Atlanta Real Estate Forum Radio Carol Morgan

Senior Vice President Jay Byce with ResiBuilt Homes joins President of Denim Marketing and Show Host Carol Morgan on Atlanta Real Estate Forum Radio to delve into the burgeoning build-to-rent industry.



A proud Georgia native and graduate of the University of Georgia Terry College of Business, Byce has a wealth of experience in real estate planning and investment. Since its establishment in 2018, ResiBuilt Homes has erected nearly 1,200 homes, primarily within the metro Atlanta area. The company's footprint extends beyond Atlanta, with expansions into Orlando, Tampa, Charlotte and Greenville, solidifying its position as the ninth-largest private home builder in metro Atlanta. Notably, ResiBuilt Homes has earned its place among Atlanta's Top 10 Private Builders, as recognized by MetroStudy.



Amidst a landscape of high mortgage interest rates and dwindling home inventory, the demand for build-to-rent communities like those offered by ResiBuilt Homes continues to surge. However, the accompanying rise in development costs has led to increased community development and housing affordability challenges.



Byce anticipates a further decrease in available homes for sale within the next two to three years, exacerbating the existing inventory shortage.

 Byce said, “Due to the economic climate, we’ve had to pivot our business model, and we're offering more for-sale product.”

ResiBuilt’s for-sale product complements its existing build-to-rent portfolio. The company specializes in crafting high-quality entry-level and first-time move-up homes, with townhomes and detached homes priced from the $300,000s experiencing steady sales of three to four units per month. While this transition necessitates adjustments, such as a reduction in the pace of construction from 10 to 12 homes per month to 3 to 4 homes to accommodate the evolving market dynamics, ResiBuilt Homes remains committed to adaptability and resilience.



The appeal of build-to-rent communities transcends generational boundaries, with millennials seeking alternatives to traditional homeownership due to financial constraints and 55+ drawn to the low-maintenance lifestyle afforded by rental properties. Byce comments that many active adults are repelled by the label that comes with a 55+ age-restricted community.



Investors also recognize the allure of build-to-rent communities, drawn by the promise of consistent cash flow and the option to easily sell properties when desired.

On the BTR model, Byce said, “We prefer to own homes longer and be in partnership with the residents that we have.”

ResiBuilt Homes aims to challenge lingering stigmas surrounding renters by creating rental communities that mirror neighborhoods of owner-occupied homes. Most ResiBuilt rental communities experience an average tenant tenure of four years, which is comparable to that of homeowners in similar price brackets.



Renters' preferences closely align with those of homeowners, emphasizing the importance of amenities and convenient location attributes. Developers have responded to that demand with various rental homes and communities. The ResiBuilt Homes approach involves developing smaller, convenient neighborhoods with managed amenities tailored to residents' needs, such as dog parks and walking trails while ensuring proximity to essential services and retail hubs. In its larger communities, the builder offers an array of traditional amenities such as a pool, clubhouse and tennis courts.



Amidst the growing popularity of rental communities, there are notable challenges, including issues related to squatters. Jay Byce sheds light on this issue, noting a spike in incidents last year. While the situation has improved, organized fraud was rampant, with individuals listing rental houses they did not own and taking security deposits from unsuspecting tenants seeking no credit check options....

Land Acquisition Manager Nick Whitson with Eastwood Homes joins the Atlanta Real Estate Forum Radio podcast to discuss new construction opportunities across metro Atlanta and more! Whitson sits down with the Denim Marketing President and Show Host Carol Morgan.



Before joining Eastwood Homes in October 2023 as land acquisition manager, Whitson was an agent completing various land deals in the Atlanta market. From 2016 until his current role, he worked in downtown Atlanta and around the perimeter, mainly on infill development projects.



Eastwood Homes is a private builder based out of Charlotte, North Carolina, with a presence in the Virginia, the Carolinas and Georgia markets. A company connected to its roots, the original owner still participates in land drives to this day! With many projects underway, Eastwood Homes has a pulse on the Atlanta market. Prospective buyer searching for the perfect home across the state have many new construction opportunities to choose from, thanks to the builder’s presence in Canton, Cumming, Flowery Branch, Ball Ground and Hoschton.

Whitson said, “We’re trying to get aggressive and expand our market share. Being a smaller company, [we] can kind of push the envelope and get a little more creative.”

Traditionally a competitive market, Atlanta buyers are searching for homebuilders that fit the bill but also provide thoughtful features! With this in mind, Whitson shared that Eastwood Homes consistently looks for opportunities to find partners, focus on the smaller details and more to set the company apart from its competition.



Twin Lakes in Hoschton is a master-planned community with an extensive builder lineup! Focused on providing top-tier products in this community, Eastwood Homes offers two-story ranch-style homes spotlighting three to five bedrooms, two to three bathrooms and 1,829 to 3,047 square feet of living space priced from the high $400,000s. The community also features sought-after onsite amenities such as a pool, cabana, nature trails, dog park, playground and more by the lake!



In Ball Ground, Marble Tree offers homebuyers an opportunity to find their dream home in the foothills of the Appalachian Mountains. Priced from the mid-$400,000s, the community provides a smaller, single-family product featuring up to five bedrooms and three or more bathrooms within walking distance of picturesque downtown Ball Ground.

Whitson said, “That’s something we’re keeping in mind moving forward. How do we get the walkability? That’s going to add a lot of value for the homeowners.”

At Sunrise Cove at Great Sky in Canton, Whitson shared that the community has a few lots remaining as well as move-in-ready opportunities. Tucked away from the hustle and bustle, community members have no problem returning to town thanks to the close proximity! Homes in this community feature three to five bedrooms and two to three bathrooms priced from the $500,000s.



Tune into the full interview above to learn more about Eastwood Homes, or visit www.EastwoodHomes.com.



A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

Executive Director Mandy Crater with HomeAid Atlanta joins the Atlanta Real Estate Forum Radio podcast to discuss this year’s Essentials Drive and how people can get more involved with the organization. Crater sits down with the President of Denim Marketing and Host Carol Morgan.



Celebrating nine years with HomeAid Atlanta, Crater has an impressive and varied work history! She received a degree in Public Relations in her undergraduate program and then transitioned to the Greater Atlanta Home Builders Association (HBA). After moving around a little, she ended up working for the designed charity of the organization that continues to receive generous support from the HBA.

Crater said, “I’m happy to be celebrating a milestone coming up. I’m not quite a decade, but pretty close!”

A constant presence in the Atlanta market, HomeAid Atlanta has been impacting lives across the metro area for over 22 years. The organization’s mission is to build new lives for people experiencing or at risk of homelessness through construction, community engagement and education. By partnering with friends in the building industry, HomeAid Atlanta receives discounts and donations for nonprofit housing service providers needing construction projects. Whether it's an organization helping veterans experiencing homelessness that needs maintenance or an eight-unit apartment building for mothers and children, HomeAid Atlanta aims to assist in any way it can.

Crater said, “The builders themselves came up with it back in 1989 in Southern California [after] seeing the need and saying ‘what do we do? How do we solve this problem? Because it’s our job to build houses.’”

Around 23 years ago, the organization noticed that a lot of other businesses they partner with have mothers and children in need of necessities. There was also an additional need for volunteer opportunities. While many people may struggle to volunteer on project sites, anyone can donate diapers. The organization realized there was more to learn about the work they were completing. There was a need for a support system as well as revitalization.















While the Supplemental Nutrition Assistance Program (SNAP) exists to combat food insecurity, there is no system for essential items such as diapers and wipes. Every child costs around $80 for diapers, which is a lot to consider, along with lodging and food. Each year, before Mother’s Day, HomeAid Atlanta collects as many diapers and wipes as possible to deliver to the organization’s friends on the Friday before the holiday.



Running now until April 31, HomeAid Atlanta is asking for donations of diapers, wipes, feminine hygiene products, and adult diapers. The organization also has registries on Target and Amazon under HomeAid Atlanta. All donations can be dropped off at any SouthState Bank location across metro Atlanta and any location listed on the Drop Off Map on the HomeAid Atlanta website. If you would like to host a drop-off spot, please get in touch with the HomeAid Atlanta team to be added to the map.



Tune into the full interview above to learn more about HomeAid Atlanta, or visit www.HomeAidAtlanta.org.



A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche.

Geoffrey Reid with Blue River Development joins the Atlanta Real Estate Forum Radio podcast to discuss the company’s operations, key team members and building relationships. Reid sits down with Denim Marketing President and Show Host Carol Morgan.



Reid was born in Savannah and spent most of his formative years in Atlanta, growing up in a homebuilding family. After attending the University of Georgia, he received his degree and worked at Pulte Homes. He took on various jobs in the warranty and construction departments in the Atlanta market and, eventually, the Charleston and Hilton Head markets. When the Great Recession hit, Reid took a backseat from the homebuilding business and began consulting for master developers and municipalities looking to revitalize distressed parts of their cities. He also obtained a master’s degree from the Citadel in Charleston. Eventually, he returned to the metro area to take on an acquisition position at Century Communities.

Reid said, “While there I acquired over 4,000 lots during that time, built a lot of good relationships and then, had an opportunity for a regional role in this new sector…build-to-rent.”

At Blue River Development, Reid supports team members and partners during the overall lifecycle of land acquisition. He ensures the uninterrupted progress of getting a parcel ready to build a house during the 12-to-24-month process.

Reid said, “My day-to-day role is to make sure that, no matter what part of the acquisition process that deal is in, it’s always moving forward.”

The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.



The Blue River Development team takes the process a step further by partnering with the seller and improving the property to make it more marketable and profitable for all at any given time. Specializing in buying, selling and brokering, the company determines which approach adds the most value to the parcel. When Blue River Development first acquires a piece of land, they discuss the best strategy together, understanding that the approach may change based on buyer-selling preferences, economic factors and market conditions.

Reid said, “My role is focused on buying and selling land whereby we purchased the land and improve it in the forms of rezoning, permitting or developing it – really to get the land ready for our homebuilding partners to do what they do best.”

Blue River Development is actively working in the Atlanta, Augusta, Savannah, Raleigh, Charlotte, Greenville, Myrtle Beach, Charleston, Dallas and Huntsville markets. The company is also exploring expansion options in Birmingham, Houston, Austin and several other Florida and Tennessee markets.



Tune into the episode to learn more about Blue River Development or visit https://BlueRiverDevelopment.com/.



A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing ...

Vice President of Sales Jason Walzer with National Home Corporation (NHC) joins the Atlanta Real Estate Forum Radio show to discuss constructing affordable housing, cost-saving strategies and the growing effect of interest rates. Walzer chats with show host and President of Denim Marketing Carol Morgan.



Walzer has been involved in the real estate industry since beginning his career. He received his real estate license when he was 18 and began his career alongside his mother, who is a veteran industry member. Throughout college, he worked in general brokerage and, after graduating, entered the new construction sector. From there, Walzer transitioned into a training role and eventually leadership.

Walzer said, “I’ve made it to a national VP role with NHC and I’m super excited about it!”

Co-founded by the visionary Wade Jurney, National Home Corporation is all about providing affordable housing to as many Americans in as many places as possible. When homebuyers think of affordable housing, they imagine Section 8 or low-income housing. In reality, prospective buyers do not need to meet any qualifications to find a home through NHC. While most home builders advertise affordable housing with a $400,000 or $500,000 price tag, the corporation is happy to report that its average sales price is $240,000.

Walzer said, “We’ve got houses…that are as low as $114,000 which is unheard of right now!”

National Home Corporation targets markets that are within driving distance of large metropolitan areas and have affordable land to construct homes for the average American. The company connects buyers with the American dream of homeownership in Texas, Florida, Alabama, North Carolina and Missouri.



Walzer shared that NHC is looking to expand into Georgia but noted that the company is struggling to find affordable land in the city’s extensive metropolitan area. The corporation is searching for land in Columbus, Macon and other tertiary markets north of Canton.

Walzer said, “[Our Georgia expansion is] definitely on the horizon. We want to grow as much as possible, [especially] when our corporate office is here!”

What separates NHC from its competitors in the industry is its ability to provide buyers with the best price per square foot. Walzer shared that they aim to continue to be that builder in every market the company enters to continue the legacy of connecting buyers with affordable housing in a time of unpredictable interest rates.



Tune into the full interview above, or visit www.NationalHomeCorp.com to learn more about National Home Corporation.



A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.











The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form.

CFO Michaela Boone with terra alma joins the Atlanta Real Estate Forum Radio podcast to discuss being a woman making history in Atlanta’s commercial real estate sector. Boone sits down with show host and Denim Marketing President Carol Morgan to chat about the company’s all-woman team, what is changing the retail landscape and how terra alma turns spaces into places!



A commercial real estate broker specializing in retail listings, Boone considers herself a matchmaker between tenants and operators, especially those striving to remain local or intentional about their community placemaking. Her experience ranges from working with local and regional restaurants to operators searching for incredible tenants to build out a food hall.



Lead by the motto of “leading with the soul,” terra alma is run by Founder Edie Weintraub, who recognized the lack of emphasis on local operators and tenant representation. Inspired, she founded terra alma in 2021 and onboarded Michaela three months later. When Boone first met Weintraub, the company’s founder made it clear that she loves all things people, food and real estate and is motivated to create spaces that embody those elements to transform spaces into places.

Boone said, “Ever since we’ve joined, we’ve been targeting a lot of strong women in the industry…and making sure we are putting people in the right places.”

As CFO, Boone’s responsibility is to ensure the company’s financial budget is sound to maintain its operations and allow it to grow. She is responsible for making sure the company is growing effectively. Boone also shared that the company moved into its brand new Halidom office, and its immediate positive effect was apparent in providing a suitable environment for the culture to grow.



As an all-woman team, terra alma benefits from its female perspective, especially in the restaurant space. Boone shared that most household decisions surrounding where to eat fall on the head female. With this valuable perspective, terra alma is fortified in its mission to place its clients in profitable locations after considering the nature of a community, how people shop, what attractive price points are attractive and so on.

Boone said, “I think what’s beautiful about being all women is that we see things from multiple angles.”

Understanding the importance of building relationships in and out of the office, terra alma strives to make clients and employees feel comfortable and ready for the task at hand. Boone shared that the agency commonly will be there for a client from step A to step Z, with some coming to the table without a business plan. The female-led commercial real estate business connects operators with every puzzle piece to create a project that will attract business and meaningful relationships through the years.



Tune in to the full interview above to learn more about terra alma or visit www.terraalma.com.



A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006, podcasting since 2011 and is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.











The Atlanta Real Estate Forum Radio “All About Real Estate" segment, presented by Denim Marketing, highlights the movers and shakers in the Atlant...