C-E-OVER-IT Carli Anna

Welcome to another episode of See Over It with your host, Carli Anna! Today, we're diving deep into the world of launching and how to prepare your content to make it as smooth and successful as possible. This episode is a sneak peek into our exclusive 10K Girl Gang workshops, so buckle up for some top-tier advice!


[00:00] Intro: Carli Anna welcomes you and sets the stage for today's topic: launching strategies.
[02:22] Personal Update: A heartfelt story about Carli's cousin's recent tragedy and how she's supporting them with a special sale and GoFundMe campaign.
[07:01] Funny Story: Carli shares a hilarious encounter with a follower's feedback on her donation email.
[11:33] Launching Basics: Why launching once a quarter is crucial for every business and how to get started.
[13:48] Stage 1 - Getting People to Listen: Tips on connecting with your audience and making your content engaging and relatable.
[16:07] Stage 1 Content Focus: The types of content to post for maximum engagement and growth, including Muse content, collabs, and hot takes.
[18:21] Stage 2 - Building Trust: Shifting focus to educational and authority posts to establish yourself as an expert.
[22:57] Stage 2 Content Focus: How to create actionable educational content and thought leadership posts.
[29:53] Stage 3 - Preparing to Buy: Getting your audience ready for the big launch with proof, inspirational, and objection-busting content.
[32:11] Stage 3 Content Focus: Detailed strategies for creating compelling proof content and effective sales posts.
[36:33] Launch Week Teaser: A brief look at what happens during the actual launch week and how to make it successful.
[39:00] Conclusion: Recap of the episode and final thoughts on mastering your launch strategy.

Resources Mentioned:


GoFundMe for Carli's cousin:
Carli's Shop: Everything 50% off for one week! use code "colton"
10K Girl Gang: Learn more about our exclusive program [Link to 10KGG]

Host Carli Anna delves into the complexities of managing a business amidst personal life challenges. She explores how personal disruptions can cloud decision-making, stifle creativity, and impact overall business operations. Carli shares her experiences and strategies for maintaining focus and productivity during such times, highlighting the importance of self-care and community support.

Throughout the episode, Carli offers insights on leveraging existing content, engaging with therapeutic resources, and maintaining transparency with clients to navigate the rough patches effectively. She also discusses the role of routine and simple pleasures, like reading and favorite snacks, in keeping grounded when life feels overwhelming.



TIMESTAMPS:


1:28 - Snacks and Tracks: Carli discusses her latest reads, "Funny Story" by Emily Henry and "A Fate Inked in Blood" by Daniel L. Jensen, giving insights into how these stories impact her during challenging times.
3:48 - Deep Dive into "A Fate Inked in Blood": Analysis of the book's themes and its personal significance.
6:08 - Carli’s Reflections on Fantasy Romance and Book Recommendations: Sharing more about why certain books resonate with her current situation.
7:05 - Costco Finds: Carli shares her favorite snacks and how they simplify mealtime at her home.
9:00 - Discussing Routine and Dietary Choices: How consistent meal planning helps maintain normalcy.
11:20 - Personal Life Update: Carli opens up about her ongoing family issues and their impact on her business operations.
16:02 - Coping Mechanisms for Business: Tips on reusing content and staying productive during emotional turmoil.
17:47 - Wellness Tips: Carli talks about the benefits of Feel Good Monthly by the Fit Flamingo.
20:10 - Transparency with Clients and Followers: The importance of openness in business relationships during personal struggles.
25:12 - The Right to Share: Discussing the ethics and impact of sharing personal experiences on public platforms.
29:21 - Honest Conversations: Encouraging listeners to be truthful and the therapeutic power of openness.
31:12 - Effects on Business from Personal Life: How personal issues can interfere with business efficiency and client relationships.
33:16 - Setting Boundaries: The importance of maintaining personal boundaries for mental health and business success.
36:15 - Conclusion: Carli wraps up with a powerful message on the importance of honesty and integrity in both personal and professional life.



Follow Carli Anna:

Instagram

Tiktok

10KGG waitlist

DPD waitlist



Books Mentioned:


"Funny Story" by Emily Henry
"A Fate Inked in Blood" by Daniel L. Jensen


Wellness Resources:


Feel Good Monthly by Madison from the Fit Flamingo: A subscription service offering a variety of meditations and wellness sessions designed to aid mental health and productivity. The Fit Flamingo Website


Snacks:

Amylu Chicken Crumbles at Costco: Carli shares her love for this easy, protein-packed meal solution that’s become a staple in her family’s

This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.



Time Stamps:




00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products.
01:00 - 03:18: Introduction to the "Digital Product Disruptor" course.
03:19 - 05:36: Carli’s recent reading adventures and book recommendations.
05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes.
12:03 - 15:23: Importance of audience engagement pre-launch.
15:24 - 20:09: Real-life anecdotes from previous launches.
20:10 - 24:57: Strategic content planning for launches.
24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback.
29:41 - 34:22: Learning from failures and the flexibility needed during launches.
34:23 - 37:29: Reflections on creating a successful launch environment.
37:30 - 39:33: Importance of community and fun in building trust during launches.

Connect with Carli Anna:


Instagram: @carlianna_
Podcast IG: @ceooveritpodcast
Website: www.carlianna.co

Books:


"The Way of Kings" by Brandon Sanderson
"A Bride" by Ali Hazelwood
"Just for the Summer" by Abby Menez

Don’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!

Episode Summary

In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.



Timestamps


00:00 Introductions

08:05 Our fave business books.

14:41 Anti-10K movement preys on insecurities.

17:23 Stop belittling ourselves and others, empower instead.

24:59 Ignorance leads to unintentional inappropriate behavior.

31:52 Emotional discounting affects creative delivery and resentment.

32:48 Undercharging devalues work and harms everyone involved.

40:58 High income doesn't eliminate new problems.

46:53 Encourage creatives to lead with internal wealth.

50:40 Don't assume, success comes from hard work.

54:46 Personal energy crucial, not just curriculum.

01:02:18 Believe in self, invest in education, succeed.



Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations.
Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry.
Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions.

Resources Mentioned:

Books:


"If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work.
"Diary of a CEO" - Recommended by Kenzie for insights into business and personal development.

Connect with the Guests:

The Brief Collective


Website: The Brief Collective
Instagram: @thebriefcollective

Marissa Burgett


Website: Marissa's Design Studio
Instagram: @marissaburgett

Kenzie Green


Personal Podcast: Unapologetic Designer
Instagram: @kenziegreendesign

Connect with Carli Anna:


Website: Carli Anna Studio
Instagram: @carlianna_

Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode.

Episode Summary:
Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.



Takeaways:


The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior.
Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction.
Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building.
Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts.
Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base.



Chapters


[00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives.
[00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context.
[00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel.
[00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability.
[00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans.
[00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy.
[00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact.
[00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach.

Recommended Resources:


Transforming the Difficult Child by Jennifer Eastley and Howard Glasser: A resource highlighting the importance of adaptability and understanding.
Vogue’s Study on Consumer Behavior: An insightful study providing evidence for the shift towards ecosystem-based marketing strategies.
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Get on the waitlist for 10k Girl Gang for $1000 off



marketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages

In this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals.



Chapters



00:00 Introduction and Overview

02:22 Investing in Brand Legitimacy

03:15 Investing in Personal Growth and Therapy

06:03 Investing in Personal Reading and Learning

09:56 Investing in Personal Entertainment

11:25 Investing in Business Programs and Courses

13:45 Investing in Business Coaching and Mentorship

20:05 Investing in New Brand Images

21:54 Investing in Personal Fitness and Running

23:44 Investing in AI and Automation

30:33 Investing in PR and Visibility

37:31 Conclusion