35 min

How JDC Tracks Donor Data to Identify Giving Trend‪s‬ The Classy Podcast

    • Government

The American Jewish Joint Distribution Committee, also known as JDC, has been serving their constituents for over a century, and they are continuing to evolve with their donor base and improve the way they interact with supporters. That requires a keen understanding of who their donors are. Andres Jimenez, senior director of marketing, shares how they leverage donor segmentation, collect the right "clusters" of donor data, and execute communication strategies that keep supporters coming back. 

The American Jewish Joint Distribution Committee, also known as JDC, has been serving their constituents for over a century, and they are continuing to evolve with their donor base and improve the way they interact with supporters. That requires a keen understanding of who their donors are. Andres Jimenez, senior director of marketing, shares how they leverage donor segmentation, collect the right "clusters" of donor data, and execute communication strategies that keep supporters coming back. 

35 min

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