Tired of wondering where your next lead will come from? What if you had a reliable, and predictable, source of new potential customers coming into your sales funnel each month? This is Predictable Prospecting and here I'll show you how some of the best sales leaders in the industry are creating consistent, and measurable procedures to bring in fresh, qualified leads to their sales funnels each and every month.
Episode 160: The Testimonial Process - Sam Shepler
Word of mouth recommendation has always been an important part of sales. Testimonials are vital. So of course, if you can find a way to leverage customer testimonials in your sales process, you can sell more effectively and close faster. Sam Shepler’s company helps you do just that. Sam is the founder and CEO of Testimonial Hero, and in today’s episode, you’ll learn more about that company and what they do. Listen in to learn why Sam decided to start Testimonial Hero, why video testimonials are so important, and what the Testimonial Hero process is like.
Why Sam decided to start a company dedicated to testimonials What Sam was doing before Testimonial Hero Why Sam specializes in video testimonials How COVID changed things for Sam’s company What the process is like after testimonials are sent in What kicks a service like Sam’s into high gear Who can benefit from Sam’s service The specific benefits of video The process and timeline for Sam’s team How listeners can learn more about Testimonial Hero Resources:
Episode 159: Presentation Management - James Ontra
Compelling presentations are always difficult to create, but they’re an essential part of sales. And now there’s something that can help you organize and curate your various slides and get them ready to become a compelling presentation. Today you’re going to hear from James Ontra, the creator of the presentation management platform and communication strategy hub Shufflrr. Learn how Shufflr works, the different ways that it can help, and what inspired James to create Shufflrr in the first place.
Whether presentation management is a part of pitch decks How things are changing with COVID and how Shufflrr helps Why people need a library of slides How the speaker notes work Getting metrics from slide usage How to get started with curating slides James’s favorite onboarding experience Whether marketing drives the collection of assets Getting copies of a presentation What inspired James to develop Shufflrr How to check out Shufflrr Resources:
Episode 158: Revenue Harvest - Nigel Green
What do farming and sales have to do with each other, and why would you want to read a sales book written like an almanac? Today’s guest has thoughts about the connections between harvesting and sales, which is why he wrote the book Revenue Harvest: A Sales Leader’s Guide for Planning the Perfect Year. Listen in to hear more about Nigel’s work, where he gets started with his clients, and why he decided to write his book the way that he did.
What Nigel does What equity-backed means to Nigel Nigel’s international clients Where Nigel gets started with advising companies How well the companies that Nigel works with know their audiences How long Nigel works with clients What prompted Nigel to put sales advice into a book that reads like an almanac The problem with taking a short-term view Where to find Nigel online Nigel’s six-step hiring process Resources:
Episode 157: Mastering Transformative Habits - Brandon Bornancin
In an environment where many, if not most, businesses are suffering, how does a company grow by 300% during a pandemic? Today’s guest made it happen, and he wrote a book about it. Listen in to today’s episode to hear Marylou interview Brandon Bornancin, the entrepreneur who founded Seamless.AI and the author of the soon-to-be-released book Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life. Listen in to hear Brandon discuss what happened to prompt him to write his book, how his company grew during the pandemic, and why it’s important to go all out for success.
Brandon’s book What happened to Brandon that resulted in him writing his book What Brandon’s company did to grow 300% in a pandemic The daily and weekly rhythms Brandon’s company used to enact their pandemic plan The okay-hour system Going all out for success Resources:
Whatever It Takes: Master the Habits to Transform Your Business, Relationships, and Life
Episode 156: Alignment to Accelerate Growth - Darrell Amy
What is the best way to align sales and marketing for revenue growth? Today’s guest has answers. Darrell Amy is the author of the book The Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth. Listen in to hear what Darrell has to say about the importance of processes, the power of interest, and the messaging of sales and marketing alignment.
What got Darrell interested in writing a book The alignment between marking and sales and revenue growth The revenue growth engine processes The core numbers a business needs to know The power of interest The messaging of marketing and sales alignment How to get a focused message in a large company The step by step process outlined in Darrell’s book The tools available on Darrell’s website Resources:
Revenue Growth Engine
Text “revenue” to 21000
Episode 155: Serve Don’t Sell - Liston Witherill
What’s the best way to sell services? How does selling services differ from selling products? How can you convince a prospect that a particular professional service is right for them? Today’s guest is Liston Witherill, and his message is: serve, don’t sell. Listen in to hear what Liston has to say about what “serve, don’t sell” means, what the success path for selling services is, and the four steps that he recommends.
Why Liston got into professional services The success path for selling services What “serve, don’t sell” means Understanding that you’re adding value Drawing the map Understanding clients’ motivation Helping people make decisions Showing what’s possible Which slides should be in your slide deck Asking questions that demonstrate that you understand the prospect’s problem Case studies and testimonials What’s in Liston’s training Resources:
Serve Don’t Sell
Modern Sales Podcast