Instagram can be challenging to figure out. What is the Instagram algorithm and how does it work? How do you gain more followers? What are Stories and how can you use them in your strategy? Subscribe to hear interviews with experts, and listen as I give ideas to people just starting out on the platform.
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Episode #50 – Influencers and User Generated Content with Nikki Canning of Later
Nikki Canning is the Editorial Manager at Later — the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Her experience in digital media has taken her to London, Sydney, and Dublin, and she’s helped dozens of brands build their content and social strategy. When Nikki’s not working on blog content for Later, you’ll find her outdoors with her dog, Arlie, or listening to the latest true crime podcast.
I first met Nikki when I started writing for Later – I wrote a blog post about captions in Instagram Stories, which had been a goal of mine for a long time.
In this episode, we talk about some strategies for having others creating content for you – typically referred to as User Generated Content – and working with smaller influencers for maximum impact.
Since we recorded the podcast, Later has announced a new date for LaterCon — join Nikki and team Later on Sept 29th for a day-long virtual event all about social strategy. Get your free ticket here!
You can find Nikki at:
Episode #49 – Instagram Q&A at the Social Media Strategies Summit
This week on the show, I share a Q&A I did at the Social Media Strategies Summit a few months back, where I shared secrets about how the Instagram algorithm works and how to take advantage of it.
If you enjoy this podcast, I would really appreciate a review on Apple Music so other people can find the show!
If you’d like to be on the podcast, please send me a message on Instagram (or Twitter!) @danielhillmedia and we’ll work out all the details.
Enjoy the episode!
Episode #48 – What To Do Before Going Viral with Sara Alter from Moment Consulting
Sara Alter is a veteran entrepreneur, business coach, certified life coach, and the Founder of MOMENT Consulting.
With a background in marketing, branding and PR, Sara leverages 20 years of entrepreneurial experience to help her clients build unique, sustainable, buzz-worthy brands.
Sara has been featured in Entrepreneur Magazine, Thrive Global, Authority Magazine, CEO MOM Magazine and in Conde Nast Fingerprints as their pick for creative innovator.
You can find Sara online at:
Article: Consulting Tips for Your Business
Episode #47 – Boosting Engagement with Stories and Stickers with Lisi Metzger from LStudioMedia
Lisi Metzger has been in the social media space since 2009. She created a blog called, “The Beauty File,”posted content for over five years and grew an engaged community online. She was featured in several online publications such as GraziaUK & Refinery 29. She is passionate about connecting with and creating content for small businesses, brands & professionals.
She is a social media strategist and the founder of L Studio Media, a social media agency, based out of New York. She helps businesses grow their online presence through social media management and content creation, 1:1 strategic planning sessions and online coaching. She helps businesses clarify their message to create strategic plans and grow by attracting the “right” followers who convert to customers and clients. Her agency also works with businesses in an ongoing manner, providing social media management on a monthly basis.
Offline, she enjoys listening to music & podcasts, reading, art, traveling, biking, doing Pilates & spending time with her family and friends.
Here are the links to what Lisi mentioned on the show:
https://zest.is/Marketing articles aggregated onto a homepage- “the latest content in blogging, content, email, growth, metrics, strategy, tools, social, influencer & branding”(you download the zest extension on chrome)
Trello is great for organizing your projects and ensuring your to-dos are completed in a timely manner.
You can find Lisi online at:
Episode #46 – Finding your Ideal Customer with Mary Pendleton and Hashtag Hero
Mary Pendleton is a nationally recognized social media strategist and self-proclaimed chillpreneur. Her expertise lies in Instagram growth with a passion for purpose-driven businesses! She offers 1:1 strategic planning sessions and a handpicked hashtag membership to help increase visibility and sales. Mary is a mom of 3 and calls in San Francisco home.
In this episode, we talk about how Mary got started on Instagram, transitioning from shop owner to Instagram expert, hashtag strategies, Mary’s program “Hashtag Hero”, and much more.
You can find Mary online at:
Episode #45 – Instagram Hashtag Strategies with Sandie DeMarco
Sandie DeMarco has been in the social media industry as a consumer, business builder, and coach since 2015. She has successfully built social media communities and ultimately sales on Periscope (now owned by Twitter), Snapchat, Instagram, and Facebook.
Sandie owns SociallyBranded, a Social Media Agency where she is a social media coach. #TeamSociallyBranded partners with Real Estate Professionals to help them generate organic leads and build brand awareness through her unique management services.
In this episode, Sandie and I talk about the lessons we learned from Snapchat and Periscope, and how they apply to Instagram. We also get deep on hashtag strategies, and what to do if you feel like your Hashtags are not giving your posts any additional reach.
Connect with Sandie online at: