76 episodes

Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

Social Selling Made Simple Marki Lemons

    • Business

Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 5

    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 5

    Once we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them. 
     
    We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be content that comes directly from us. If we build a social media strategy based on reposting other people’s content, we miss out on the opportunity to become an authority in our markets. 
     
    In order to achieve our social business goals, we need to be consistent about our content, and it doesn’t have to take a lot of time or cost us a lot of money.  
     
    What tools can we leverage to create great branded content? In this episode, I share how to use free tools to create powerful and engaging content. 
     
    Three Things You’ll Learn In This Episode 
     
    - Don’t repost what other people post, create your own content to establish your own voice, your own brand and your own authority. 
     
    - Use a social calendar to see the different themes, topics and social media celebrations you can post about. Find a way to make those events match up to your brand and resonate with your audience.
     
    - Many people worry about third-party social media posting tools reducing their engagement. Inconsistent posting reduces our engagement more significantly than not posting natively.
     
    Resources Mentioned 
    https://wave.video/calendar
    https://www.pexels.com/
    https://www.canva.com/colors/color-palette-generator/
    https://www.remove.bg/
    https://ifttt.com/
    https://www.stickermule.com/trace
    https://later.com/
    https://hootsuite.com/plans/free

    • 54 min
    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 4

    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 4

    One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans. 
     
    Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect on a person-to-person level. 
     
    If we want people to know, like, trust and refer us, we need to have a mindset of giving and a system for reaching out that makes them feel valued.
     
    What are some unique ways we can nurture deeper relationships with our databases? Today, we’re going to talk about powerful ways to connect with people, and how they make us memorable and referrable. 
     
    Three Things You’ll Learn In This Episode 
     
    - Top producers and successful real estate professionals are sending out personalized gifts and tokens of appreciation to the people in their databases. We have to mirror this in our own database marketing. 
     
    - Social media gives us a window into what people like and care about, and ideas for personalized gifts we can send them. 
     
    - If we don’t effectively market ourselves, we won’t stand out, create fans, get referrals, and ultimately, we won’t earn what we want.
     
    Resources Mentioned 
     
    https://stickerapp.com/ - For custom stickers and labels 
     
    Giftology: The Art and Science of Using Gifts to Cut Through the Noise by John Ruhlin

    • 41 min
    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 3

    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 3

    An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a mistake I see many agents making. If we don’t commit to doing things differently, we won’t be able to reach our Business Social Goals. 
     
    On Day 1 and Day 2, we talked about leveraging our unique selling point and finding our niche and target audience. If we want to attract more business, we need to actively work on prospecting based on these pillars. 
     
    How do we create a social media strategy that reflects the unique facets of our target audience? How do we determine the right market to go after? 
     
    Join me on Day 3 of our Journal Series as we talk about creating content that will connect and resonate with our target audience. 

    Three Things You’ll Learn In This Episode 
     
    Before you go after a new price point or new market, determine the barrier of entry in that area. We need to know the reasons someone in that community wouldn’t be willing to do business with us.  
     
    If a real estate market or community already has an agent who is well-known, deeply-ingrained and dominates it, it’s going to be hard for us to get into it no matter how good our marketing is. 
     
    My target market is single mothers on the South Side of Chicago. Because I’ve been in their shoes, I understand their pain points, the challenges they face, and the kind of content that will solve their problems.

    • 32 min
    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 2

    The Social Selling Journal: A 66 Day Guide to Creating The Habits to Achieve Your Business Social Goals - Day 2

    Finding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our morning routines and schedules. We have to develop the habit of living by our calendars, and a set of non-negotiable actions we’re committed to daily. 
     
    A solid morning routine sets us up for a productive day, and sets in motion the activities that align with our goals for higher income and a better business. Time is the most limited commodity we have, and how we use it determines our success. 
     
    What are the habits and actions that will make you an unstoppable real estate professional? How do we set up a morning routine that aligns with our goals? Join me to learn about this and the steps to take to still achieve your business goals. 
     
    Three Things You’ll Learn In This Episode 
     
    - Our morning routine doesn’t start when we wake up. It is set before we go to sleep the night before - we need to be clear about what we need to do in the morning and throughout the day.  
     
    - We need to have a solid system built around our lead generation and scripts. The things we do and say regularly need to be written down and systematized so they can become habits. 
     
    - There’s no set rule for the time we need to wake up, but we do need to get enough sleep and have enough time to facilitate an effective morning routine and daily schedule. 
     
    Resource Mentioned
    RETI’s CRM Generator - find out the best CRM Vendors for Your Real Estate business.

    • 36 min
    The Social Selling Journal: A 66 Day Guide to Creating the Habits to Achieve Your Business Social Goals - Day 1

    The Social Selling Journal: A 66 Day Guide to Creating the Habits to Achieve Your Business Social Goals - Day 1

    At the beginning of 2020, many of us had big goals set out for the year ahead, but those were all shattered by the pandemic. We were quickly faced with two choices - either give up on our goals, or pivot what we do so that we can stay in business. 
     
    If we set the right intentions and nurture productive habits, 2020 can still be a year of growth. The Social Selling Journal is all about being social every day, both online and offline, to stay number one in your customer’s mind. It is a reboot of your entire business, and we’re going to work through changing our lives in 66 days together. 
     
    What are the fundamental foundations we need to have to implement this strategy? What are some of the things I’ve implemented in my own life and business? Join me to learn about this and how you can still achieve your goals this year.
     
    Three Things You’ll Learn In This Episode 
     
    - It takes 66 days to create a new habit. If we make the necessary business social connections daily for 66 consecutive days, we’ll come out of it with the drive to elevate our businesses to the next level.
     
    - When you’re setting your business goals, you have to understand your target audience. You don’t need to know everything, you just need to master your niche. 
     
    - Many real estate professionals don’t know or understand their numbers even though this entire industry is built around them. This holds them back and restricts their growth potential.

    • 43 min
    How to Strategically Leverage Virtual Meetings to Add Value & Engagement w/Tamara Burkett

    How to Strategically Leverage Virtual Meetings to Add Value & Engagement w/Tamara Burkett

    2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don’t know how to move what we do in person into the virtual world. For others, this was an opportunity to pivot, get creative and embrace the opportunities that working virtually has to offer. 
     
    One huge point of friction is the world of virtual meetings and events. When people can no longer be in the same room, can we maintain the same level of energy and engagement? 
     
    In order to get the most out of virtual and meetings events, we have to stop seeing this as a problem but rather as an opportunity, and to make our meetings dynamic and engaging. Online meetings don’t have to be boring and draining, they can be a great way to enhance our businesses. 
     
    What are some ways we can leverage Zoom tools to make our meetings and virtual events more interesting? How can we get more people into our CRM using virtual meetings? In this episode, I’m joined by virtual meeting and CRM expert, Tamara Burkett. We discuss how we can add value and boost engagement in the online space.

    Three Things You’ll Learn In This Episode 
     
    - How to think beyond a Zoom call and make it an experience
    When our attendees register for the event, we can use an email nurture system to get them excited about it. We can send virtual swag bags, use customized virtual backgrounds, along with polls, music and breakaway rooms to get people engaged and allow them to connect with each other. 
     
    - How to increase virtual engagement by removing friction 
    If we want to make our virtual meetings and events flow better for attendees, we have to reduce the friction points that people experience. We can do this by minimizing or eliminating data entry on their end, and making it easy for them to access the event. 
     
    - The non-negotiable features our CRMs need to have 
    When choosing a CRM, the most important features we need to look for is integration with other systems so that we can centralize the information while getting a full picture of our businesses. It’s also helpful to organize the information through tags so that we can segment our contacts and tailor our nurture sequence to each group.
     
    Guest Bio- 
     
    Tamara Burkett is a CRM consultant, virtual meeting facilitator and speaker, who fully believes in the power of personal connection to motivate, inspire, and educate. She helps companies squeeze every penny of profitability and service out of their current CRM. Her services include CRM selection, customization, CRM strategy, training, coaching, virtual training and logistics & social selling training. 
     
    For more information, visit https://www.tamaraburkett.com or go to https://www.linkedin.com/in/tamaraburkett1.

    • 35 min

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