marketing strategy? These are just a few topics author, speaker, and producer Brant Pindivic  (author of "The 3-Minute Rule") covers as he wows host Ritesh Gupta and guest host Marc Raco  (MouthMedia Network) with insights related to how to convey everything of value about a business, product, or service, clearly, concisely, and accurately in three minutes or less---and the psychology behind that. An amazing look into the nature of effective content, and a conversation which can effect change.

    • 54 min
    Kevin Perlmutter of Limbic Brand Evolution - Sparking Brand Desire

    Kevin Perlmutter of Limbic Brand Evolution - Sparking Brand Desire

    Can a behavioral science approach and insights enable brands to create stronger connections with the people they want to reach, tap into emotional motivations, understand what makes people tick, understand non-conscious needs and desires, address cognitive biases, focus on how they want people to feel, and increase a desire for their products and services? Kevin Perlmutter, founder of Limbic Brand Evolution, offers insights into what's possible, and how brands can go "next-level" on behavioral science.

    • 40 min

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