32 episodes

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best.
Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn More Gillian Perkins

    • Entrepreneurship

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best.
Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

    EP 31: Business Strategy and Becoming Your Own CFO with Susan Boles

    EP 31: Business Strategy and Becoming Your Own CFO with Susan Boles

    A CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business.
    You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product that takes up much less time and much more revenue.
    So how can stepping into the CFO role of your business help you work less, make more money, and make better business decisions? Where should you start? And what steps can you take to create a meaningful strategy?
    Enter Susan Boles. Susan is a Virtual CFO and Operations Advisor for agencies, consultants, and coaches at ScaleSpark. She focuses on helping businesses get clear on their numbers and truly understand their inner workings at a deeper level so they can make decisions from a place of intention and purpose—instead of panic. Susan has over a decade of experience as a CFO and software consultant and she's on a mission to help founders build sustainable, resilient businesses.
    Listen to the full episode to hear:

    * The ROLE of CFO, and why every business – no matter how small – should have someone doing this work
    * What does "strategy" really mean? Where should our strategy be based?
    * What data to track and how to use it to make more strategic decisions in your business
    * The #1 question to ask yourself about EVERYTHING to improve your strategy and create better results
    * Why you should be tracking your time first before your financials

    Learn more about Susan Boles:


    * scalespark.co (https://scalespark.co)
    * Break the Ceiling Podcast (https://www.scalespark.co/podcast)
    * @thesusanboles on Instagram (https://www.instagram.com/thesusanboles/)
    * @thesusanboles on Twitter (https://twitter.com/thesusanboles)
    * @thesusanboles on LinkedIn (https://www.linkedin.com/in/thesusanboles/)


    Learn more about Gillian:


    * Join Startup Society (https://www.gillianperkins.com/startupsociety) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 46 min
    EP 30: How to Create Multiple Streams of Revenue (+ What to AVOID!)

    EP 30: How to Create Multiple Streams of Revenue (+ What to AVOID!)

    Being an entrepreneur and supporting yourself with your own business can mean that your income can fluctuate a LOT from one month to the next—and that can be scary and stressful, making it NO FUN to “be your own boss.”
    BUT! There are things that you can do to create a stable cash flow month over month so you can work less and earn more.
    You can diversify your income and develop multiple streams of revenue to really stabilize things. This also ensures that you’re earning a consistent amount of money every month and ultimately getting rid of the stress and enjoying the process of actually running your business a whole lot more.
    However, there are some traps you can fall into as you try to create multiple streams of income. These mistakes can prevent you from successfully developing your multiple streams, keeping your business small, and ultimately wasting a lot of your time—and, in some cases, you might end up working MORE and earning LESS which is not what we want!
    Listen to the full episode to hear:

    * Types of income vs revenue streams
    * A simple, step-by-step process you can follow to start developing multiple streams of revenue
    * Big mistakes to AVOID so you don't waste your time on efforts that won't pay off
    * Best revenue streams for people who are just getting started

    Links:


    * EP 19: Courses VS Membership Sites & How to Decide Which Is Right for YOU (https://gillianperkins.com/19/)
    * Attract Paying Customers Action Plan (https://gillianperkins.com/attract-paying-customers-special-offer/)
    * Join Startup Society (https://www.gillianperkins.com/startupsociety) (promo code: earnmore)
    * Startup Society (https://www.gillianperkins.com/join-startup-society/)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 35 min
    EP 29: Get Booked as a Podcast Guest to GROW YOUR BRAND Faster with Brigitte Lyons

    EP 29: Get Booked as a Podcast Guest to GROW YOUR BRAND Faster with Brigitte Lyons

    When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.
    Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest.
    There are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort.
    That’s why I’m excited to introduce you to my guest today, Brigitte Lyons.
    Brigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients.
    She originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with.
    In addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients.
    Listen to the full episode to hear:

    * Why podcast guest interviews are the #1 PR strategy for busy entrepreneurs
    * Ideas for how to position yourself as a podcast guest + what to talk about
    * How to decide which podcasts are the best fit for you and your brand
    * Best "pitching" practices to increase your odds of getting a YES

    Learn more about Brigitte Lyons:
    (http://podcastally.com)

    (http://podcastally.com)
    * Free Pitch List with 50 Podcasts Booking Thought Leaders and Founders (https://podcastally.com/50-podcasts-swipe-file/)
    * (http://podcastally.com)podcastally.com (http://podcastally.com)
    * Podcast Ally Pro Accelerator (https://podcastally.com/pro/)
    * @podcastally on Instagram (https://www.instagram.com/podcastally/)
    * @brigittelyons on Instagram (https://www.instagram.com/brigittelyons/)
    * Get Booked On Podcasts Program (https://podcastally.com/the-guide/)

     
    Learn more about Gillian:
    (https://www.gillianperkins.com/startupsociety)

    (https://www.gillianperkins.com/startupsociety)
    * (https://www.gillianperkins.com/startupsociety)Join Startup Society (https://www.gillianperkins.com/startupsociety) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

     

    • 48 min
    EP 28: June 2020 INCOME REPORT

    EP 28: June 2020 INCOME REPORT

    Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.
    These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.
    I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).
    I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.
    Today, we’re looking back on June 2020.
    Listen to the full episode to hear:

    * How being out of the office for maternity leave has impacted expenses
    * How June was our second best month yet even though I barely worked at all
    * What “working almost not at all” actually means specifically
    * How Q2 compared to Q1 and how it turned out to be our best quarter to date
    * And an update on our Facebook advertising struggles

    Links:
     

    * Instagram: @gillianzperkins (https://www.instagram.com/gillianzperkins/)
    * Join Startup Society (https://www.gillianperkins.com/startupsociety) (promo code: earnmore)
    * Startup Society (https://www.gillianperkins.com/join-startup-society/)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 22 min
    EP 27: The FORMULA for Success

    EP 27: The FORMULA for Success

    I get it. I’ve been there.
    I wanted to be successful and I didn’t know how because I wasn’t successful yet.
    So I did what I thought was the right thing: I asked for advice.
    I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelpful.
    I didn’t understand why these successful people wouldn’t just tell me what to do! Were they being stingy or is there simply not a formula for success? Do we all just need to “find our own way?”
    What I want to know is: is that the truth? Is there really only one way to success?
    Personally, I think there are two main reasons why people tell you that there isn’t a formula for success.
    The first one is that they don’t know the formula for success so they just declare that there isn’t one. They think that since they haven’t found it, it isn’t out there.
    The second reason—which is the real, deeper, bigger reason—is that if we are just looking for a formula for success and success isn’t defined, then the answer is that there isn’t a formula for success at all.
    At the heart of it, success can mean so many different things to different people.
    Listen to the full episode to hear:

    * Why everyone *denies* there's a formula for success
    * Why "self-taught" is a myth
    * A simple framework for finding your success formula
    * How to put your formula to work and take ACTION to reach your goals

    Links:


    * Attract Paying Customers Action Plan (https://gillianperkins.com/attract-paying-customers-special-offer/)
    * Join Startup Society (https://www.gillianperkins.com/startupsociety) (promo code: earnmore)
    * Startup Society (https://www.gillianperkins.com/join-startup-society/)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 22 min
    EP 26: How to Start a Membership Site & Attract Your First Members

    EP 26: How to Start a Membership Site & Attract Your First Members

    My membership site is the lifeblood of my business. I started it two years ago and it’s done nothing but good things for my business—and life—ever since.
    There are a number of benefits that membership sites offer for your business.
    First, they produce recurring income. This really helps to stabilize your business revenue and profits.
    Second, they provide ongoing support for your customers. This is incredibly powerful because you learn SO MUCH about your customers and thus are able to serve them better. Truly a win-win.
    Third, your membership site is active, alive, and constantly growing. It’s not something you launch once. It’s something you can actually build momentum with over time.
    If you aren’t sure if a membership site is a good fit for you, listen to episode 19 of the podcast where I talk about courses versus membership sites and how to decide between the two. And if you’re ready to dive in on membership sites, listen to today’s episode.
    Listen to the full episode to hear:


    The most important thing to consider BEFORE starting your membership site


    How to make sure a membership site is actually the right move for your business right now


    The most important steps to get your first members and ensure your program is a success


    Step-by-step how to put your membership together


    Links:


    Attract Paying Customers Action Plan


    Join Startup Society (promo code: earnmore)


    Startup Society


    Profit Planning Challenge


    Get in touch!

    • 34 min

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