Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender eCommerce MasterPlan

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. 
Hit PLAY to hear: 
Emily’s exciting eCommerce journey Why brands should leverage customer feedback in their marketing strategy What the critical role of community is in long-term growth How to gain organic growth through owned channels Ambassador programs and how to implement them Community engagement as an important business component 
 Key timestamps to dive straight in: 
[04:25] How Emily ended up doing community marketing. 
[08:02] Unlocking sustainable organic growth without paid media. 
[10:51] Centering customer in decisions, creating two-way dialogue. 
[13:59] Investing in ambassador program takes time, dedication. 
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. 
[20:11] Find out how your customers are being motivated. 
[22:46] Incorporate community into business strategy for success. 
[23:54] Listen to Emily’s Top Tips! 
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