The Uplow'd By 84.51° 84.51

On this special Thanksgiving episode of The Uplow’d, we welcome guests Erika Penrose and Logan O’Neil to discuss the recent research completed by 84.51° on consumers’ perceptions about COVID-19. We’ll discuss how shoppers’ attitudes about the pandemic have evolved over time since the outbreak, and how brands can expect this to impact spending around the upcoming holidays. 

To read the full report on consumer perceptions, click here: https://bit.ly/35UDYYF

On this episode, guests Kelsey Crookes and Peter Johnson talk about the shift of grocery shopping from in-store to online. We’ll chat about the partnership between Kroger Precision Marketing and Microsoft PromoteIQ that is helping brands win business in today’s digital aisles. We also a shine a light on important holiday marketing trends in ecommerce.

Curious about the Roku episode referenced in today’s episode? Click here: https://bit.ly/2HF4LPj 

Today on The Uplow’d, we welcome Julie Emmett, Jessica Mahan and Eric Wolfe to discuss an in-store test conducted on behalf of the Plant Based Foods Association to uncover how Kroger shoppers are responding to plant-based meat products across the midwestern U.S. We’ll learn about the surprising results of this test, and what it means for the future of plant-based meats. 

The test was also recently featured in an article by the Specialty Food Association. Read more here: https://bit.ly/307Q4KC.

On this special edition of The Uplow’d, we welcome Data Scientist Tyler Uher to discuss the 84.51° data science development program. Tyler, who joined 84.51° in June 2019 via the program, tells us what drew him to choose a career with 84.51°, and what the recruiting process was like for him.

On this episode of The Uplow’d, we welcome 84.51° Data Scientist, Charles Hoffman, along with Dr. Robert Kahle and Gloria Roderick from the Riley Center for Livable Communities at the College of Charleston to talk about using modern science to fight hunger. We explore how geographic information systems (GIS) technology has been applied to map the areas where community members are experiencing hunger and help non-profit organizations best allocate their free food resources.

On this episode of The Uplow’d, our guests Amanda Jack, B.J. Schmidt and Greg Noble give us a behind-the-scenes look into what goes into store ordering, and how the recent introduction of a system called AutoMINs puts data behind each order placed to keep store shelves stocked.