24 episodes

John Carroll from InsuranceSplash.com reveals all of his insurance agency marketing strategies, lead generation ideas and sales tips to help you get more insurance quotes, sell more policies, and retain more customers. Discover how to develop customer acquisition strategies and agency sales processes that will grow your book of business by thousands of clients and millions of premium dollars! Learn about social media strategies for Facebook, Twitter, Youtube, and others along with search engine optimization tips for local businesses like your insurance agency. Take control of your agency and your future by listening to Insurance Marketing with John Carroll.

Insurance Marketing with John Carroll John Carroll: Insurance Marketing Expert, Author, and InsuranceSplash CEO

    • Careers

John Carroll from InsuranceSplash.com reveals all of his insurance agency marketing strategies, lead generation ideas and sales tips to help you get more insurance quotes, sell more policies, and retain more customers. Discover how to develop customer acquisition strategies and agency sales processes that will grow your book of business by thousands of clients and millions of premium dollars! Learn about social media strategies for Facebook, Twitter, Youtube, and others along with search engine optimization tips for local businesses like your insurance agency. Take control of your agency and your future by listening to Insurance Marketing with John Carroll.

    Recruiting Top Insurance Producers: 25 Ideas for Agencies

    Recruiting Top Insurance Producers: 25 Ideas for Agencies

    In this 7th episode of Insurance Marketing with John Carroll I share 25 ideas for hiring the best insurance producers.

    Click Here to Subscribe via iTunes

    Listen to this episode to find out:

    The hidden segment of people who make the best producers at an affordable wage.
    Why you're wrong about the best personality traits for a salesperson.
    Where the best insurance producers for your agency live.
    How you can try before you buy when it comes to hiring new producers
    The best question to ask an applicant during a job interview.
    The best commission structure for new sales employees.
    The hidden "red flags" that help you identify bad applicants.
    Why you should avoid hiring "agency jumpers".
    How to see how applicants handle rejection without turning off the best candidates.
    The absolutely necessary skill every producer must have to work for you.
    What to be careful of with "movers".
    And much more!



    Right Click Here to Download the MP3

    Resources mentioned in this podcast include:

    by Chet Holmes
    Craigslist.org
    Linkedin
    Read the 25 Tips for Hiring Insurance Salespeople Here
    Agent Question Message Line: 1-877-871-9589 (call this number to ask a question to be answered live on the podcast)

    If you find this information valuable, click here to leave a 5 star review on iTunes to say "Thanks".

    Thank you so much for listening,
    John

    • 36 min
    Attention-Grabbing Quotes: 22 Ways to Get More Callbacks

    Attention-Grabbing Quotes: 22 Ways to Get More Callbacks

    In this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond.

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    Listen to this episode to find out:

    Why your quoting technology does not need to hold you back.
    What to include a picture of in your quotes to get people's attention.
    Ways to use color to capture people's attention.
    Ways to use personalized video to personalize quotes.
    How to make a quote infographic.
    The psychology of testimonials and how to leverage it to choose the right testimonial for the client
    The power of thoughtful questions.
    How to put your discounts front and center on your quotes and why that captures attention.
    Why shoppers are paying more attention to design today than even just a few years ago.
    How learning about other company's discounts helps you sabotage the competition's quotes.
    What type of pictures can help your quotes stand out.
    How to make your prospect laugh in a quote and how it helps your sales process.
    The secret to offering educational information to your prospects.
    Tips for your email subject lines.
    How a P.S. in your email gets more attention.



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    Resources mentioned in this podcast:

    Article listing these 22 ideas with even more insight
    Use Google images to find pictures of the insured item
    Google streetview for storefront images
    Bing Maps for birds-eye view maps
    PDF Merging program for custom quote designs
    Questions to ask people during insurance quotes

    I really hope an idea or two I've discussed here can help you get an extra 10% of your quotes to engage with your agency . If get an idea to use and want to say thanks, click here to leave a 5 star review on iTunes. Every time I get another 5 star review in there, I print it out and put it on the fridge. And my kids' artwork is taking up way too much space on there right now ;)

    Hope this helps,
    John

    • 27 min
    Sales Conversation Tips to Get Insurance Prospects to Buy

    Sales Conversation Tips to Get Insurance Prospects to Buy

    In this podcast episode of Insurance Marketing I share 17 sales conversation tips you can use to sell more insurance.

    Click Here to Subscribe via iTunes

    Listen to this episode to find out:

    The best times to use your prospect's name during the sales conversation.
    What to ask instead of "do you have" while collecting quote information.
    When to break down costs and savings into monthly amounts vs. annual amounts.
    The question to ask before asking very personal questions.
    Why "Do you understand?" is a value conversation killer and what to say instead.
    How to get your prospect to mentally live through the experience of an insurance claim to get their attention.
    The three magic words that will force you to talk about benefits instead of features.
    Why matching the vocabulary of your prospect brings you closer to the sale.
    Why asking "why?" makes clients defensive and what to say instead.
    Miss, Mrs, or Ms. - Which is best to use?
    The simple question you can ask to get more of your appointments to show up.
    Why you can't talk enough about discounts.
     The "Texas" trick for showing respect to your clients.



    Right Click Here to Download the MP3

    Resources mentioned in this podcast include:


    Read the 17 Sales Language Tips for Insurance Agents Here.

    If you find this information valuable and want to show your support, click here to leave a 5 star review on iTunes. It means a lot to me.

    Thanks for listening,
    John

    • 25 min
    YouTube Marketing Ideas for Insurance Agents – Part 1

    YouTube Marketing Ideas for Insurance Agents – Part 1

    This episode of Insurance Marketing is the first of a two part episode about ideas for video marketing for insurance agents, I'm going to share 15 ideas to leverage video in your marketing.

    Click Here to Subscribe via iTunes

    Listen to this episode to find out:

    The biggest excuse agents use to avoid using video and why it's 100% wrong.
    The demographic trick with your client testimonials that helps sell the agency better.
    The easy trick to make your testimonials sell better for your agency.

    Great tip using video to make your quotes stand out.
    Several ways you can use video to make your customer service better and easier at the same time.
    Tricks to get better SEO from your videos on YouTube.
    How to use video to promote other local businesses.
    How to get awesome video content for $5.
    How to become a reporter for local news.
    An amazing time to record a testimonial from your clients that you never thought of before.
    How to record an on-boarding video to make your new customer process memorable.
    How a great sales video gives your producers a chance to tell the agency's story to every prospect.



    Right Click Here to Download the MP3

    Resources mentioned in this podcast:

    Article listing these 14 ideas with even more insight
    Click Here to get a YouTube Channel for your agency
    Camtasia for screen recordings
    Jing for screen recordings
    Fiverr.com for cheap video production

    I ran through a lot of ideas in this podcast, I hope it's not overwhelming. The best advice I can give is to try out your one favorite idea because if you try to do too much with video too fast it's bound to fail.

    If you like these podcasts and want to say thanks, don't forget to leave a 5 star review on iTunes. With each new 5 star review I take my wife to a 5 star restaurant. Wait... did I say a 5 star restaurant? I meant to say Five Guys.

    Hope this helps,

    John

    • 20 min
    YouTube Video Marketing Ideas for Insurance Agents – Part 2

    YouTube Video Marketing Ideas for Insurance Agents – Part 2

    This episode of Insurance Marketing is the second of a two part episode about ideas for video marketing for insurance agents, I'm going to share 17 more ideas to use video marketing in your agency.

    Click Here to Subscribe via iTunes

    Listen to this episode to find out:


    How to easily create a year-in-review slideshow video.
    A simple trick to make it easy to create safety videos.
    How to embrace your local community using video.




    How to leverage your multi-lingual capabilities using video.
    How video can improve your customer satisfaction with claims and improve your loss ratio.
    How to take content you've already created and turn it into video.
    A simple way to put your clients on display and get social proof for prospects.
    Great ways to get your videos in front of clients and prospects.
    How a "rant" video can help make customers more loyal to your agency.
    How to get your claim department to agree to a video interview.
    What to do with all your bad takes.



    Right Click Here to Download the MP3

    Resources mentioned in this podcast:

    Article listing these 31 ideas with even more insight
    Use Fiverr.com for cheap quality video content.
    Underwriter Laboratories Youtube Channel
    Join.me - for screensharing
    Funny "You dummy" insurance agent video
    Offerpop for video contests on Facebook

    If you like these podcasts and want to show your support, don't forget to leave a 5 star review on iTunes. Every time I get a see a new 5 star review I  

    Hope this helps,

    John

    • 28 min
    Hiring Producers – 25 Tips to Hire Top Insurance Salespeople

    Hiring Producers – 25 Tips to Hire Top Insurance Salespeople

    In this 21st episode of Insurance Marketing, I share 25 tips to hire the best insurance salespeople into your agency.

    Click Here to Subscribe via iTunes

    Listen to this episode to find out:

    The two biggest reasons experienced producers are less attractive to hire for your agency.
    The job applicants you absolutely must avoid at all costs.
     Who's really better at sales? Extroverts or introverts?
    How to do a simple and free background check on social media.
    Why you absolutely MUST test your applicants' computer skills before hiring anyone and exactly how to do it.
    Why limiting your candidate pool only to people with an insurance license is a mistake.
    6 reasons why a local employee is better than someone who lives far away.
    How to extend your job interviews by 6 months.
    The most revealing question to ask applicants during a job interview.
    Why you should only hire people who are making a career advancement by coming into your agency.
    What to avoid when asking friends if they know anyone to work in your agency.
    Why the best candidates to sell insurance in your agency are not selling insurance right now.



    Right Click Here to Download the MP3

    Resources mentioned in this podcast:

    Article listing these 25 hiring tips with even more insight
    Scientific proof for the sales ability of ambiverts
    Here's the website where I got my insurance licenses online
    Free job listings on craigslist

    LinkedIn

    I hope this show gives you an idea or two that'll help bring in the best talent to your agency. If you want to let me know how you feel about this podcast, click here to leave a 5 star review on iTunes. Every time I see a new 5 star review in there, I sneak into my neighbor's backyard and do 100 backflips on his trampoline. Don't worry, he has great homeowner's insurance. ;)

    Hope this helps,
    John

    • 34 min

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