Digital Politics with Karen Jagoda RadioActive

Fadi Micaelian, CEO of SPARKDIT, is an AI strategist who brings insights into using generative AI to support political consultants and voters. These voters are weighing choices and making tradeoffs as they decide who to financially support and vote for. Using additional data points to predict voting behavior is increasingly essential as voters become more partisan and face pressure from friends and family to make decisions about candidates and issues.  We talk about: Training AI to think like humans Using tradeoff criteria to improve predictive models to identify likely voters How voters make decisions Helping voters make smarter decisions about candidates in their own party Single-issue voters #SPARKDIT #AI #VoterSegmentation #PoliticalMessages #Voters SPARKDIT.com

Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is a seasoned observer of human behavior. He uses his insights to better understand and predict voting behavior. In this age of media bubbles, how voters consume news and form opinions creates even more challenges for campaigns to reach them. We talk about: Use of Predictive Resonate Elements to target specific voter segments Persuadable, swing, and disengaged voters Educating clients about the use of AI in developing campaign media plans Near real-time analysis of online voter behavior #Resonate #Voters #AI #VotingBehavior #VoterSegmentation Resonate.com  

Ryan Davis, Co-Founder and Chief Operating Officer of People First, brings voices from diverse and specialized communities to campaigns to promote candidates and causes. The role of individuals with social media followers and the skills to create content is increasingly relevant to political campaigns trying to reach targeted voters. Influencer marketing is filling the need to find the most trusted voices. We talk about: Differences between influencers Recruiting authentic voices to work with campaigns How campaigns can work with influence marketers Meta modifications to handling political content Underutilized digital platforms for reaching voters #PeopleFirstCC #InfluencerMarketing #Influencers #PoliticalCampaigns #AdvocacyCampaigns #MetaPoliticalContent peoplefirst.cc    

Wendy Pickering Sullivan, Pickering Sullivan Investigations, joins Deepak Puri, CEO of The Democracy Labs, to pull back the curtain on the job of a private investigator. While a great deal of information is available online, PIs have access to proprietary sources, hard-to-find public records, and the right people to access the right resources. Deepak and Wendy talk about: White-collar crime and fraud investigations Finding out facts about the opposition Determining what facts the opposition might discover about a candidate Need for background checks for candidates and campaign workers Finding crumbs and following footprints online and by talking to people #PickeringSullivan @TheDemLabs #PrivateInvestigators #PI #FraudInvestigation #WhiteCollarCrime #CampaignFraud #ElectionFraud PickeringSullivan.com TheDemLabs.org

Daniel Barvin, Founder of the End the Legacy Foundation, is also the VP of Operations and Patient Advocacy at Coya Therapeutics.  Coming from a family with a genetic predisposition to develop ALS, Daniel has brought together a community of activists who are intent on educating doctors and patients about early diagnosis and testing.  This organization is also raising awareness about the need for more research and funding to cure genetic ALS and FTD. Coya Therapeutics is developing diagnostics and treatments for genetic ALS and FTD, and Daniel is bringing the voices of the patients and family members to the table. We talk about: Why there is a need for another ALS organization How the End the Legacy Foundation is using social media to build awareness and supporters The Genetic ALS and FTD Community Summit Building partnerships with researchers, industry and government Implications for families with inherited diseases #EndtheLegacy #ALS #GeneticALS #ALSandFTD #GeneticDiseases #RareDiseases #Activism #InheritedDiseases EndtheLegacy.org CoyaTherapeutics.com Interview on EmpoweredPatientPodcast Transcript of Coya Therapeutics interview    

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.  Ray and I talk about: How issue-based audiences differ from those defined by voter files and related demographic data Identifying issue-based voters Issues driving the conversation with voters in 2024 Message testing and measurement in a thematic or issue-based digital campaign Targeting tools and digital channels to drive fundraising and persuasion #Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy Semcasting.com