27 episodes

The Interact Podcast gets into the weeds of digital marketing, drawing from the experiences of enterprise-level marketers who discuss the digital strategies and tactics that get results.

Interact Digital Marketing Podcast Upward Brand Interactions

    • Marketing

The Interact Podcast gets into the weeds of digital marketing, drawing from the experiences of enterprise-level marketers who discuss the digital strategies and tactics that get results.

    Peraton on Cross-Channel and the Importance of Empathy Combined With Authenticity: Featuring Ben Ingham, Creative Director and Senior Manager, Marketing Communications

    Peraton on Cross-Channel and the Importance of Empathy Combined With Authenticity: Featuring Ben Ingham, Creative Director and Senior Manager, Marketing Communications

    Ben Ingham from Peraton shares his insights on the importance of empathy combined with authenticity & creativity in marketing.Ben Ingham on LinkedIn Peraton on LinkedInPeraton WebsiteBook suggestions:Creative Confidence Confessions of an Advertising Man 

    • 18 min
    Honeywell Intelligrated - Fresh Perspectives on Marketing, Lead Gen, and Metrics: Featuring Tracy Gaede Niehaus

    Honeywell Intelligrated - Fresh Perspectives on Marketing, Lead Gen, and Metrics: Featuring Tracy Gaede Niehaus

    Tracy Gaede Niehaus, director of marketing with Honeywell Intelligrated shares fresh perspectives on marketing, lead gen & metrics. Honeywell IntelligratedTracy Gaede Niehaus on LinkedInFind More EpisodesDiscover the Interact ConferenceGrab Interact TicketsElevate Your Brand

    • 23 min
    Air Transport Services Group (ATSG) and the New Role of Sales Enablement in the Current Digital Environment: Featuring Kym Parks, ASTG Marketing Manager

    Air Transport Services Group (ATSG) and the New Role of Sales Enablement in the Current Digital Environment: Featuring Kym Parks, ASTG Marketing Manager

    Air Transport Services Group (ATSG) is a leading provider of aircraft leasing and air cargo transportation and related services. Kym Parks, ASTG Marketing Manager, talks about the new role of sales enablement in the current digital environment and how a marketing team can lead the effort to bundle exiting offerings to increase revenue. She also shares her unique perspective on marketing a company with 40 years of industry experience with the mindset of a startup company.ATSG IncorporatedAirborne Maintenance and Engineering ServicesKym Parks on LinkedInFind More EpisodesDiscover the Interact ConferenceGrab Interact TicketsElevate Your Brand

    • 16 min
    The Dupps Company and Using the Answers to Big Questions to Drive Creativity: Featuring Ken Thomas, Director of Innovation and Marketing

    The Dupps Company and Using the Answers to Big Questions to Drive Creativity: Featuring Ken Thomas, Director of Innovation and Marketing

    Marketers are often called upon to be problem solvers. Ken Thomas, Director of Innovation and Marketing for The Dupps Company, talks about how he uses the answers to big questions to drive creativity.The Dupps CompanyRSS, LLCKen Thomas LinkedInFind More EpisodesDiscover the Interact ConferenceGrab Interact TicketsElevate Your Brand

    • 13 min
    Serta Simmons Bedding and Their Approach To Omnichannel - How An Industry-Leading Corporation Can Also Be A “Disruptor Of Disruptors”: Featuring Melanie Huet, EVP, CMO

    Serta Simmons Bedding and Their Approach To Omnichannel - How An Industry-Leading Corporation Can Also Be A “Disruptor Of Disruptors”: Featuring Melanie Huet, EVP, CMO

    FEATURING MELANIE HUET, EVP, CMO SERTA SIMMONS BEDDINGEpisode 23| Duration 17:17Consumers are looking everywhere when researching and they want to interact and transact across that experience.  Melanie Huet, EVP, CMO at Serta Simmons Bedding discusses the importance of interacting and transacting with consumers across their experience and how an industry leader can continue to innovate. Serta Simmons Bedding: https://sertasimmons.com/CMO Moves Podcast: https://podcasts.apple.com/us/podcast/cmo-moves/id1336484262Y Pulse: https://www.ypulse.com/

    • 17 min
    HOW BALL STATE UNIVERSITY IS LEVERAGING DIGITAL TOOLS DURING THE COVID-19 CRISIS: FEATURING KATHY WOLF, VICE PRESIDENT OF MARKETING AND COMMUNICATIONS AT BALL STATE UNIVERSITY

    HOW BALL STATE UNIVERSITY IS LEVERAGING DIGITAL TOOLS DURING THE COVID-19 CRISIS: FEATURING KATHY WOLF, VICE PRESIDENT OF MARKETING AND COMMUNICATIONS AT BALL STATE UNIVERSITY

    Episode 22 | Duration 14:38Virtual tours, online learning, live chat and other digital tools are vital for colleges and universities during this time. Kathy Wolf, Vice President of Marketing and Communications at Ball State University shares her perspective on what higher ed marketers can do to shift away from face to face interactions. She also discusses the importance of using data after a rebranding effort to continue to evolve your brand.Ball State University: www.bsu.edu

    • 14 min

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