99 episodes

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

The Digital Marketing Podcast Ciaran Rogers and Daniel Rowles

    • Marketing

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

    The Strategy Is Your Words Interview

    The Strategy Is Your Words Interview

    Marketing Strategist, Mark Pollard, shares his own refreshingly different approach to marketing strategy. Learn how he simplifies complex strategies to get at their core bones quickly. Learn how to get to the heart of an issue quickly by using your words as guidance rather than reading lengthy reports or consulting other marketers in an endless round of multi-layered strategy meetings.
    Want to approach your strategy better? All this and more on this week's Digital Marketing Podcast.

    • 31 min
    Marketing Consent Optimisation

    Marketing Consent Optimisation

    Ciaran speaks to Usercentrics, who help companies achieve data permission and compliance that's in harmony with your marketing strategy. Learn how they are changing the way we think about permissions and ensure that everyone is compliant with GDPR and other privacy regulations.

    • 23 min
    The Core Web Vitals Interview

    The Core Web Vitals Interview

    Ciaran talk's to Jon Henshaw about 'Core Web Vitals,' Google's favourite new way to measure website performance and user experience. Come May 2021 these metrics will soon influence Google's search algorithm. Learn what Core Web vitals are, why they matter, and how you can measure up your own website to see how it performs using Google's Lighthouse audit tool. 

    Visit targetinternet.com/podcast for show notes, links and free resources

    • 30 min
    Accelerate your projects with Triple R

    Accelerate your projects with Triple R

    Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts about their latest big idea, “The Triple R Technique” and walks us through how to use it.

    ‘You can progress much faster if you increase the rate at which you explore avenues and abandon the dead ends.’  Karl shares a simple but incredibly powerful process to do precisely that.

    Visit https://www.targetinternet.com/podcast for useful links & free resources related to this episode.

    • 32 min
    Optimize Your PPC Campaigns for 2021

    Optimize Your PPC Campaigns for 2021

    Adzooma share ways to improve your PPC performance. Get some non AI inspiration to power your PPC campaigns on multiple platforms in 2021. as you will learn, you don’t have to use Adzooma's AI to optimise PPC in 2021 but it can help!
    ( See www.targetinternet.com/podcast for show notes)

    • 28 min
    Email Marketing Predictions for 2021

    Email Marketing Predictions for 2021

    Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey's predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email.   Also, Philip shares with us an email fantasy he has around pay-to-subscribe emails from brands. Could that become a thing? Stranger things have happened, and it is an interesting idea. If the content is strong enough, then why not? Useful Links Enchant Agency Amp for Email Mark Robbins Runderwear Mark Pollard-The Four Points The Morning Brew

    • 12 min

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