581 episodes

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Keep What You Earn Shannon Weinstein

    • Business

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

    Why You May Want a C Corp in Your Business Structure

    Why You May Want a C Corp in Your Business Structure

    Today, Shannon breaks down the key differences between C Corporations and S Corporations, highlighting the advantages and disadvantages of each. She explains how a C Corporation can be beneficial for certain businesses, especially when considering investors and tax strategies. Listeners are encouraged to explore C Corporations as a potential option within their business structure. Join Shannon as she simplifies complex tax concepts and empowers entrepreneurs to make informed financial decisions.
     
    What you'll hear in this episode:
    06:32 Optimize entity, design ecosystem, C corp benefits.
    07:24 C corporation offers tax advantages over S corporation.
     
    If you like this episode, check out:
    Why You May Not Want to Start a New Business
    CFO Q&A - Naming Your Business
    What Actually Happens If I Commingle Business and Personal Finances?
     
    Want to learn more so you can earn more?
    Download the Money Pro Matchmaker tool here
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 10 min
    What Should You Track in Your Books?

    What Should You Track in Your Books?

    Today, we’re diving into a crucial yet often overlooked aspect of running a successful business: your bookkeeping. As many of you are catching up on your books from last year or transitioning to new relationships with bookkeepers and accountants, it’s vital to understand what you should be tracking and how to customize your financial records to suit your business needs. In this episode, we’ll explore how to effectively use your chart of accounts in QuickBooks, differentiate between income and cost centers, and tailor your financial tracking to better inform your business decisions. Plus, I'll share some specific tips to make your tax accountant happy and help you avoid those dreaded CPA questions. So, get ready to turn your books into a powerful tool for growth and join me as we unlock the hidden potentials of your financial statements. 
     
    What you'll hear in this episode:
    05:10 Hair salon can offer various services, increase revenue.
    07:20 Simplify content tracking for better bookkeeping.
    11:22 Understand the significance of net operating income.
     
    If you like this episode, check out:
    Why Should You Separate Your Business Money from Personal Finances?
    What a Balance Sheet Actually Tells You
    What is CFO On Demand?
     
    Want to learn more so you can earn more?
    Get $50 off your HR audit with People Principles by using code SHANNON50 here.
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 15 min
    Listen to This Before Creating a Partnership

    Listen to This Before Creating a Partnership

    Today, we're diving into a critical topic for entrepreneurs—creating a business partnership. While partnerships can be incredibly rewarding, they come with their own unique set of challenges and responsibilities that can make or break your business.
     
    In this episode, we'll explore what a partnership truly entails, from the tax implications to the importance of aligning ownership with effort. I'll share insights on guaranteed payments, equitable profit distribution, and the potential pitfalls that can turn a promising partnership into a financial and emotional strain.
     
    What you'll hear in this episode:
    03:16 Challenges in determining fair and equitable payments.
    08:01 Consider contracting service providers to manage operations.
    12:11 Managing finances and responsibilities requires clear boundaries.
    14:05 Roommates living separately, business entities, joint ventures.
    17:47 Roommates trade chores and form magical partnerships.
     
    If you like this episode, check out:
    Why You May Not Want to Start a New Business
    CFO Q&A - Naming Your Business
    What Actually Happens If I Commingle Business and Personal Finances?
     
    Want to learn more so you can earn more?
    CFO Power Session: https://www.keepwhatyouearn.com/power-sessions
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 20 min
    Stop Doing This to Your Customers

    Stop Doing This to Your Customers

    Today’s episode dives deep into a topic that’s crucial for anyone looking to improve their customer relationships and ultimately their bottom line. I'll be sharing three major pitfalls that can severely hinder your customer experience—pitfalls you might not even realize you're falling into. From ensuring a clear and timely sales process to creating user-friendly websites and effectively utilizing customer information, we’ll cover actionable steps to elevate your business. This episode is packed with insights drawn from my extensive experience in customer service across various industries. So, whether you're a seasoned entrepreneur or just starting out, this episode has something for you.
     
    What you'll hear in this episode:
    04:44 Respond promptly to customer interest or risk loss.
    09:28 Businesses not reading collected customer information, causing frustration.
    10:29 Frustration with repeating personal information at appointments.
     
    If you like this episode, check out:
    How to Integrate Business Development Into Habits
    Investing in Businesses - What You Need to Know
    Pricing Blunders That Could Cost You Thousands
     
    Want to learn more so you can earn more?
    Transform your small business journey – download the Small Business $tarter Kit here.
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 15 min
    Cash Management Strategies

    Cash Management Strategies

    In today's episode, we dive deep into various cash management strategies to help your business grow its wealth. Whether you're curious about different types of bank accounts or wondering how to make your money work harder for you, this episode will offer insights into leveraging your cash, from checking and savings accounts to high-yield savings and brokerage accounts. Stick around for actionable advice on keeping your finances in top shape and optimizing your business's cash flow.
     
    What you'll hear in this episode:
    04:22 Understanding liquidity: how fast assets can convert.
    08:10 Business owners can choose where to invest.
     
    If you like this episode, check out:
    What Makes Finding a Reliable Tax Professional So Challenging?
    CFO Q&A: Should You Pay Off Loans with Extra Cash?
    Best Practices to Collect Cash from Customers Faster
     
    Want to learn more so you can earn more?
    CFO Power Session: https://www.keepwhatyouearn.com/power-sessions
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 11 min
    How to Keep High Margins as a Franchisee

    How to Keep High Margins as a Franchisee

    In today's episode, we're diving deep into the world of franchising. Whether you're looking to franchise your own business or thinking about purchasing one, there's a lot to unpack. I’ve had numerous chats with franchise business owners and even the founder of Squeeze, Brittany Driscoll, to shed light on both sides of franchising. From the hefty upfront investments and cash flow management challenges to understanding royalty structures and benchmarking against other franchisees, this episode is packed with actionable insights to help you keep those profit margins high.
     
    What you'll hear in this episode:
    05:41 Understanding and managing franchise royalties and margins.
    07:38 Franchising offers control, playbook, and quick growth.
     
    If you like this episode, check out:
    How to Integrate Business Development Into Habits
    Investing in Businesses - What You Need to Know
    Blue Oceans are All Around Us
     
    Want to learn more so you can earn more?
    Get $50 off your HR audit with People Principles by using code SHANNON50 here.
    Visit keepwhatyouearn.com to dive deeper on our episodes
    Visit keepwhatyouearncfo.com to work with Shannon and her team
    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/
     
    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

    • 11 min

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