451 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 5.0 • 1 Rating

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    We Need More Focus on Words as Creators

    We Need More Focus on Words as Creators

    It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?
    Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 4 min
    A New Way to Publish a Book

    A New Way to Publish a Book

    My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.
    In this episode I review some of the main differences about why you would make a decision as an author to go direct.
    Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/
    Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
    -------
    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 6 min
    My Top 5 Business Books [the what and why]

    My Top 5 Business Books [the what and why]

    I talk about the five business-related books that have had the most impact on my career and life.
        Think & Grow Rich - Napoleon Hill
        Seven Habits of Highly Effective People - Stephen Covey
        Stranger in a Strange Land - Robert Heinlein
        IMC: Integrated Marketing Communications - Don Schultz
        David & Goliath - Malcolm Gladwell
    Buy my new book, The Content Entrepreneur, today!
    Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
    -------
    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 11 min
    The Secret to Being a Content Entrepreneur [Special Episode]

    The Secret to Being a Content Entrepreneur [Special Episode]

    A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow.
    Please follow Michelle on LinkedIn - https://www.linkedin.com/in/michellejraymond/
    Buy my new book, The Content Entrepreneur, today!
    Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
    -------
    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 41 min
    Don't Be a Full-Time Content Creator

    Don't Be a Full-Time Content Creator

    What does it mean to be a full-time content creator? Is that a thing?
    If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur.
    Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
    -------
    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 5 min
    Are We In a Post-Search World?

    Are We In a Post-Search World?

    AI is slowly taking over as the search engine of choice for more and more professionals.
    Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told.
    Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
    -------
    Like this episode? SUBSCRIBE on Apple, Spotify or Google.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 6 min

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