Sounds Profitable Sounds Profitable Network
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- Technology
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Addressing Spotify, Aging Out Demographics, & More
Here's what you need to know for this week in the business of podcasting: addressing Spotify's place in podcasting, aging out age demographics, and lessons from the podcasting scene in MENA.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
Of Mice and Megaphone
This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.
Written by Bryan BarlettaEdited by Tom WebsterAudio edited by Gavin GaddisHosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. -
Industry Leaders in London, Licensing in Podcasting, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising.
Find links to every article mentioned and the full writeup here on Sounds Profitable. -
Spotify Podcast Trends, Business Podcast Audience Analysis, & More
Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comeback in programmatic, and the Hasbro/Audible deal has produced a Peppa Pig podcast.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
Politics in Podcast Ads, Spotify Removes Ad Floor, & More
Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences.
Find links to every article mentioned and the full write-up on Sounds Profitable. -
1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More
Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.