Podcast: A winning social-media formula for high school shows

Pete Kramer of Pete Kramer Media chats with Brandon Salerno about social-media campaigns for high school theater productions. For four years, Salerno has handled social media for the Eastchester High School Players Club fall comedy. He is a working actor (currently appearing in "Drunk Shakespeare: Romeo & Juliet" Off-Broadway) who also handles social media outreach for Penguin Rep Theater in Stony Point, New York.

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