26 episodes

Weekly copybites with copywriting and marketing tips for busy business owners, entrepreneurs and marketers to help you grow.

Copybites by CopyBean Bob Taylor

    • Business

Weekly copybites with copywriting and marketing tips for busy business owners, entrepreneurs and marketers to help you grow.

    Is your lead magnet valuable? with Katt Matiquite (Part 4 of 4)

    Is your lead magnet valuable? with Katt Matiquite (Part 4 of 4)

    Explore how to create valuable content that attracts qualified leads and transforms them into loyal fans and ready-to-buy customers with us in this episode.



    Katt's links: https://www.copykatt.com

    Bob’s Links: https://linktr.ee/bobtaylor

    • 8 min
    Grow your business using email marketing with Katt Matiquite (Part 3 of 4)

    Grow your business using email marketing with Katt Matiquite (Part 3 of 4)

    There’s true power in email marketing to build your business. In this episode, we'll explore how to get started, uncover proven strategies for growth, and empower you to turn subscribers into a loyal fanbase.



    Katt's links: https://www.copykatt.comBob’s Links: https://linktr.ee/bobtaylor

    • 12 min
    How building trust makes for better marketing with Katt Matiquite (Part 2 of 4)

    How building trust makes for better marketing with Katt Matiquite (Part 2 of 4)

    This episode explores the power of trust-first copywriting. We'll unpack why trust is king in marketing and how building lasting relationships with your audience creates more effective campaigns and increases sales.



    Katt's links: https://www.copykatt.com

    Bob’s Links: https://linktr.ee/bobtaylor

    • 12 min
    Storytelling for service-based businesses with Katt Matiquite (Part 1 of 4)

    Storytelling for service-based businesses with Katt Matiquite (Part 1 of 4)

    Attract, connect, and sell with service-based storytelling. Every service-based business has a story to tell. And telling it guarantees a better connection to your audience which leads to more sales.



    Katt's links: https://www.copykatt.com

    Bob’s Links: https://linktr.ee/bobtaylor

    • 14 min
    How to attract your dream client with Caroline Buist

    How to attract your dream client with Caroline Buist

    Struggling with generic marketing & bad client fits? In this episode, I talk to VA and Copywriter, Caroline Buist, about


    how to attract the right clients for you
    how to write powerful (not generic) copy
    Adjusting your employee mindset for business success



    Here are some timestamps:

    04:00 - Attracting your ideal client

    12:20 - Learning copywriting as a skill to use in your business

    14:50 - Caroline's tip to personalise generic copy

    16:40 - Bob's tip to stop writing generic copy

    18:40 - The employee mindset challenge



    Find out more about Caroline Buist:

    https://abovebeyondva.co.uk

    https://www.linkedin.com/in/caroline-buist-the-copy-queen

    • 27 min
    Why d'ya have to be so vague?

    Why d'ya have to be so vague?

    Vague marketing is a snooze-fest for your readers. This CopyBite dives into the power of hyper-specific messaging. Learn how to craft marketing that gets noticed and read.

    • 4 min

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