Royal College of Veterinary Surgeons (RCVS‪)‬ Royal College of Veterinary Surgeons

Following on from our workshop which aimed to help veterinary innovators develop marketing tools and techniques for their products and services.
Anthony Roberts, former RCVS Director of Leadership and Innovation and Daniel Johnson, a consultant in marketing and growth, Discuss the importance of marketing in successful innovation and start-ups. 
During the course of the workshop attendees will learn:
The principles of marketing and how to apply them in your business
How to identify and understand the needs of your target market
How to capture and communicate the value of your innovation
How to create messages that resonate with your audience
How to develop a brand and ensure lasting customer relationships
How to pitch your innovation to investors
How to develop a marketing strategy
We hope you find this discussion useful, you can find more resources on the ViVet website. 
 
www.vivet.org.uk/resources   
 
 

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.
Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 
Episode 6 -
Stop talking, start doing. Identifying the actions to establish a successful, impactful innovation program. Brings the previous episodes together to create the roadmap for the innovation journey, and being able to measure the progress that is being made.
The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.
RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.
Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 
Episode 5 -
Creating supportive cultures. What are the outcomes and behaviours needed to create an innovative environment? Exploring what culture is needed to provide the right conditions for innovation to thrive and what behaviours support this environment. 
The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.
RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.
Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 
Episode 4 -
Navigating the current environment. What currently stops or hinders ways how common barriers can be overcome. Exploring how innovation progress is hampered in an organisation and how common barriers can be overcome.
The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.
RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.
 

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.
Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 
Episode 3 -
Near and far-sighted. How to create success both today and for tomorrow.The importance of having different innovation horizons to both improve today’s organisation and create the future organisation that will be successful.
The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.
RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.

The Royal College of Veterinary Surgeons (RCVS) innovation initiative ViVet has produced a new series of podcasts which aim to help veterinary professionals develop an innovative and entrepreneurial mindset and apply this in their everyday practice.
Developed as part of our ViVet initiative and designed to ensure veterinary professionals are at the centre of innovation in the animal health sector. 
Episode 2 -
An enabler, not an outcome. A tool to create the desired future.Innovation must be aligned to vision, and being clear what it needs to achieve. Being it purpose-led ensures a better chance of innovation success. 
The six podcasts are presented by Harvey Wade, Founder and Managing Director of innovation consultancy Innovate21 which aims to help businesses, organisations and sectors embed innovation within their plans and strategies.
RCVS ViVet Podcast's can of course be counted towards your CPD targets if they align with your objectives for the year.