BetterSleep Founder on Bootstrapping An App to Over 60M Downloads App Marketing by App Masters

Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021.

You will discover:

- The process of bootstrapping to selling the app: struggles, successes, and lessons learned.

- The mindset shift needed to generate growth after an acquisition

- The early growth strategies that led to over 60M downloads

Learn more:

https://www.simonalexberube.com/

https://www.linkedin.com/in/saberube

App Audits:

https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394

https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737

You can also watch the video: https://youtube.com/live/3NRbBKPI8-o

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

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