Chill & Prosper with Denise Duffield-Thomas Denise Duffield-Thomas

Let’s shift focus. Today we’re not talking about your money personality, but your customers. 
 
It’s time to look at the type of customers you are and should be attracting and how this might affect your business. 
 
Once you understand more about your customer’s Money Archetypes you can create more impactful marketing and more valuable support and products. 
 
Why do you need to know this?
 
Well, marketing is all about motivation and sales is understanding who your customers are and what drives them. When you try to market to everyone, you won’t get great results and it’s hard to stand out when there’s a lot of noise. 
 
So the more you understand your customers and talk their language, the more effective your marketing message will be.  
 
These insights are so valuable to help you achieve more sales, and get better at serving and helping your audience.

Today, we’re talking about a topic close to my heart - overcoming workaholism and hustle culture. 
This episode is aimed at my fellow Ruler Money Archetypes, who want to build an empire without burning out. 
Even if you’re not a Ruler, today’s episode will give you some great insights into your friends, partner, or clients and help you understand the motivation of Rulers.

Are you easily distracted by too many new ideas or the draw of shiny objects? Me too! 
As an entrepreneur, how can you work out which of your many ideas and passions are the right ones to pursue? And which ones can actually make you money?
I'm gearing up for my annual Money Personality business coaching program (which I'd love to see you in), so today, I've got a bonus podcast episode all about dealing with shiny object syndrome. 

Are you a risk-taker? Do you wish you could embrace the “big risk, big reward” mentality? 
Maybe you love taking risks in search of new, exciting adventures.
This might sound familiar if you have a Maverick, Alchemist, or Ruler personality, and it will terrify the Accumulators out there.
But today, we’re talking about how to take risks in business without sabotage, wrecking your business, or burning out. 

Today on the podcast we have a fun “Ask Me Anything” episode that is packed with nuggets of wisdom.
I answer your questions about:
Managing work while taking extended travel or time-off 
Balancing your ambition and work ethic if your partner has a different personality 
Tips to start manifesting more money 
Overcoming anxiety when starting your business 
When to outsource or hire when scaling your business

You might not want to hear this, but there are key numbers in your business that you need to track and have a plan to grow. 
 
It’s possible to both love your people and want to grow your numbers quickly. 
 
Don’t be afraid to look at these numbers. The success of your offers, launches, and, in fact, your whole business is directly linked to the size of your audience. 
 
The truth is that the more people see your stuff, the more money you’ll make - it’s a numbers game, so it’s essential to get clear on where you’re at and have a target you want to grow to. 
 
On today’s podcast episode, I’m sharing how I grow my list and following.