5 episodes
The Mobicast by Go2mobi The Mobicast by Go2mobi
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For years marketers spoke of the coming of the "mobile wave." It's now clear that this wave has crested and as marketers, we're swimming in its wake. Will you sink or swim? The Mobicast is dedicated to all things digital marketing, but with a particular focus on mobile marketing, mobile audience targeting, mobile data, performance marketing, cross-screen targeting and much more all mixed in with Eric's incisive questioning and occasional esoteric flourish. Tune in to hear hosts Eric Dyck, Grandin Harrison and others discuss topics relevant to digital and mobile marketers every week
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The Mobicast E10 - Hugh Hancock & the Performance Mindset
In episode 10 of the Mobicast, Hugh Hancock, founder of Machinima, legendary marketer, filmmaker and omnipresent STM Forum overlord (as Caurmen) comes by to discuss marketing automation, the performance marketer's mindset and the future of digital marketing.
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The Mobicast E09 - Bob Bentz - Relevance Raises Response
Today Bob Bentz from Purple Gator comes by to discuss his book, Relevance Raises Response. We talk about mobile advertising as an unprecedented opportunity to deliver tailored ads to consumers dependent on their exact moment and mindset. We also talk about Bob's interesting career path, pioneering mobile marketing from his Ringtone days to now being the founder and CEO of Purple Gator, a highly successful mobile agency out of Philadelphia.
To get in touch with Bob, or to buy his book, head over to his site: http://relevanceraisesresponse.com/ -
The Mobicast E07 - 2016: The Global Tipping Point for Mobile
This week we have John Koetsier, the resident mobile economist at TUNE. TUNE is a massive mobile attribution and analytics partner in the space, and John has been brought on to be a bit of a soothsayer about what's happening in the mobile space, so he's an obviously an ideal guest for the Mobicast.
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The Mobicast E06 - Victor Lopez Plays Programmatic Lego
In the first Mobicast of 2016, Victor Lopez from https://programarketer.com/ stops by to discuss the rapidly expanding and sometimes confusing world of programmatic marketing.
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The Mobicast E05 - Hank Blank and the Agency Landscape
Hank Blank stops by the Mobicast today to chat about the changing agency landscape and how these companies are adapting to the mobile revolution. Hank Blank is an advertising industry veteran who's worked at several advertising institutions on top accounts. Currently he consults under his personal brand, filming educational videos about the ad business on his youtube channel.