DDB PH Talks DDB PH Talks
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- Business
DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.
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The Long and Short of It | TBS ThinkPiece by Craig Lonnee
Today, Craig offers two papers to ponder.
One, the art of giving and receiving advice and two, a robust paper which puts a view about balancing short and long-term marketing strategies. -
Skills | TBS ThinkPiece by Craig Lonnee
To ensure a longer, healthier life and career, think about increasing your skill levels around the topics featured in today’s TBS ThinkPiece.
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Reading Long | TBS ThinkPiece by Craig Lonnee
The advantages of a longer attention span cannot be overstated. Multitasking, whilst an impressive ability, has been debunked as a productivity killer today. The better we can focus on one task at a time, the more productive we become.
Read on, briefly, to find out more. -
Polymath | TBS ThinkPiece by Craig Lonnee
Today Craig puts a view that supports our conviction - creativity is the most powerful force in business.
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Minds | TBS ThinkPiece by Craig Lonnee
Today Craig talks about mind over matter - the power of the mind, overcoming challenges or problems.
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Evolution | TBS ThinkPiece by Craig Lonnee
Today Craig takes a swing at defining Unexpected Works - DDB’s promise - as it relates to us.