Kristian Johannsen wants to convert Coca-Cola drinkers to his 'better for you' alternative, Bobby soft drink. Listen to how he went from taking out a $50K limit credit card to cover payroll to now being in over 4,500 stores nationwide.
(0:00) Introducing Bobby and Founder Kristian Johannsen
(3:51) Why start a soft drink business?
(14:37) Going from Employee to Entrepreneur
(18:44) First steps in starting a CPG product
(34:24) Expanding your business with funding
(51:01) Acquisition talk
(59:52) New product categories
Follow Bobby and Kristian Johannsen:
https://drinkbobby.com/
https://www.instagram.com/drink_bobby
https://www.linkedin.com/in/kristian-johannsen
Watch episodes on YouTube or listen on Spotify/Apple:
https://linktr.ee/listenunderqualified
Stalk us (we respond to DMs!):
https://instagram.com/ishanhaquehttps://instagram.com/boys.archivehttps://instagram.com/andrebarber
Listen to deleted clips:
https://instagram.com/underqualifiedtalk
Work with us:
hi@underqualified.studio
Information
- Show
- FrequencyUpdated weekly
- Published28 July 2024 at 02:00 UTC
- Length1h 10m
- RatingExplicit
