The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders Bill Caskey

Bill is joined by Rabbi Daniel Lapin to discuss the general well-being of society and how individuals can focus on what truly matters despite external challenges. Rabbi Lapin offers insightful perspectives on the differences between those who work with ideas versus those who work with tangible things, and how this impacts one's connection to reality. He emphasizes the importance of becoming the person you envision, nurturing key areas of life – family, finances, friendships, f...

Bill dives deep into the question of whether we are truly achieving at a level that matches our full potential. He identifies four crucial "links" that often hold us back from reaching our highest levels of achievement: spiritual discipline, psychological discipline, communication skills, and personal branding. He also challenges listeners to examine these links, identify weaknesses, and make intentional changes to become the best version of themselves and unlock new heights of success ...

In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal experiences and insights from coaching clients, highlighting the importance of recognizing doubt for what it is – a signal that we need to push forward rather than retreat....

In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just "doing" in sales, and shares practical tips for reframing the salesperson's role. He encourages listeners to let go of the traditional baggage associated with selling and i...

In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation "machine" for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like "meeting them where they are" and breaking things down into smaller, more manageable steps. Bill emphasizes the importance of providing value upfront rather than rushing into an assessment or "ask...

We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle,...