36 episodes

Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at www.zms.zalando.com

Have something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: zms_info@zalando.de

Inside Fashion Marketing by Zalando Marketing Services Zalando Marketing Services GmbH

    • Marketing

Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at www.zms.zalando.com

Have something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: zms_info@zalando.de

    #32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver

    #32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver

    In the first episode of season 3, Andreas talks to Christine Wolburg, Head of Sales & Marketing at BVG, and Benjamin Isenheim, Brand Director at QS by s.Oliver, about the amazing collaboration between them and Zalando. In July 2022, the BVG, Berlin’s public transportation provider, launched its new seat cover pattern “Patterns of Diversity", an ode to the city's diversity. Out of these patterns, the BVG created a fashion collection–designed in parallel with QS by s.Oliver sold exclusively on Zalando. Tune into the first part of this two-part episode to get to know everything about the BVG, their unique marketing approach, and QS by s.Oliver.

    • 8 min
    #31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore

    #31 Sold out in minutes: Reebok's exclusive zPlus sneaker drop with Maxplore

    This week Andreas is speaking with Josephine Baaden, Reebok’s Account Manager at ZMS about Reebok’s sell-out success and the impact ZMS can have on a brand’s performance and branding. Recently Reebok dropped a limited edition of their cult classic–Club C 85, customized by Maxplore, one of Germany’s biggest sneaker customizers, exclusively on Zalando via zPlus. Maxplore used his innovative and signature coffee-dying technique to create 50 unique sneakers. ZMS' mission was to capture Reebok’s exclusive collaboration with bold images and authentic storytelling, combining the creative approach with an extensive media campaign. The sneaker drop sold out in minutes! Get the full scoop in today’s episode.

    • 17 min
    #30 Ellesse’s Fresh Perspective on all things Gen Z!

    #30 Ellesse’s Fresh Perspective on all things Gen Z!

    This week Andreas is speaking with Lucy Bentall, Marketing Manager at Ellesse about the brand’s inspiring campaign: “Fresh Perspectives”. The campaign spotlights Gen Z, showing how the younger generation has been shaped by a culture of speaking out on important issues. Tune in to hear all about the creative approach Ellesse took with ZMS, and how they found influencers that really embody the brand ethos.
    Check out the campaign here!

    • 12 min
    #29 How adidas Golf expanded its customer base to Gen Z

    #29 How adidas Golf expanded its customer base to Gen Z

    This week Andreas is speaking with Bethany Ripley, Digital Marketing Manager at adidas Golf. Wondering how adidas gained 7K new customers in 2022 with ZMS? Wonder no more! This past July, together with ZMS, adidas Golf sent 3 influencers to the 150th anniversary of the Open Golf Championship in Scotland. The campaign created around this event aimed to expand the typical audience for golf-wear to Gen Z. Trust adidas to give something classic a fresh edge!

    • 16 min
    #28 Cyber Week Insights Special

    #28 Cyber Week Insights Special

    This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your brand performance and win new customers. Cyber Week makes up a quarter of purchases and new customer acquisitions on Zalando in Q4, generating huge uplifts and also longer-term brand impact. Find out how you can attract and retain new customers during Cyber Week this year using data and insights, and stick around until the end to hear Sarah’s top takeaways for brands!

    • 14 min
    #27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

    #27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

    Welcome back to part two of our two-part episode with Crocs. This week Andreas speaks with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! This was a zPlus campaign, meaning that zPlus customers who’ve signed up for early access and premium shipping were able to shop the collection before anyone else. It was also our first-ever exclusive for Crocs on Zalando! Tune in to hear all about it.

    Missed part one? Listen in here to hear all about Crocs’ brand history and their partnership with Zalando and how they go about reaching various target audiences.

    • 8 min