11 min
Episode 1: Thinking of Launching a Loyalty Program? B2B Leaders in Loyalty Podcast
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- Marketing
In this episode Dr. David Cox - CEO of Motivforce gives his advice on what to think about if your business is looking to start a B2B loyalty program.
Like all of the marketing weapons that a business has at its disposal, loyalty programs are only highly effective under certain conditions. And they are also more effective for certain products and services.
For those reasons, it’s important to consider various business issues first and make sure you get them right. If not, then your loyalty program is going to fall flat and won’t deliver the results you are looking for.
Dr. David Cox - Linkedin
Motivforce - Thinking of starting a loyalty program e-book
In this episode Dr. David Cox - CEO of Motivforce gives his advice on what to think about if your business is looking to start a B2B loyalty program.
Like all of the marketing weapons that a business has at its disposal, loyalty programs are only highly effective under certain conditions. And they are also more effective for certain products and services.
For those reasons, it’s important to consider various business issues first and make sure you get them right. If not, then your loyalty program is going to fall flat and won’t deliver the results you are looking for.
Dr. David Cox - Linkedin
Motivforce - Thinking of starting a loyalty program e-book
11 min