Lead Through Strengths - Build a Training and Coaching Practice, Based on Strengths

Lisa Cummings and Brea Roper
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Lisa Cummings and Brea Roper help you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, one host, is a Gallup Certified Strengths Performance Coach, so she brings you a wealth of corporate wisdom, combined with Gallup research. She's also certified by the Life Coach School and has an MBA, so she brings a good combo of business and coaching. Brea Roper, your other host, is also a Gallup Certified Strengths Coach. She is incredible at helping you cast a vision for your future - using your natural talents. She's especially talented at leading personal retreats in Kansas City, MO (and she will travel). Many episodes are educational Q&A from our corporate clients. They're usually questions we get in our StrengthsFinder corporate workshops. Over 34 Million people have taken the CliftonStrengths assessment. With this show, you'll learn how to find your strengths and put them to work. If you manage a team, you'll hear ideas for leading your so your colleagues can come to work feeling more energized and engaged. We publish by season. Season 1: Career Q&A Season 2: Strengths Interviews Season 3: StrengthsFinder Q&A (also known as CliftonStrengths assessment) Season 4: Team Building 12 Week Strengths Challenge Season 5: One StrengthsFinder Talent Theme Per Week: Career Branding Adjectives for your personal brand, red flag situations for that talent theme, and action items to put that talent to use Season 6: Nine Core Concepts of Strengths Season 7: Facilitator Interviews (because, who needs Lisa only - we have lots of other great StrengthsFinder trainers for you) Season 8: CliftonStrengths Customer Q&A Season 9: The Foundations of Strengths and Mindset Season 10: Coach the Coach - Brea and Lisa help you build your independent coaching practice, or implement strengths into your work culture There's a lot of confusion about the name of the assessment because it is difficult to spell (or put the singular/plural in the right spot), and it has changed names. All of these are the same survey tool: StrengthsFinder 2.0, StrengthsFinders, StrengthFinders, StrengthFinder, StrengthsFinder, Clifton Strengths, CliftonStrengths, Clifton StrengthsFinder. Despite the difficulty with the word, the content all points to Strengths Based Development and leadership using StrengthsFinder with your team. In addition: here are some hot topic areas covered by audience questions so far: Getting promoted; discovering your strengths; differentiating yourself; coaching and feedback; marketing, branding, and promoting yourself; getting unstuck; developing your direct reports; noticing what works on your team; connecting and networking; personal leadership; politics and perceptions at the office; getting viewed as an A player; building trust and influence at work or in your industry; being a people-leader that you want to be, even when you're short on time; how to get your creative mojo back; understanding how your EQ (emotional intelligence) is more important than your IQ at work; stuff you didn't learn in business school that's hurting your career; getting unstuck and un-trapped; being a better leader; solving problems; getting past confusion; aligning your mind, body, and purpose in life; managing major life transitions; and taking a minute to reflect on what you really want in life

  1. Tech Stack for Coaches

    26 OCT

    Tech Stack for Coaches

    In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring systems, and even email marketing tools. Adding tech to your process should save you time and money, not cause you headaches and cost you cash. Our goal is to help you streamline your processes so you can focus on what you do best – coaching! Are you ready to take your coaching business to the next level? Listen in as we share our personal experiences with different tools and provide recommendations that can help you build a solid tech foundation for a thriving coaching practice. 🌟 Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.     Takeaways ●      Define the Role of Your Tech Stack: Before diving into the myriad of tools available, it's crucial to understand the specific roles each piece of technology will play in your business. By treating your tech stack like a team of employees, you can make informed decisions that align with your business goals. This approach helps to reduce overwhelm and ensures that each tool serves a clear purpose. ●      Streamline Your Processes: Adding tech to your process should save you time and money, not cause you headaches and cost you cash. That's why integrating tech can have a great impact! For example, choosing a calendaring system that connects to your payment processor allows clients to pay at the time of booking. This not only eliminates the hassle of chasing payments later, but also enhances the customer experience by making it easy for them to do business with you. ●      Choose the Right Tools for Your Needs: Select tools that fit your current business stage. If you're just starting out, a simple spreadsheet might suffice for managing client relationships instead of investing in a complex CRM system. Remember, the goal is to make the tools work for you, and only pay for what you need. Choose tools that will genuinely save you time and effort.   Take Action ●      Evaluate Your Tech Needs: Reflect on the specific jobs your tech stack needs to accomplish in your coaching business, such as marketing, sales, or delivery of services. This will help you make informed decisions about which tools to invest in. ●      Choose a Payment Processor: Set up a payment processor (we recommend Stripe) to streamline your payment collection process. Ensure it integrates with your scheduling system to allow clients to pay when they book appointments. ●      Implement an Online Scheduling System: Tools like Calendly, TidyCal can manage your appointment setting, communications, and follow-ups efficiently. Book Like A Boss is a powerful all-in-one that also allows you to build landing pages, sell digital products, and more! ●      Explore Email Marketing Options: If your current tools (like your website or scheduling app) can handle your email needs, keep it simple. But if you need a dedicated email marketing platform, consider options like Flodesk, Emma, or Kit (formerly known as ConvertKit, affiliate link). ●      Our other shoutouts: ○      Accounting: Quickbooks Online ○      Website: WordPress, Squarespace, Showit, Book Like A Boss ○      Web/Email Domain: Domain.com, Google Workspace ○      CRM: Hubspot ○      Marketing: BombBomb ○      Graphic Design: Canva   🎧 Listen now and let me know your thoughts! What tools are you using in your tech stack?   Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today we are talking about the tech stack in your coaching business.   Brea: Yes. Okay, so before people's eyes glaze over when we talk about all the tech and all the details, this is such a good topic because we need it. You need to get these systems and these processes in place in order to be more free to do what you do best, you know? So I'm so excited to talk about this. I've learned so many things the hard way.   Lisa: Now you are making me think of a song because Tech Stack makes me think of nerdy. So I'm thinking of like the band Devo wearing those nerdy hats and the song Whip It. Like you got to whip yourself into shape. Shape it up. Like, yeah. Whip it good. Yeah, that's totally it. And you said freedom and that I think that album was called Freedom of Choice. So it is all coming up with the nerdery right there.   Brea: That is so funny. I don't think I've ever heard that song in its entirety, but I recognize it from a movie with Kate Hudson. I don't remember which one, some rom-com, probably with her and Matthew McConaughey, but there's a scene where they're dancing to it. So I understand the reference. I get it. Okay. Okay.   Lisa: Well, it'll make it a little more fun. Let's do it. Let's do it. Now we move into the exciting topic of things like accounting software.   Brea: Yes. So we don't need to define this, okay? But I do want to just like set a little foundation. I think when we talk tech, when we talk systems, processes, things like this, it's important, at least for me, it's important to remember what is the job of the tech stack, the thing in the stack, right? What is the job that I'm trying to accomplish? Is it marketing? Is it sales? Is it delivery of your product or your service? Is it scaling? Is it, you know, what is the job that you're trying to give it. So I like to think of them almost as, you know, an employee or a contractor. Like, what's the role? And then that helps me to make the decisions instead of just being totally overwhelmed with all the details of the specificity of things. You know, hopefully that might help.   Lisa: I agree. I think it's good decision criteria too because a lot of people talk about getting subscription fatigue because most of these are recurring subscriptions. Then if you look at it as a contractor and you say, if I paid a person to do this manually, what would that look like in the business? How would the cost compare? How would the service compare? How would the results compare? And sometimes you could have a human doing these things. examples, like if we start with accounting, you can, if you have five customers for the year when you're starting off and it's a side hustle and you don't really have much business, unless you just want to learn the software, you could use a spreadsheet and just give it to your accountant. So you could use something you're already paying for, like your Google Workspace or whatever you're using where you would have a spreadsheet available to you. So there are times when you could do the on the cheap version or use a human version until you get into the recurring software.   Brea: Yeah, I love it.   Lisa: What do you use for accounting?   Brea: Oh gosh, do we have to start with accounting? We'll just get it over with, you know. Well, in the tenure of my business, is that the right word? I've used spreadsheets, okay, so been there, done that, and if that's you, no judgment. I use QuickBooks, QuickBooks Online, yeah, because that's what my accountant uses, so. Okay, me too. I don't do accounting. I pay someone to do that for me.   Lisa: Okay. Me too. I use QuickBooks online. Some people use Xero. Some people use FreshBooks. There are other things out there, but QuickBooks, at least in the US, that seems to be what accountants prefer. You could just give them access. They get access to the back end of it. It makes life pretty clean and clear and simple.   Brea: Yeah, I actually really love using Stripe for my payment processor, which is not the accounting software, but adjacent.   Lisa: Yeah, let's get into payment processing. So, okay, you use Stripe. I also use Stripe. I think Most small business owners starting up training, coaching, speaking businesses, you'll probably want to go over and have a Stripe account because it integrates with just about every software. So if you're like, what in the world is a payment processor? What are you guys talking about? It's essentially somebody takes a few percentage points and it allows you to accept credit cards and have that money electronically delivered to your business bank account. Kind of easy way to say it. And Stripe connects to, like, if you find any software out there that allows you to sell through it, like a very good example is your calendaring system. If you're a coach, especially a one-on-one coach, you really want a calendar system that allows you to accept payment as they book. Because then you don't have to spend a lot of your delivery hours chasing payments. They just pay when they book. So those will often be, we can talk about the calendaring systems next, but payment processor, if you have Stripe, for example, connected to your calendaring system, now you're done.   Brea: Yeah, that's right. You know, I think Stripe is quickly becoming kind of a gold standard. It integrates with anything that I've tried to integrate it with

    40 min
  2. Nurturing Client Relationships - Email or Online Community

    28 SEPT

    Nurturing Client Relationships - Email or Online Community

    In this episode, we dive into a lively showdown between two powerful strategies for nurturing relationships: email marketing vs. online communities.   You'll hear us engage in a playful showdown, where we throw down our best arguments for why our preferred method is the ultimate way to nurture relationships. As we explore the virtues of each approach, you'll learn about the power of automation and the certainty of email marketing, and the real-time engagement and community-building magic that comes from private online spaces.   So, whether you're team email or team community, or just curious about how to nurture your connections, this episode is packed with fun banter and valuable takeaways! 🌟 Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways ●      Automation in Email Marketing: One of the standout points from our discussion is the incredible efficiency that email marketing offers through automation. With just a little upfront effort, you can create content that continues to nurture your audience for years to come. Imagine spending an hour crafting a message that can be reused and repurposed over a decade! This longevity allows you to stay top-of-mind with your audience, even if they don't open every email. Email marketing shines with its ability to automate and reuse content over time. You can create a nurturing sequence that continues to engage your audience for years, maximizing the value of your efforts. ●      Real-Time Engagement in Online Communities: On the flip side, we explored the dynamic nature of online communities. Unlike email, where messages can get lost in crowded inboxes, a private online community allows for real-time interaction and engagement. Members can set their preferences to see exactly what they want, fostering a more personalized experience. This two-way communication not only builds stronger relationships but also empowers members to support each other, creating a vibrant ecosystem of collaboration. ●      Choose What Fits Your Style: Ultimately, the episode emphasizes that the best approach depends on your personal strengths and preferences. Whether you lean towards email marketing or online communities, aligning your strategy with your unique style will yield the best results.   Take Action ●      Explore Email Marketing Tools: Check out Lisa's Tools for Coaches membership group and consider using Kit to access pre-built email sequences and automations that can simplify your email marketing efforts. ●      Engage in Online Communities: Consider creating or joining a private online community to facilitate real-time interactions and connections. Start with the Lead Through Strengths Podcast Meetup, hosted by Brea. ●      Experiment with Content: Test different types of content in both email and community settings. For email, consider sending personalized messages that feel genuine, while in a community, encourage members to share their insights and support each other.   Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa. or Mrs. T   Brea: I'm Brea. Iced T   Lisa: And, uh, we have our alter egos with us today because we're doing a showdown, like a rap battle about nurturing with email marketing or with a community. And it's the battle. I, Mrs. T, I'm there for the email marketing camp.   Brea: and Ice-T checking in, yo, yo, yo. I'm here for the online community. We gotta have a rap battle before we start. All right, okay. Yo, yo, yo, iced tea in the ring. I ain't here just to flex. I'm here to build something. Ooh, iced tea chases clout.   Lisa: Try to burn real quick, but I'm laying foundations brick by brick.   Brea: Oh, I feel burned, incinerated. You win. That was great.   Lisa: Gosh. And my positivity wants to stop immediately with the rap battle because I just want us to have mutual respect and not burn each other.   Brea: I mean, I do respect email marketing, but let's be honest, it's the worst.   Lisa: Online community all the way. I know. I'm in a tough camp, but as Mrs. T, I pity the fool that does not have email marketing on your side because it has so many virtues and people love to hate on it. It's not right.   Brea: I know. The irony is not lost on me that for probably six to seven years of my life, people paid me to write email campaigns for them, you know, and, and create funnels and all the things and I just am so over it. So yeah, I'm excited for the battle. Let's go.   Lisa: Okay, okay. Well, let's just start with the virtues of each and we get to give our debates about like, hey, this is why my thing is such a great thing. And of course, in the end, okay, spoiler alert for everyone. I know that communities are great. Bria knows that email marketing can be great. We believe that having both could be amazing, but we're totally gonna go with our characters and stay true to the one we're fighting for today.   Brea: Fight! Fight! Fight! Fight! Yeah.   Lisa: Right?   Brea: Oh my gosh.   Lisa: We're so tough. Can't you just feel the chains on me?   Brea: I know. I can see the like gold grill. Wait. Oh, that's Flava Flav with the big clock. Yeah. Anyways. Okay. Let's do it. I'm ready.   Lisa: Okay.   Brea: You want to go first?   Lisa: Sure. Okay. Let me give a major virtue of email marketing. I'm going to call it automation and systems, but the way this comes out is you can spend an hour building some content and you put it in your email system as an email and you added it to some nurture sequence or sequences, even better. You can spend that one hour and reuse it for A decade. And this is where email marketing shines because you can write that thing, put it in your systems, which takes a little bit more effort to create sequences and possibly tagging people by interest so it can be really individualized to them. And then you can reuse it eternally. I love that. You just get so much use out of your time.   Brea: Yeah. I mean, hello, Maximizer. I hear that for sure, for sure. So tell me, tell me how you're seeing this sustainability and the longevity from your email sequences. Like, are you actually reusing them year over year or quarterly? Or tell me, tell me more about that.   Lisa: Okay. So it can be, Yes, it can be reused. You're not going to remember something you saw two years ago that you may or may not have opened two years ago, right? So yes, you can reuse. If you make timeless content, it hits people different at different moments, different phases in their lives. So that's really cool. And then I think really. One of my other major, major loves for, and cases for email marketing is certainty. It's certainty that you can keep in touch every single one. lands in their box. And even if you don't open it, it keeps coming by. And after a handful of times, I know that person's name. So if they see Lisa Cummings lead through strengths and then they've been deleting it for six weeks and then they're like, oh yeah, I really need to focus on my strengths right now. And then they start reading them again. Or the best scenario that happens to me, people hit reply a year or more later and book me for events. It's happened over the 11 years I've been in business. It's happened many, many, many times. It's so cool. They've just been passively and lightly reading messages. I don't even know it, but they've been receiving them. Like, I've been on their mind in some small way, or Strengths has been on their mind in some small way, and then it's time to book their team retreat, and they're like, hey, we're doing a team retreat. Are you available on these days? That is so cool. So cool. Yeah. Yeah. It's such a cool value of email marketing that I've experienced over the years.   Brea: Yeah. Yeah. So this is interesting because I'm thinking of so many objections to what you're saying. I mean, I could tell you 10 ways that I'm certain that I have not read the emails that are in my email inbox. I actually have several what I call throwaway email addresses that I give to people specifically for promotions, right? And I don't ever check that email inbox, right? So I think what you're saying is the certainty is in relation to the algorithm. And so I think that's where I'm going to put online communities in the ring up against email marketing. That is something that I love about the online community. And I'm not talking about Facebook. I'm talking about private online community. So this is not a Facebook group or a LinkedIn group. This is a mighty network or a circle. This is a place where algorithms don't live. So here's where I think we agree. I am certain that every time I post something to my community, it will show up in their feed, you know, and they can set settings inside of your community to say, I want to see everything in my feed, or I only want to see posts about this strength, or I only want to see posts about live events or, you know, whatever. So they can really be in control of how much, how little, what type of content or they want to see everything, you know. And I think that that is so much better than social media and something similar, you know, with email

    28 min
  3. Should I List Prices on My Coaching Website

    14 SEPT

    Should I List Prices on My Coaching Website

    In this episode, we dive into a hot topic that many speakers, trainers, and coaches grapple with: Should you put prices on your website? Of course, there are many pros and cons of displaying prices, so we unpack various strategies that can help you make the best decision for your business. Whether you're leaning towards transparency or prefer to keep things under wraps, the key is to make a decision that aligns with your business model and audience expectations. So grab your favorite beverage, tune in, and let's figure out together if listing prices is the right move for you! 💬 I'd love to hear your thoughts! Do you list your prices on your website? Why or why not? Join the conversation in the comments below! 🌟 Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways on Whether You Should Put Prices on Your Website ●      Quality Over Quantity: One of the most compelling arguments for listing prices is that it can significantly improve the quality of your leads. By providing clear pricing information, you allow potential clients to self-select based on their budget and needs. This means fewer inquiries from individuals who may not be able to afford your services, ultimately saving you time and energy. ●      Understanding Your Audience: The decision to list prices isn't just about your preferences; it's also about understanding your audience. Different demographics have varying expectations. Tailoring your pricing strategy to fit the needs and preferences of your target audience can enhance trust and engagement. ●      Flexibility is Key: There's no one-size-fits-all answer when it comes to pricing. Offering different prices for corporate clients versus individuals or nonprofits can help you attract a wider range of clients. Also, depending on the nature of your offerings, you might choose to list prices for some services while keeping others more flexible. For example, if you offer a straightforward product, like a $10 guide, it makes sense to list that price. However, for more complex services that require a conversation, you might opt for a range or an "inquire for pricing" approach. This flexibility allows you to cater to different client needs while still providing essential information. ●      Use Forms and Automation: Instead of relying solely on discovery calls, consider using forms or chatbots to gather information from potential clients. This can help you provide tailored pricing information without the need for a direct conversation. ●      Transparency Builds Trust: Being upfront about your prices can foster trust with potential clients. If you provide context and value alongside your pricing, it can enhance their willingness to engage with you.   Take Action If You Decide To List Prices on Your Coaching Website ●      Evaluate Your Offerings: Determine if your services are clear and transactional enough to warrant listing prices on your website. If you have standard packages, consider displaying their prices. ●      Utilize Forms and Automation: Implement application forms or chatbots on your website to gather information from potential clients before scheduling a call. This can help qualify leads and provide them with a price range based on their responses. ●      Create Informative Content: Create videos or educational content that explains your services and pricing structure, especially if you decide to list prices. This can help build trust and prime potential clients for the sale. 🎧   Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript on Podcast Episode About Listing Prices On Your Website Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: Today's conversation is about, should you list prices on your website as a speaker, trainer, or coach, Bria? What say you?   Brea: This is a question that people ask all the time, isn't it? And honestly, I see pros and cons for both. Normally, I'm pretty opinionated, but this is one where I feel like it could go either way. What about you?   Lisa: I say yes, which is a controversial take, but I can be convinced otherwise possibly, but certainly I understand why there are opinions on both sides and there are definitely strategies on both sides. So you want to break them down?   Brea: Yeah. I mean, honestly, I'm surprised that you think that it's controversial to post prices. Is that what I heard you say?   Lisa: Yes. Oh, especially in the professional speaker world. Really? It feels like religion that you do not post your prices, that you get people on a call because you reveal it on the call. Interesting. Yeah.   Brea: Yeah. Okay. I mean, I don't have prices on my website, but I have had prices on my website before and I will have prices on my website in the future. Like it's not a, it's just kind of, you know, my website right now is not great. Let's be honest. Um, the cobbler whose kids don't have shoes, you know, it's like the market, whose website hasn't been updated in years. Um, Let's talk about why.   Lisa: There are legitimate reasons why people do not list prices on their website. I do have prices listed on mine and I do like that idea, but let's go from the other side first. Why do people decide or opt to not list them for services?   Brea: Scarcity mindset comes to mind immediately. I think people are afraid that they'll lose the deal or they'll lose the opportunity, right, if they don't have the opportunity to sell or they can't, you know, communicate value or whatever. I think that might be one.   Lisa: Absolutely. I'll say that absolutely happened. I would get a lot of leads where people would be like, Oh, tell me about your workshops. Tell me about your speech. And then when I did, they would be like, Oh, I had $300 to budget. Oh, I had $700.   They were never going to be able to afford that service they were asking me about in the first place. So it created a lot of work. Yeah, a lot. So, and not like those people were great. They just didn't work at a company. Our market wasn't aligned. The day I started listing prices, now this was probably eight years ago, but when I started listing prices, I got way fewer lead forms. So many less than I received before. my lead quality went up a ton.   Yeah, you might get fewer leads. But we've all done this before. You can shop online for a blazer. And if I see a blazer and it says that the blazer jacket, I'm not talking about a Chevy, but the jacket says it costs $5,500, I might be like, I don't wear those very often. I'm not in that market. It doesn't mean that's not worth that to somebody. It's just not my market. We're not a great fit for each other. And you just kind of scroll on by and move on so that you're not spending hours considering each other.   Brea: Yeah, so that sounds like a pro for why you would list your prices on your website is to help your website visitor to decide, is this in my budget? Is this aligned with what I'm looking for before you have that conversation and invest that time?   Lisa: Well, it could be a con in that person who wasn't a good fit for that. They might be a good fit for something else. So if your website isn't clear enough to give them a different path, like, Hey, if this is too high for your budget, here are other options. You could lose that person entirely where maybe you could be of service to them.   So that would be a con. If you don't have the conversation laid out in a way that's consumable for them. Cause you could just say, boom, that leads gone forever. And maybe you could have had a relationship just in a different capacity.   Brea: Yeah, I think if you're someone who has very clear offerings, you've got two or three signature offers, those are the things that you just do over and over and over again, then it's easy. Put those on your website, put the prices, and let people say yes or no.   If you're someone who is like me and I like to customize things, I like to create things from scratch, really yummy experience. I want to talk to you. I want to figure out what are your challenges, what are your goals, and I have to have that conversation. And I love the conversation, so most of the time I'm willing to invest that time because if we're not a good fit, I probably know someone who is, and I would love to refer you to them…or maybe connect you with a different type of resource.   That is fun for me too. So if I have the time, I'd love to have that conversation just to hear more about what you're looking for and go from there. So do you have something that's out of the box that people can just pull off the shelf, look at the price tag and say, yes, no. Then if you do, then do that. And if you don't have that, then get on a call.   Lisa: Right. Right. I do think that is a valid conversation. If you have very different kinds of buyers, some more experienced than others, you could send them to an education piece. But yeah, there's some of that. And then also there are upsells that sometimes they do on the calls like Hey, if you want to buy a book for every participant, it could look like this or where the budget categories are.   Like if they're spending

    26 min
  4. Pricing Your Services As A Coach or Facilitator

    31 AUG

    Pricing Your Services As A Coach or Facilitator

    If there's one question I get from almost every coach I coach, it's this: how do I know what to charge? That's why we've dedicated this episode to a topic that resonates with so many of us in the coaching, training, and speaking industries: Pricing Your Services. In this episode, we explore various pricing strategies and how they can impact your business. Of course, we also discuss the importance of aligning your pricing with your personal values and strengths. We also talk about the value of adding more to your offers instead of slashing prices, and how to scope down services to meet client budgets. Plus, we sprinkle in some fun anecdotes and practical tips to help you navigate your pricing journey. So, whether you're just starting out or looking to adjust your rates, this episode is packed with valuable nuggets to help you price with confidence! 🌟 Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways on How to Price Your Services as A Coach or Trainer ●      Understand Your Pricing Strategy: There are things to consider basing your pricing strategy on, including cost, the market, client value, and more. Each has its pros and cons, so it's essential to find the one that aligns with your business goals and personal values. ●      Add Value Instead of Discounting: Instead of offering discounts, consider adding more value to your services. This could be in the form of additional sessions, resources, or exclusive content that enhances the client's experience and justifies your pricing. ●      Experiment and Adapt: Pricing isn't set in stone. It's okay to experiment with your rates and adjust them based on market feedback and your evolving business needs. Remember, you can always change the numbers on your website or pricing documents as you learn what works best. ●      Align Pricing with Your Strengths: Your unique talents and strengths should inform your pricing strategy. Whether you prioritize accessibility, customization, or maximizing impact, ensure your pricing reflects what you can sustainably deliver while keeping you fulfilled. ●      Offer Multiple Options: Presenting clients with different pricing tiers or packages can help them see the value in your services and choose what fits their budget. This approach not only anticipates budget constraints but also opens the door for future collaborations.   Take Action On Your Pricing Strategy ●      Market-Based Pricing: Conduct Market Research Spend time researching what competitors in your niche/industry are charging for similar services. Create a list of at least three competitors and note their pricing strategies to help you position your own services effectively. ●      Values-Based Pricing: Define Your Value Proposition Write down the unique value you bring to your clients. Consider how your services can lead to specific results for them. Use this information to inform your values-based pricing strategy. ●      Create a Pricing Experiment: Set a timeline (ex. 3 months) to test a new pricing strategy. Track client responses and sales. Be prepared to adjust your prices based on the feedback and results you gather. ●      Develop Value-Added Offers: Identify at least two ways to add value to your services without discounting. For example, consider offering a free follow-up session for clients who book a package, or providing additional resources like e-books or webinars when the client pays for the package in full up front. ●      Draft Three Different Pricing Packages: Create three different versions of your Signature Service (essentially the same service, but scoped up or down to hit different price points). For instance, if your Signature Offer is a Half-Day Workshop, maybe your lowest price point could include a basic virtual package, your "mid" price point includes the standard in-person package, and your top-tier price includes the in-person workshop, plus a few extras. Present these options to potential clients to give them choices that fit their budget and needs.  Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today's topic, I'm going to introduce by asking you a question, Brea.   Brea: Okay, hang on. Oh, I'm stretching. Okay.   Lisa: Okay, I'm ready. Ready. Ready. Get ready. You're at the supermarket. Okay. You're in the meat section and you find some chicken and it has a big red tag on it and it says 70% off. Hell no. Okay, so today's topic is pricing. Pricing your services. Okay, what's the difference? Sorry. Run the other way. And I am bringing this up because some people's pricing strategy when they get into a coaching, training, speaking business is just, I don't know what else to do, so I'm going to come in low so that it's comfortable for everyone. But sometimes they come in and they feel like the 70% off chicken package. But they don't realize that's how they're coming off to clients, so I'm just bringing this up to frame the idea of pricing your services. There are a lot of ways to go about pricing your services. It is a number one question that comes up, especially at the beginning of a coaching, training, speaking business, but also along the way. Should I raise my prices? Where's the right price? getting enough business because I'm at the wrong place in my price for my market. So we're going to explore all kinds of things around pricing, some related to mindset, some related to strengths, and some just basic pricing strategy kind of thoughts to get you grounded in different ways you could go about pricing.   Brea: This is gold. Chef's kiss, like, I don't know if I've ever talked to another coach or another business owner who hasn't had this question. How do I price my services? What do I charge, right? I mean, everyone is asking this question. I see it in the Facebook groups, online, all the time. I mean, yes. Okay, let's go.   Lisa: So I remember when I was working on my MBA, we were talking about all kinds of businesses, not just service businesses and not just small businesses. What are some pricing strategies? And the ones I remember having really good discussions around, let me just kind of rattle off the things I can remember. One is, you could position yourself as a low-cost leader. Think about this, this is the coach who probably is like, I want my prices to be accessible for all, I want to never lose a deal because I'm charging too much, those kind of things.   Brea: Yep.   Lisa: We have market based price. This is the one that I've chosen. And that is you find the market based on what customers expect and are used to what your competitors charge. There's a finding of the market that can be a challenge, but I would say that market based pricing, just trying to kind of fit in somewhere in the middle of the market. Yep. There's premium pricing. hey, I'm going to be viewed as luxury, top tier, only the best can afford this, and only the best service is going to get delivered. There's a cost plus kind of version, and yeah. No. Like, OK, let's think about all the input costs it takes to run a business. If you had a physical product, this would be a lot more obvious because people would be like, oh, I see. If I'm going to build a house and I find a cost plus builder, they're going to take all the materials, all the labor, and then they're going to put their builder fee on top, right? That's really simple when it's a product, even though that's a service. But there are tangible parts to that product. So for coaches and trainers and speakers, that's really interesting because you're like, what are my input costs? Well, it's my labor when I'm solo, but what if I know I want to grow my business into the future with a robust team behind me? Now I have to project what are my costs. I have software costs. I have office costs. I have hardware costs. And then we typically have a higher margin business, so the plus part of cost plus is usually higher for a service business. But another element I would like to layer on to this cost plus is, are you pricing thinking for the future? Because if you price yourself today as an absolute solo practitioner, like freelance style, and then three years from now or two years from now, you decide you're going to bring on three team members and you're going to go move into an office, your costs are going to skyrocket and your margins are going to tank if you don't raise your prices. So can you think of your pricing from the future building out how you project your team to be? Because those are the kind of clients you're going to need to attract who can afford the service you offer as a bigger team.   Brea: Yep. Yeah, and I would add values based pricing. What value do you bring? Not what is the cost of goods or what is the cost of your time or whatever, but what what value does your customer see in that? This is something that I think a lot of people struggle to do if they see a big divide between, you know, like the value is a lot higher than what than what the service provider feels it actually costs them to deliver. So yeah, but I love Values Based Pricing.   Lisa: I was just talking to a sales s

    32 min
  5. Battling Money Blocks As A Business Owner

    17 AUG

    Battling Money Blocks As A Business Owner

    In this episode, we tackle the often-taboo topic of…money. Specifically, money blocks – those pesky limiting beliefs that can hold us back in business. We share our personal experiences with money narratives that shaped our views on wealth and success. From feeling guilty about charging for work we love, to the fear of being perceived as "slimy" when selling, we get real about how these beliefs can impact our businesses. You'll hear us discuss the importance of recognizing these narratives and how they can affect your mindset and performance. If you've ever felt stuck in your relationship with money or unsure about how to confidently ask for what you deserve, this episode is for you! Join us as we unpack these themes and encourage you to check in on your own money mindset. Let's break those blocks together!   🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways ●      Understanding Money Blocks: Money blocks are limiting beliefs and behaviors that can hinder your ability to earn and ask for money. Recognizing these blocks is the first step toward overcoming them. ●      Personal Narratives Matter: Money narratives shaped by our upbringing can influence adult perceptions of wealth and success. ●      Selling is Helping: Selling doesn't have to be a slimy or uncomfortable act. Instead, when you focus on providing solutions and helping others, you can shift your mindset around sales. ●      The Importance of Mindset: Mindset plays a crucial role in your business success. Feeling confident and positive about what you offer can significantly impact how others perceive you and your services. ●      Undercharging: Many people assume they need to charge lower rates until they gain more experience. However, it's essential to recognize your worth and not undervalue your skills, as there are always clients willing to pay for quality services.   Take Action ●      Identify Your Money Blocks: Reflect on your personal beliefs and narratives around money. Consider how these beliefs may be affecting your business decisions and overall mindset. Write down any limiting beliefs you recognize. ●      Challenge Undercharging: If you find yourself undercharging for your services, evaluate your qualifications and experience. Research market rates for your industry and consider adjusting your pricing to reflect your true value. ●      Reframe Selling: Shift your perspective on selling from being a slimy or uncomfortable experience to viewing it as an opportunity to help others. Practice articulating how your services provide solutions and benefits to potential clients. ●      Invest in Yourself: Assess your willingness to invest in your personal and professional development. Identify areas where you can seek coaching or training to enhance your skills and confidence in selling. ●      Join a Supportive Community: Engage with others who are also working through their money narratives. Consider joining Lisa's "Tools for Coaches" or Brea's podcast listener meetups to share experiences and strategies for overcoming money blocks. 🎧   Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today, oh, we're talking about money, money, money, money. null: Money.   Brea: I was like, oh, this is so high.   Lisa: I got my silly voice on. I can hit the high notes with my silly voice. Money.   Brea: I love it.   Lisa: Money blocks.   Brea: Oh, money blocks. Okay, I am here for this. Yes. This is real, folks.   Lisa: This is real. It's getting real. What are money blocks? I mean, let's say I would define this as limiting beliefs around money. I would define it as behaviors you make in your business that are driven from a money narrative that may not be serving you or your business? Yeah, that's good. How would you define these?   Brea: I mean, maybe what blocks me from making money? Hey, yeah. Yeah. What blocks me from making money, from asking for money, from selling? Yeah. What are those blocks?   Lisa: Well, you said it's about to get real. So if we're going to talk business owner money blocks, why don't we just get open and share the ones we've dealt with personally so that people can see we're humans who deal with stuff too. And then we can happily share, since we've both worked with many coaches, some of the trends in the narratives that we hear from our clients.   Brea: Yeah. I mean, gosh, already I'm feeling it, you know? Like money touches everything. Money makes the world go round, right? I mean, love makes the world go round, but really money makes the world go round, you know? And if you have it, it affects your mindset. And if you don't have it, it affects your mindset. And if you need it, it affects your mindset, which mindset affects performance. Like there's just, so much where the money block, it's not the money. Money is not the thing. The selling, not the thing. It's something underneath that that blocks us from asking for it or from believing that we deserve it. That's what comes to my mind first, is that it's not about the money. There's something else underneath that is the block.   Lisa: Yeah. Oh, yeah. As you said that, I was thinking of acceptance, and I know that has been a thing in my career with the family that I grew up in. Now, my parents were luckily not wealth haters or anything like that, so I didn't get those money block narratives where I would think I'm an evil person if I made money. But I did grow up in a pretty poor area and it was not going to be celebrated if somebody was successful. And I do, I live a charmed life right now. I have a couple of houses. I live in Texas part-time. I live in Colorado part-time. I live in the RV when the weather isn't great in either of those. I mean, I live an amazing life. And I really, as I was coming into that and coming into success, I did a lot of things to minimize it and I would always be the one, like if I went back to visit my family in the Midwest, they would be like, did you fly or drive? And I knew the correct answer was drive because flying was something people did when they had money. And so if I flew, I would say, oh, I have points because work paid for so many trips. So, I would minimize to be accepted. I didn't really realize, of course, at the time I was trying to be accepted, but I was trying to give the acceptable answer. And what I realize now on the other side of it is that the narrative that was the money block for me is probably some version of toil is respectful, but eating bonbons by the pool is not. So, any version of like, oh, must be nice, you can just go hang out over there without the hard work. So, this thing of toil and hard work, it's been really difficult to shake because it's always felt good to work hard, work long. And there's been a resistance over the years to figure out like, what would the easy button be? What would it look like to not have to work so hard for money? I didn't really even want to explore that for a long time. And I think that's why, that acceptance. So that's been my money block, probably the biggest one over my lifetime.   Brea: Oh, there's so much there. There's so much there. I relate with that so much. Also from the Midwest. Hey, Kansas City. Hey. Also from a hardworking family. I'm the oldest of eight kids. Everybody that listens to the podcast knows that I have an enormous Catholic family. My dad worked and my mom stayed home. So one income for all of those mouths and five boys, four of them were teenagers at the same time. So, I mean, I'm painting the picture, right? Okay. I mean, I don't remember a time when we felt that we didn't have enough, right? But I knew that we didn't have a lot, you know, and I knew that we had to be careful. And my mom is amazing. at what she was able to do with so little. I've learned so many hacks from her as far as how to save and how to ration and how to just like get the most out of everything. And also that kind of messes with your psyche a little bit, you know, when now as an adult, I really want to have this abundance mindset. And I can tell sometimes that that scarcity mindset that I grew up with and just because money was scarce, you know, still like creeps in as an adult. So it's interesting. Yeah.   Lisa: How do you see it creep into things you say in your business, ways you act in your business? How do you see it really showing up? Things you say?   Brea: Well, you know, the thing that's coming to mind is actually before I started my business, when I was a missionary for four years, I fundraised my entire income. And that was so crazy, going to people and asking them to give me their paycheck, basically, right? A part of their paycheck to pay me to do my work. Such a, such a strange, thing. And I remember it bothered me so much, hello communication, where words really matter, when people would say, oh, we just can't, or we don't have it, we don't have the money. And I just remember thinking, yes, you do. Everyone does. You just are choosing to spend it somewhere else, you know, and not in a not in a judgment way. Like, sorry

    26 min
  6. Being a Good Boss to Yourself as an Entrepreneur

    3 AUG

    Being a Good Boss to Yourself as an Entrepreneur

    As entrepreneurs, we often find ourselves in tShohe dual role of both boss and employee, and it can be challenging to navigate that dynamic. In our last episode, Lisa & I talked about being a bad boss to ourselves, so this time we're flipping the script. We start by remembering how, as our own boss, we have the unique opportunity to create our ideal work environment and set our own priorities. So, how do we use that to our advantage? How can we be a good boss to ourselves? Whether you're just starting out or looking to refine your approach, this episode is packed with insights to help you set yourself up for success by becoming the best boss you can be! 🌟 Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways Prioritize Your Life Values: One of the most empowering aspects of being your own boss is the ability to set your own priorities and values. Unlike traditional employment, where your contributions and responsibilities are often dictated by someone else, as an entrepreneur, you have the freedom to define what success looks like for you. Make the time to reflect on your life priorities. Then, align your business goals accordingly. This clarity will not only guide your decisions, but also help you stay motivated and fulfilled. Honor Your Natural Rhythms: Recognize when you're at your best, and structure your work around those times. Whether that means scheduling meetings at times that suit your energy levels or allowing yourself breaks when needed (afternoon siesta, anyone?), being attuned to your own needs can lead to greater productivity and satisfaction. Remember, you have the flexibility to create a work environment that truly supports you! Celebrate Your Wins: It's easy to get caught up in the hustle and forget to acknowledge your achievements, big or small. But a good boss always recognizes effort, praises progress, and celebrates achievement. This boosts your morale and reinforces a positive mindset, making the entrepreneurial journey more enjoyable. So, give yourself a high five or a proverbial pat on the back. You deserve it! Set Clear Expectations: This is crucial. A good boss is kind, and clarity is kindness. Knowing what success looks like on a daily, weekly, and monthly basis helps you stay focused and motivated so you get the results you're after. Practice Kind Self-Talk: The way you communicate with yourself matters. Approach your self-talk with curiosity and kindness, just as you would with a team member, to foster a supportive and encouraging environment for your growth. Would you talk to a friend or teammate the way you talk to yourself? If not, it's time to make a change.   Take Action ●      Define Your Life Priorities: Set aside some time to identify and prioritize what matters most to you in your life and business. Reflect on how these priorities can shape your entrepreneurial journey. ●      Set Clear Expectations: Establish a ritual to clarify expectations for yourself on a daily basis. What does success look like for you? How will you get there? What do you need to be successful? ●      Honor Your Natural Rhythms: Pay attention to your body's rhythms, including sleep cycles and energy levels. Track your rhythms to identify when you're most energized and productive. Schedule your work and meetings accordingly. ●      Practice Positive Self-Talk: Be mindful of the conversations you have with yourself. Replace self-criticism with curiosity and kindness, treating yourself as you would a valued team member. Write affirmations for yourself. Speak them out, proud, loud, and often. ●      Celebrate Your Wins: How will you make it a habit to acknowledge and celebrate your achievements, no matter how small? Daily, weekly, monthly, quarterly, yearly. Recognize the effort you put in and take time to appreciate your progress. 🎧 Listen to the full episode, then let us know your thoughts! How do you practice being a good boss to yourself? Share your experiences in the comments below! #LeadThroughStrengths #Entrepreneurship #SelfLeadership #Podcast #CelebrateWins   Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa. Brea: I'm Brea. Lisa: And today we're talking about a thing that Brea was so born ready to do. Tell them, Brea. Brea: I am born to be a good boss to myself. Lisa: I think you are. You're way better. Brea: I wish I was. It was just a big fat lie and it didn't feel good coming out. Lisa: The lie detectors in the room can be like, nope, I could tell she was forcing that excitement. Brea: Oh, I want to be a good boss to myself. I'm trying to be a good boss to myself. It's hard. It's hard, which is why we're talking about this today. It's hard. Lisa: Yes. So in past episodes, we've covered being a bad boss to yourself. So today we'll cover being a good boss to yourself and what some things are we've experimented with in terms of strategy and just the successes. Like you look back over the time in business and you see, oh, well, here are some things that worked. So I'm happy to share a few things that have worked for me. There are a few ways I've been a good boss to myself. There are many ways I've been a bad boss to myself. But today's focus will be all about the good. Brea: Yeah. You know, after our last episode on being a bad boss to yourself, I was just like, I can't leave this here. We have this amazing opportunity as entrepreneurs to do it the way that we want to do it. you know, let's dream a little bit about if we had the best boss ever, who would we love to work for? What would that life look like for us? And can we be that for ourselves? Lisa: Yes. And you know, being the good boss to yourself, you just built one of the items in right in that statement. And this is an area where I think it's distinct from being an employee is you get to decide who are you going to be to yourself? What are you going to create for a company? What's your life going to be like? What are the roles going to be like? everything about it, you get to make it up. And it is a distinct difference in what life can be like as an entrepreneur. And you just have to grant yourself that permission. And I love how you said that, because you basically, you just gave item number one, how to be well, there you go. Brea: You know, if I was born to do something, it's to get things rolling. Lisa: Let's go. And to dream, you know, you're always the dreamer. So there you go. Dream up what you want your life to be like. Brea: Yes, you know, I love helping people find clarity. And so that's something that I really try to do for myself is I need clear expectations. So to me, those are two separate things, like having a vision, knowing where we're going and having clear expectations. They both obviously can go together and clear expectations are like every day, every hour, every minute, you know, however minute you want to get. making sure that there's clarity so you know what does success look like and have you got there. Lisa: Yeah, totally. I think that is one of the key items for me. If I were to say, what am I doing when I'm being a good boss to myself, it would be when I'm putting my life priorities first. And that is an area that's really different from when I was an employee, because there's really a value exchange going on when you're an employee, where they're paying you to add some value to the organization. And they're specifying what that value is much of the time. Whereas when you are being a good boss to yourself, you can say, what are my life priorities? Now, sometimes like early in the business, absolutely. My life priorities were getting this thing off the ground, building revenue. And it was like a real revenue priority. But some years it's creativity. Some years it's some dream I have. Some years it's a lifestyle thing, which is more like current state. And I think that's a really cool thing we can do. It's a way we can be a good boss to ourselves that is just really unlike any other opportunity. It's such a cool thing about owning your own business. Brea: It really is. Yes. Prioritizing, having that choice, and not just priorities, but really setting your own values. Like you said, your life values. How does that affect your business values? How do you bring your life values, personal values to your business in a really intentional way. I think that's such a fun experiment, especially as you're just beginning to kind of create, what does this business look like? That's pretty fun. Yeah. Lisa: Yeah. So as you were talking about honoring values, I was thinking of another one that's kind of like honoring your own body rhythms, honoring your sleep cycles, honoring some of these things that you can do. Now I feel like I'm just selling being an entrepreneur. This is you being a good boss to yourself. And it's also you being able to do things you might not be able to do when you're in the constraints of a company's working hours or teams and the time zones they might have around the world. But wow, to be able to say, hey, I'm a person who starts meetings at 11 o'clock in the afternoon. That would be something you can't usually walk into an employment situation and say

    25 min
  7. Are You A Bad Boss to Yourself?

    20 JUL

    Are You A Bad Boss to Yourself?

    In today's episode, we dive into the juicy topic of being a "bad boss" to ourselves as entrepreneurs. Isn't it funny how some of the very behaviors that made us decide to stop working for a bad boss, are often some of the same behaviors we do to ourselves. Things like overworking, neglecting self-care, not setting boundaries, working unreasonable hours, and more. Together, we explore how these bad boss behaviors can lead to burnout and resentment, So, if you're ready to stop being a bad boss to yourself and start thriving in your entrepreneurial journey, this episode is packed with insights and encouragement just for you! 🌟 Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways Here are three key takeaways from our conversation: The Importance of Boundaries One of the biggest traps we fall into as entrepreneurs is the lack of boundaries. Whether it's working unreasonable hours or failing to take time off, we often push ourselves to the limit. In the episode, we discuss how setting clear boundaries (like blocking off time for personal commitments or vacations) can actually enhance our productivity and well-being. Remember, it's not just about working hard, it's about working smart and honoring your own needs. Understanding Your Value Many of us struggle with pricing our services appropriately, often undercharging out of fear that clients won't pay for what we offer. We emphasize the importance of recognizing your worth and understanding the market value of your skills. By doing your research and setting fair prices, you not only protect your profits but also prevent burnout and resentment. Don't be afraid to charge what you're worth! The Power of Community Navigating the entrepreneurial landscape can be daunting, but you don't have to do it alone. We highlight the significance of surrounding yourself with a supportive community. Whether it's through mentorship, networking, or joining groups like Tools for Coaches, having a network can provide you with insights, accountability, and encouragement. Sharing experiences and learning from others can help you avoid common pitfalls and thrive in your business. Take Action Set Boundaries for Work Hours: Establish clear boundaries around your work hours to prevent burnout. Consider blocking off specific times for work, personal activities, and rest to maintain a healthy work-life balance. Implement a PTO Policy: Schedule regular time off by blocking out vacation weeks in advance. Aim for at least one week per quarter to ensure you take breaks and recharge, even if you don't have immediate plans. Time Block for Tasks: Create a structured schedule by time blocking for different types of work (e.g., emails, client calls, instructional design). This will help you manage your time effectively and ensure you allocate enough time for all necessary tasks. Evaluate Pricing Strategies: Reflect on your pricing model to ensure it reflects the value of your services. Research market rates and consider charging more for customized offerings to avoid burnout and resentment. Seek Community and Mentorship: Surround yourself with a supportive community or mentors who can provide guidance and share their experiences. Engage in discussions about challenges and solutions to avoid common pitfalls in entrepreneurship. 🎧If you're ready to stop being a bad boss to yourself and start building a business that aligns with your values and goals, tune in to this episode! Let's embrace the journey together and create a fulfilling entrepreneurial experience. 💬We'd love to hear your thoughts! How do you ensure you're being a good boss to yourself? Share your experiences in the comments below! #Entrepreneurship #Podcast #Leadership #Boundaries #Community #ValueYourself   Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: Hi, I'm Lisa.   Brea: I'm Brea   Lisa: And today, oh, this song is on my mind. Do you remember that song? Where it says buh buh buh buh buh buh buh buh buh buh buh buh buh buh buh. Yeah.   Brea: Yes, of course I do. And you did that so well. Do it again.   Lisa: Well, that was me for a lot of years of my coaching, training, speaking business being a bad to the bone, a bad boss to yourself. I am so guilty or was so guilty.   Brea: A bad boss to yourself. Yes. Okay. This is juicy. You know, I love a juicy topic. This is a juicy one.   Lisa: Yeah. Well, let's talk about what brings us into wanting to be entrepreneurs and then how, well, for me, I know I have the stories to tell and the lessons to tell about the things that were turning it into bad boss. So if I start off and say, I didn't have bad bosses in corporate. I had great bosses, great leaders. I had a really good experience. So I didn't have the reference point of saying, I don't want to be this terrible person. And so that's why I'm leaving. I wasn't running from that. I was running toward this dream. Oh, now I've got a Tom Petty song in my head. Running down a dream. OK, no, let's stop. I've got too many songs.   Brea: Chili's, baby, baby, baby back ribs. That's what I have in my head. Now you've got to turn it into bad, bad, bad boss.   Lisa: That's so fun. Anyway, yeah, I was totally running down that dream. It was like freedom. I would see other people doing it and I would think, this is so cool. I could take the work that I'm paying vendors to do. I just saw this vision, like if I could be that vendor, I could have this amazing life doing exactly the work that I love. It will be so inspirational and soul-filling because the work is really cool. I'll have total freedom and flexibility with my time. I can work fewer hours. I think it's going to just be so amazing. So I really set up this dream life vision and then quickly out of fear, now that I have a rear view mirror, I worked myself into not that dream because I was so unreasonable as a boss to myself. So I was a total bad boss to myself. What about you? What attracted you to do your own thing?   Brea: Yeah. A huge part of my story was, I'm not going to say I had bad bosses, but I am going to say There are a lot of people who are elevated into leadership positions because they were really great at their job. at the lower level, you know, for example, maybe they were just a killer salesman. And now all of a sudden, they're a manager of people. And that's not even the same job. And I think we've actually talked about that on the podcast before, and how just bogus that is that we're expecting, you know, great leaders to emerge from people who were showing excellence in something else. And so I have worked for and with people who were not given any training or any support to be a leader and didn't know how to handle me. And I'm a lot. And I think maybe those who are listening with a lot of strong, influencing themes like me, I'm not the cookie cutter, let's do it like it's always been done. Just close your mouth and do the work. I can't work like that. I bring new ideas and question everything. And leaders didn't know what to do with that. And so I really did get into this business, especially strengths to help be a solution, to help leaders learn how to lead the people they have. instead of just trying to put everybody into the same little mold. So a different starting place, but yeah, great conversation. I'm excited to dive in. Okay, nice.   Lisa: And you made me think that our thread is so tied together in that it's like when people get promoted into their incompetence. When I left and went out on my own and didn't know how to be an entrepreneur, I had business acumen. I was promoted into incompetence as far as being able to manage myself and my time and create, run, grow a business. I didn't really get all of it so I had some areas of high incompetence and that's why I was a bad boss to myself.   Brea: Yeah, and maybe this is where we start is, you know, there are very, very few people out there who can do all the things with excellence. We've talked about that a little bit in our BP10 episode, you know, how there are certain talents and certain skills that every business owner needs, and no one person has them all.   Lisa: Yeah, well, let me give a real-life tale of being a bad boss to myself under one category, which would be just unreasonable work hours. And one version of that is I had this business strategy. I worked to work with Fortune 500 talent development teams, leadership development teams. That was all great. Got that. So then, I have clients who have people all over the world, and they want to do sessions and workshops, usually virtual, because that was my specialty, and they would want to break up a session, and we would do them basically on the same day, and here's how it would work. I would have a 9 a.m. session, and that would be with Americas and EMEA, so if you're not from corporate or a place where they do these abbreviations, EMEA is Europe, Middle East, Africa, And then I would do a 9 p.m. session with India, APJ, APJ is Asia Pacific, Japan. So I would be up, prepared, showered, ready to go, sound check, so pretty early days, starting with the 9 a.m. Then I would deliver at 9 p.m., depending on time changes, sometimes it was 10 o

    29 min
  8. 20 Ways to Find Coaching Clients

    6 JUL

    20 Ways to Find Coaching Clients

    In today's episode, we dive deep into a topic that many coaches struggle with: finding clients. If prospecting makes you want to run and hide…don't worry. We've got you! Listen in as we share some strategies that have worked for us, so you can make them work for you. Plus, we sprinkle in some creative ideas on how to make yourself visible and approachable in everyday situations. You know, just because we're fun like that. If you're ready to transform your prospecting game, and maybe even have a little fun along the way, this episode is just for you! 🌟 Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She's ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you're looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways ●      Throw Away the Rule Book 📚 Contrary to what all the marketing gurus out there will tell you, there is no one-size-fits-all approach! Instead, focus on leveraging your unique strengths. Whether it's through storytelling, networking, or email marketing, find what resonates with you and use it to connect with potential clients. Remember, authenticity is key! ●      Know how to answer the question, "What do you do?" When someone asks, they're standing at the front door of your business. If you don't have a compelling answer, they will turn around and leave. Tailor your response to spark their interest, and they'll likely ask to come inside. ●      Referrals are the lifeblood of your business. Move beyond the awkward, "It was nice working with you. If you ever know anyone else who might be interested, please send them my way." Instead, request referrals with confidence, intention, and gratitude. Build intentional relationships to create a network of mutual referrals that benefits everyone involved. ●      Visibility is Vital 👀 If going out to find clients feels intimidating, get them to come to you instead! Find creative ways to make yourself visible and approachable in everyday situations, like bringing a relevant book to a coffee shop or wearing a name tag while working at a co-working space. These small actions can invite conversations and opportunities. ●      Follow Up with Existing Clients: Don't overlook your current and past clients. Regularly check in with them and ask for referrals or feedback, as they are often the best source for new business opportunities.   Take Action ●      Identify and utilize your unique strengths in your prospecting efforts. Focus on what feels authentic to you rather than blindly following conventional methods. Authenticity wins every time! ●      Craft Your One-Liner: Develop a compelling answer to the question, "What do you do?" that resonates with your target audience. Ask Brea to share her simple 3-sentence framework that works every time. ●      Leverage Referral Partners 🤝Make a list of other professionals who serve your target audience in different ways. Invite them to be an intentional referral partner for you (and you for them!). By collaborating with these partners, you can create a network that mutually benefits everyone involved. ●      Utilize Email Marketing: Start or enhance your email marketing strategy to gather and nurture leads. Create valuable content that keeps your audience engaged and positions you as a go-to resource in your field. ●      Engage Current Clients for Referrals and Continuing Business: Regularly ask your existing clients for referrals by directly inquiring, "Who do you know that might benefit from my services?" Use feedback forms to gauge interest in additional services or coaching opportunities. Here are 20 Things to Try, as a Numbered List 1.     Be ready with a clear answer when someone asks, "What do you do?" 2.     Create a network of referral partners in adjacent businesses. 3.     Co-host an event to share audiences with another service provider. 4.     Participate in adjacent groups, like trade associations (your audience), and be of service. 5.     Be a toll booth in a customer's existing flow. This is a way to get inbound leads because you are contributing in spaces where they are hanging out. 6.     Create a nurture sequence in your email system. Keep in touch over the long term, and they will likely hit reply to offer gigs. 7.     Use your strengths to decide which prospecting channel will feel most natural to you. 8.     Bring "the book" to your coffee shop or hangout space (one you wrote, or one that is easy for them to comment on). Leave it on the table and use it as a conversation generator. 9.     Wear a fun name tag to be extra approachable. 10.  Host a podcast and sponsor yourself. 11.  Write about a single topic all over the place – blog, guest author, a book, social – get known for a specific thing so people come to you. 12.  Use email marketing. Unlike social media, where a small % of your followers see your content, with email marketing, you reach 100% of your list with no gatekeepers. 13.  Run ads. Nail your messaging first so that you're not bleeding out cash. 14.  Expand business with an existing customer by building in a Yes/No checkbox on the feedback form to ask if they're interested in following up with coaching. 15.  Expand business with an existing customer by booking a "Keep Momentum" call after your event. Give them DIY ideas, and also offer ongoing services. 16.  Be findable when someone searches for answers to the problem you solve, which means having at least a few pieces of clear content. This could be working on Search Engine Optimization to be found in online searches. It could also be on podcasts or YouTube, which also get used like a search engine. 17.  Pick one primary marketing channel and go all in. 18.  Directly ask for referrals. Using questions like "who else might need work like this on their team?" is a great way to get intros right after a client engagement. 19.  Plug into a community of your target market. Contribute genuinely, and the relationships will naturally create business and referrals. 20.  Use video. Trust is more important than ever. Being visible on video can help people know more quickly that they want your service. 🎧 If you're a coach looking to grow your client base, this episode is packed with actionable insights and creative ideas. Tune in now and let us know your thoughts! #Coaching #ClientAcquisition #Podcast #Networking #ReferralPartners #Visibility #StrengthsBasedApproach Let's Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today we are talking about, y'all, Brea is in love. Did you ever think we would have a show about Brea being in love? What are you in love with, Brea?   Brea: I love prospecting.   Lisa: They didn't see it coming.   Brea: I know. I was trying to think of something funny that was unexpected, but I wasn't expecting to do that. And then I just was like, I just love it. I love it so much. Helping people find clients, finding my own clients, reaching out and helping people, giving them a solution. Finding people, I just, I love it. I love it so much.   Lisa: You hear her excitement. She's in love with prospecting. How fun is that? So yeah, today we're going to talk about 10 ways to find clients as a coach. Hey, awesome. Let's go. Well, you're enamored. You're in love. So we're going to start with you. Give us a way to find clients as a coach.   Brea: Well, I think the first thing to do is to throw away the rule book. whatever the people have told you that you should be doing, or you have to do this if you're gonna find clients as a coach. No, there is no right way. We know from our strengths work that the only right way is to use your strengths. So do that. If you want to use social media and funnels and aggressive marketing campaigns and all the things that they say, whoever they are, say that you should do that, that's fine. And also use your strengths. So for me, communication, number one, telling the story, right? Sharing testimonials, telling the transformation, not in a salesy way, but just in a like, I love my job kind of way. You know, when you meet someone on the street, when you're sitting in the salon chair, when someone says, Hey, what do you do? Don't give them the wah, wah, wah. This is what I do. Tell them the story, right, if you lead with communication. So, woo, you know, look for opportunities to approach new people or sign up for networking events or figure out ways to use your strengths. to interact and engage with people.   Lisa: Yes. One of mine was pretty similar, so I'll just jump on to kind of piggyback that. And the way that I thought of it was, have an answer that you love to the question, what do you do? Because that question comes up in life so often. So I always think about the person I'm talking to. So if I'm in a room full of software engineers and my answer is, I help burned out software engineers love their work again, like I'm being really specific to that person where they're like, oh, I'm burned out. So whether in the story, I just love your perspective because you're pulling people in like, oh my gosh, I know someone who needs you.   Brea: So that's right. That's right. Yeah, and you

    27 min
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About

Lisa Cummings and Brea Roper help you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, one host, is a Gallup Certified Strengths Performance Coach, so she brings you a wealth of corporate wisdom, combined with Gallup research. She's also certified by the Life Coach School and has an MBA, so she brings a good combo of business and coaching. Brea Roper, your other host, is also a Gallup Certified Strengths Coach. She is incredible at helping you cast a vision for your future - using your natural talents. She's especially talented at leading personal retreats in Kansas City, MO (and she will travel). Many episodes are educational Q&A from our corporate clients. They're usually questions we get in our StrengthsFinder corporate workshops. Over 34 Million people have taken the CliftonStrengths assessment. With this show, you'll learn how to find your strengths and put them to work. If you manage a team, you'll hear ideas for leading your so your colleagues can come to work feeling more energized and engaged. We publish by season. Season 1: Career Q&A Season 2: Strengths Interviews Season 3: StrengthsFinder Q&A (also known as CliftonStrengths assessment) Season 4: Team Building 12 Week Strengths Challenge Season 5: One StrengthsFinder Talent Theme Per Week: Career Branding Adjectives for your personal brand, red flag situations for that talent theme, and action items to put that talent to use Season 6: Nine Core Concepts of Strengths Season 7: Facilitator Interviews (because, who needs Lisa only - we have lots of other great StrengthsFinder trainers for you) Season 8: CliftonStrengths Customer Q&A Season 9: The Foundations of Strengths and Mindset Season 10: Coach the Coach - Brea and Lisa help you build your independent coaching practice, or implement strengths into your work culture There's a lot of confusion about the name of the assessment because it is difficult to spell (or put the singular/plural in the right spot), and it has changed names. All of these are the same survey tool: StrengthsFinder 2.0, StrengthsFinders, StrengthFinders, StrengthFinder, StrengthsFinder, Clifton Strengths, CliftonStrengths, Clifton StrengthsFinder. Despite the difficulty with the word, the content all points to Strengths Based Development and leadership using StrengthsFinder with your team. In addition: here are some hot topic areas covered by audience questions so far: Getting promoted; discovering your strengths; differentiating yourself; coaching and feedback; marketing, branding, and promoting yourself; getting unstuck; developing your direct reports; noticing what works on your team; connecting and networking; personal leadership; politics and perceptions at the office; getting viewed as an A player; building trust and influence at work or in your industry; being a people-leader that you want to be, even when you're short on time; how to get your creative mojo back; understanding how your EQ (emotional intelligence) is more important than your IQ at work; stuff you didn't learn in business school that's hurting your career; getting unstuck and un-trapped; being a better leader; solving problems; getting past confusion; aligning your mind, body, and purpose in life; managing major life transitions; and taking a minute to reflect on what you really want in life

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