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26 episodes
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Copybites by CopyBean Bob Taylor
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- Business
Weekly copybites with copywriting and marketing tips for busy business owners, entrepreneurs and marketers to help you grow.
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Is your lead magnet valuable? with Katt Matiquite (Part 4 of 4)
Explore how to create valuable content that attracts qualified leads and transforms them into loyal fans and ready-to-buy customers with us in this episode.
Katt's links: https://www.copykatt.com
Bob’s Links: https://linktr.ee/bobtaylor -
Grow your business using email marketing with Katt Matiquite (Part 3 of 4)
There’s true power in email marketing to build your business. In this episode, we'll explore how to get started, uncover proven strategies for growth, and empower you to turn subscribers into a loyal fanbase.
Katt's links: https://www.copykatt.comBob’s Links: https://linktr.ee/bobtaylor -
How building trust makes for better marketing with Katt Matiquite (Part 2 of 4)
This episode explores the power of trust-first copywriting. We'll unpack why trust is king in marketing and how building lasting relationships with your audience creates more effective campaigns and increases sales.
Katt's links: https://www.copykatt.com
Bob’s Links: https://linktr.ee/bobtaylor -
Storytelling for service-based businesses with Katt Matiquite (Part 1 of 4)
Attract, connect, and sell with service-based storytelling. Every service-based business has a story to tell. And telling it guarantees a better connection to your audience which leads to more sales.
Katt's links: https://www.copykatt.com
Bob’s Links: https://linktr.ee/bobtaylor -
How to attract your dream client with Caroline Buist
Struggling with generic marketing & bad client fits? In this episode, I talk to VA and Copywriter, Caroline Buist, about
how to attract the right clients for you
how to write powerful (not generic) copy
Adjusting your employee mindset for business success
Here are some timestamps:
04:00 - Attracting your ideal client
12:20 - Learning copywriting as a skill to use in your business
14:50 - Caroline's tip to personalise generic copy
16:40 - Bob's tip to stop writing generic copy
18:40 - The employee mindset challenge
Find out more about Caroline Buist:
https://abovebeyondva.co.uk
https://www.linkedin.com/in/caroline-buist-the-copy-queen -
Why d'ya have to be so vague?
Vague marketing is a snooze-fest for your readers. This CopyBite dives into the power of hyper-specific messaging. Learn how to craft marketing that gets noticed and read.