111 episodes

Your Shopify business is a journey. We are a proven roadmap to your success.
Join Steve Hutt from the Merchant Success Team at Shopify Plus with his expert partner guests as they discuss specific marketing strategies and tactics in the direct-to-consumer e-commerce revolution.
Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

See acast.com/privacy for privacy and opt-out information.

eCommerce Fastlane - Your Shopify business is a journey. This podcast helps founders accelerate growth in the complex world o Steve Hutt

    • Marketing

Your Shopify business is a journey. We are a proven roadmap to your success.
Join Steve Hutt from the Merchant Success Team at Shopify Plus with his expert partner guests as they discuss specific marketing strategies and tactics in the direct-to-consumer e-commerce revolution.
Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

See acast.com/privacy for privacy and opt-out information.

    110: Incredible Image Editing AI Assists Shopify Brands With Scaleable Photo Retouching

    110: Incredible Image Editing AI Assists Shopify Brands With Scaleable Photo Retouching

    Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    My guest in today’s episode is Brian Guidry, Partner and Chief Growth Officer from Pixelz.com.  
    They are a photo retouching service that helps merchants boost online sales with commercial product images. 
    They’ve processed more than 50 Million images for e-commerce brands and their platform allows you to edit, retouch, and remove the background from product images.
    What You Will Learn TodayWhy Shopify brands need beautiful product images with their omnichannel strategy.How to reduce returns with accurate color matching.How to produce higher quality photos, faster, and at a greater volume than ever before.Links And Resources Mentioned In This EpisodePixelzPixelz Shopify AppPixelz Case StudiesPixelz - Exclusive eCommerce Fastlane Listener PerksPixelz Image Grader - Product Photography AuditCreative ForceFlow RetouchingThe Definitive DIY Guide to Beautiful Product PhotographyE-commerce Product Photography and Retouching How-To GuidesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 27 min
    109: Maximize Revenue And Profitability Through Data-Driven Omnichannel Analysis

    109: Maximize Revenue And Profitability Through Data-Driven Omnichannel Analysis

    Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    My guest in today’s episode is Dan LeBlanc the Co-Founder and CEO from Daasity.
    They are the first and only data analytics platform built for Shopify Direct-to-Consumer brands by industry leaders in the D2C space. Their proprietary data model empowers merchants with strategic insights that move beyond basic reporting to drive their businesses forward.
    What You Will Learn TodayWhy Shopify brands need to become data-driven organizations.How to transform and combine disparate data sources together in a meaningful way to take action.Learn how successful D2C brands are creating a cohesive data model to understand the metrics that matter.Links And Resources Mentioned In This EpisodeDaasity - Free TrialDaasity Shopify AppEnquireGoogle Analytics Data Foundation AuditThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 48 min
    108: Convert 3x More Customers And Build Brand Loyalty With The Best Mobile Shopping Experience

    108: Convert 3x More Customers And Build Brand Loyalty With The Best Mobile Shopping Experience

    Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart.  They are a mobile commerce SaaS platform that integrates directly with Shopify which enables brands to quickly and easily build a native mobile app for their eCommerce store. The company is trusted by over 20,000+ Shopify brands including Fashion Nova, Chubbies, Urban Planet, FIGS, The Hundreds, and more. 
    Tapcart has also been recently been listed as a Shopify Plus Certified App Partner, so you know they have the technology and scale to help your brand with mobile commerce.
    What You Will Learn TodayWhy traditional “mobile-friendly” websites aren't providing the conversion and retention brands need today.Why having a mobile app gives you full control over the end-to-end shopping experience.How to implement real-time communication to generate a steady stream of sales.How to engage with shoppers with your blog, lookbook, and video content directly in your native iOS and Android app.Links And Resources Mentioned In This EpisodeTapcart - 30-day free trialTapcart Shopify AppShopify Plus Certified AppsHeapThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 47 min
    107: Launch And Scale A Profitable Affiliate And Influencer Marketing Strategy

    107: Launch And Scale A Profitable Affiliate And Influencer Marketing Strategy

    Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    My guest in today’s episode is Alex Markov the CEO of Refersion. They are a Certified Shopify Plus Technology Partner that helps Shopify brands to manage, track, and grow their affiliate and influencer marketing programs. 
    If you’ve not implemented an affiliate or influencer program yet, this episode will educate you on why this strategy is incredibly important today and the tech stack to make it all happen.
    What You Will Learn TodayHow brands can reduce their customer acquisition costs (CAC) with performance-based affiliate marketing.Why influencer marketing is entering its next stage of maturity.Why brands are starting to align themselves with influencers that reflect their value (ethos) through long-term, direct relationships.How to get free access to a network of qualified affiliates and publishers ready to market your products.Links And Resources Mentioned In This EpisodeRefersionRefersion Shopify App30-Day Free Trial Live Walkthrough Demonstrating The Refersion PlatformShrimp and Grits Kids
    Thank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 24 min
    106: Accelerate Your Influencer Marketing Success With Scalable Product Seeding

    106: Accelerate Your Influencer Marketing Success With Scalable Product Seeding

    Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    My guest in today's episode is Cody Wittick, the Co-Founder and Managing Partner from Kynship.
    They are an Influencer Marketing Agency based in Orange County, CA. They work with brands across different industries but typically find themselves within categories of fitness, health/wellness, apparel, beauty & cosmetics, and the pet market. 
    I'm excited to chat about their new Shopify app that offers a scalable way to "seed" or get products into the hands of the content creators who have a following and influence.
    What You Will Learn TodayWhat is product seeding and why is it important for a modern Shopify brand.The difference is between a creator vs a distributor.Understanding your brand story and finding others who can tell it best.The greatest influences on purchase decisions come from recommendations of people we trust.Links And Resources Mentioned In This EpisodeKynship.coKynship Shopify App - Exclusive 30-day free trialMaster Influencer Marketing to Grow Your Business (Free Shopify Compass Course)Law of ReciprocityQaloCommon Thread CollectiveThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 27 min
    105: Choose The Best Shopify Apps Through The Plus Certified App Program

    105: Choose The Best Shopify Apps Through The Plus Certified App Program

    Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
    My guest in today’s episode is Matt O’Leary, who leads Technology Partnerships at Shopify Plus. 
    Matt joined Shopify just over a year ago to revamp and relaunch of the Plus Technology Partner Program including the recently launched Plus Certified App Program which was designed to help Plus merchants find best-in-class technology partners that will meet their needs. 
    We discuss the background on how the program was developed, where it’s at now, and what is in store for the future. 
    What You Will Learn TodayHow to discover and work with the best technology solutions and partners in the world.The importance of Plus Certified App Partners to focus on security, privacy, speed, scalability, reliability, customer support, and data handling for Shopify brands.How to decide which apps are going to best fit your needs and business case.Links And Resources Mentioned In This EpisodeShopify Plus Certified App PartnersShopify Plus Certified App ProgramApply to the Shopify Plus Certified App ProgramThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 30 min

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