Exploring beauty in emerging markets The Hair Lab

This week, Winnie Awa is joined by Joëlle Andely, co-founder of Telika Beauty. Having held several brand management roles at Proctor & Gamble, Coty, L'Occitane and L'Oreal, Joëlle is a beauty junkie, obsessed with building beauty brands and translating consumer insight into new concepts, especially in the emerging markets and multicultural beauty space. In this episode, they explore Joëlle's ambitions of building the Sephora of Africa, starting with her Beauty Concept Sto...