Biz Help For You Candy Messer

I'm back with a fun lookback at some of my favorite guests from the past 50 episodes. It's hard to believe I've recorded 350 shows already! Time really does fly when you're having fun sharing valuable business tips. I kick things off reminiscing with Mike Mannino about how seller financing allowed him to creatively finance apartment buildings. Then we hear Derek Johnson's advice on delegating by identifying team strengths. Scott Ritzheimer shares an important lesson on the founder's evolution - succeeding means adapting as your role changes over time. Donna Dube stresses that even solopreneurs need to think like CEOs to effectively lead their companies. Rich Edwards explains why AI and automation are more accessible and efficient than ever before. David Hartley predicts that the next decade will bring more change than the last 30 years combined - we all need to educate ourselves and adapt! Finally, Michele DeFilippo defines exactly what a quality lead magnet is and why it's your website's first impression. I hope you enjoy this fun look back at some of my favorite moments so far! Who do you think would benefit from tuning in? Please share this episode and leave a review. I also appreciate any financial support to keep this educational mission going strong - even small donations help immensely. Let me know your key takeaways in the comments! Until next time, stay savvy my friends.   

Key Moments 
00:00:29 - Understanding the Path to Entrepreneurial Success   
00:01:01 - Achieving Financial Freedom Through Multifamily Properties   
00:03:41 - Creating a Thriving Work Environment   
00:05:51 - Navigating the Founder's Evolution   
00:10:39 - Embracing the CEO Mindset   
00:13:28 - The Impact of Technology on Customer Experience   
00:15:20 - Advancements in Cloud Computing and GPU Technology   
00:17:01 - Adapting to the Evolving Business Landscape   
00:18:35 - Embracing Change for Business Growth   
00:19:00 - Understanding the Significance of Lead Magnets 
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I had a fascinating chat with accessibility advisor Maxwell Ivey. You likely know him as The Blind Blogger, a serial entrepreneur making waves in online business for over 15 years. In this interview, Maxwell shares tangible tips for how small business owners can tap into the power of accessibility and inclusion to grow their customer base. Here's what you'll learn: Why designing for accessibility benefits ALL users, not just those with disabilities How to leverage a huge, dedicated market of disability consumers Simple ways to implement accessibility on digital platforms An overview of common adaptive technologies and how to optimize for them A free offer to review your website homepage and provide feedback! Maxwell brings a rare empathetic voice to the accessibility conversation. He focuses on progress over perfection, meeting you where you are with sincere support. I loved his perspective on moving the needle through communication over compliance. So if you're a small business owner looking to expand your reach in an authentic way - have a listen!   #AccessibleBusinessGrowth #InclusiveEntrepreneurship #DisabilityInclusion #AccessibilityAdvantage #SmallBusinessAccessibility #InclusiveBusinessPractices #AccessibleOnlineContent #DisabilityAwareness #BusinessInclusion #AccessibleMarketingStrategy  

Key Moments 
00:00:03 - Introduction to Maxwell Ivey   
00:02:01 - Becoming the Blind Blogger and Accessibility Expert   
00:04:47 - Why Accessibility Matters   
00:07:39 - Educating Business Owners on Accessibility   
00:10:24 - Tips for Implementing Accessibility   
00:15:43 - Building an Inclusive Team   
00:16:28 - Approach to Accessibility   
00:20:00 - Collaboration and Honesty   
00:23:06 - Understanding Adaptive Technology   
00:29:02 - Automation and Accessibility   
00:32:13 - Accessibility and Technology   
00:33:31 - Legal Framework and Compliance   
00:35:39 - Free Website Review Offer   
00:37:54 - Impact of Accessibility   
00:40:03 - Tips for Alt Text and Audio Descriptions 
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Let me tell you about my insightful guest today - Robert Brill, CEO of Brill Media, an award-winning media buying agency specializing in precision advertising. With over 20 years of experience, Robert is not only a Forbes Business Council member but also provides marketing insights to other major publications. In our casual conversation, Robert shares key takeaways for small business owners on effectively growing through marketing. He emphasizes having the right messaging before spending money to amplify reach. We discuss how to achieve product-market fit by understanding target audience problems. Robert also advises on major advertising platforms like Google, Meta, LinkedIn, and TikTok. He explains how brand awareness campaigns, while not directly sales-driven, increase conversion rates long-term. Overall, Robert provides a wealth of practical tips for entrepreneurs to make better marketing decisions. I encourage you to listen to Robert's expertise in precision advertising and their success in growing a media agency. Let me know your key takeaways in the comments!   #SmallBusinessMarketing  #EntrepreneurialMarketing #BusinessGrowthStrategies  #MarketingTips  #AdvertisingInsights  #DataDrivenMarketing  #BrandBuilding  #DigitalMarketing101 #MarketingAgencyTips #CustomerCentricAdvertising 

Key Moments   
00:00:03 - Introduction to Robert Brill   
00:01:06 - Becoming an Entrepreneur   
00:02:47 - Key Insights for Business Growth   
00:06:49 - Product Market Fit   
00:13:07 - Advertising Platforms   
00:14:22 - Understanding Consumer Data and Advertising Platforms   
00:17:27 - Platform Recommendations for Advertising   
00:19:57 - Building Brand Awareness and Sales   
00:21:22 - Utilizing TikTok for Marketing   
00:23:49 - Marketing Strategies for Small Businesses   
00:28:23 - Importance of Finding the Right Agency   
00:29:43 - Role of an Agency   
00:32:21 - Offer and Contact Information   
00:33:58 - Marketing vs. Advertising  



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Does this sound familiar? Have you ever been told that protecting your business with trademarks is too costly and time-consuming? The pain of seeing your hard work and creativity being stolen without any recourse is frustrating, right? You need better protection for your business assets and your brand. Let's explore why trademarks are essential to the growth of your business and how they can provide the security you've been searching for. #TrademarkProtection #BrandAssets #BusinessGrowth #IntellectualProperty #EntrepreneurTips #TrademarkGuidance 
#BusinessLegitimacy #ProtectYourBrand #TrademarkingProcess #TrademarkCertificate 

Key Moments
00:00:03 - Introduction to Andrei Mincov  
00:01:14 - Andrei's Early Involvement in Intellectual Property Protection  
00:06:39 - Importance of Trademarking  
00:11:29 - Risks of Not Trademarking  
00:12:47 - Benefits of Trademarking for Business Growth  
00:15:58 - Importance of Trademarks in Business  
00:16:44 - Brand Recognition and Asset Ownership  
00:18:29 - Brand Loyalty and Client Acquisition  
00:22:38 - Elements Worth Trademarking  
00:29:30 - Free Consultation and Trademark Process  
00:31:53 - Importance of Trademark Registration  
00:33:13 - Tangibility of Business  
00:34:26 - Connect with Andrei  
00:35:07 - When Trademarking may not be Necessary  



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When COVID hit, remote work went from a neat perk to an absolute necessity. Even as companies start transitioning back to the office, many employees aren't willing to give up the flexibility and comfort of working from home. If you're looking to hire remote staff for the first time or grow an existing distributed team, this video has some great tips. I'll share what I've learned from my own experience managing remote employees over the past few years. You'll discover: How to optimize your job postings to attract qualified remote candidates Tips for conducting effective video interviews The key elements of a smooth virtual onboarding process Ideas to maintain company culture across a distributed team Strategies to keep remote employees engaged and happy in the long run I had my fair share of challenges figuring all this out at first, so I hope my lessons learned will help set you up for success. Managing a remote team has so many advantages when you have the right systems in place. Let me know in the comments if you have any other questions! Wishing you all the best on your remote work journey. #RemoteStaffingBestPractices #OptimizingJobPostings #EffectiveOnboardingProcess #MaintainingCompanyCulture #RetainingRemoteEmployees #RemoteWorkTips  #RemoteHiringStrategies  #VirtualOnboarding  #WorkFromHomeSuccess #RemoteTeamManagemen 

Key Moments  
00:00:03 - The Rise of Remote Staffing   
00:01:32 - Optimizing the Hiring Process   
00:05:12 - Utilizing Technology in the Hiring Process   
00:10:00 - Virtual Onboarding and Compliance   
00:17:43 - Importance of Flexible Hours   
00:18:30 - Focus on Mental Health   
00:19:14 - Digital Upskilling   
00:20:32 - Building Mutual Trust   

https://youtu.be/ASKj0sxrMeI  
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I wanted to chat about an important topic that gets overlooked when starting a small business - running it professionally from the start. I recently recorded a video walking through six key steps small business owners should take to operate like a large corporation: registering for a tax ID, opening a separate business bank account, choosing the right business structure, getting insurance, hiring a bookkeeper and accountant, and obtaining official approvals and stamps. These may sound boring, but they're so critical for protecting yourself legally and financially, saving time on admin, and making your business look legit. I share why each one matters based on my own experience making mistakes! A few key takeaways: Get an EIN even as a sole prop to keep personal and biz finances separate Open that separate bank account to simplify record keeping and reporting Consult a pro on what business structure fits you best tax and liability-wise Insure yourself against risks like lawsuits that could tank your company I hope this video helps you build a strong foundation so you can focus on growth and serving customers, rather than paperwork and compliance. Let me know if it brings up any questions! Would love to hear your experiences implementing these tips as well.  #SmallBusinessTips #BusinessGrowth #ProfessionalismMatters #Entrepreneurship #BusinessCertifications  
#EntityType #SmallBizSuccess #OperationalExcellence #RiskManagement #LongTermGrowth 


The Key Moments  
00:00:00 - Starting a Business: The Important Basic Steps   
00:02:14 - Importance of Business Bank Account   
00:07:31 - Choosing the Right Business Structure   
00:11:00 - Importance of Business Insurance   
00:14:58 - Hiring a Bookkeeper and Accountant   
00:19:39 - Importance of Certifications and Licenses   
00:19:39 - Choosing the Right Entity Type   
00:19:39 - Operating Like a Large Business   
00:19:39 - Investing in Foundational Elements   
00:20:43 - Call to Action  
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