11 episodios
Start With Occupancy Positive Impact Network
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- Economía y empresa
Whether you are a Sales Director over a large community, a new residential care home owner, or an entrepreneur serving the aging adult care market, this podcast has you covered!
Hi, I am Tiffany...a twelve-year senior living industry veteran and former Regional Director of Sales & Marketing. I have coached and trained sales teams to turn occupancy-challenged communities into consistent 100% high achievers.
Why is this important? Full communities mean more seniors are helped and more families are served. The bottom line...in our business, more occupancy = more opportunity to help others. The top 3 questions most often asked are:
How do I market my community to more families and referrers?How do I manage my time to do ALL that is required of me?How do I grow my business or in my career? This is where Start With Occupancy will become your new go-to resource for ideas, tactics, and proven strategies to help you and your team.
Because...EVERYTHING starts with the occupancy in mind.
Need referral-generating event ideas? No problem.Need to know how to do that dreaded video with impact? I got you.Wonder how to effectively market to professionals? Yep, that too.Want to know how to build a prospect-centered team to help with sales?
Most definitely have your back there!
On this podcast, we will answer ALL of these questions and then some!
Every week, I will give you sales tips, business development strategies, social media hacks, and motivational stories that will help you impact the lives of the aging, their families, and your team. Increasing occupancy can be challenging. But, "a smooth sea never made a skilled sailor.”
So, join me as you hone your skills to Inspire Change, Impact Lives, and Improve Outcomes. Are you ready? Let’s Go!
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The Pros and Cons of Using Paid Referral Agencies
In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real! Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to...
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My 3 Business Missteps in 2023: Lessons Learned
Finally, the official relaunch of the Start With Occupancy podcast. Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals. What can you expect out of the podcast this year? Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families. Through a...
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How To Connect And Build Trust With Families - Part 3
#8 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"The three-part series will review the method, the execution, and the follow up.All three components will get you through the gate and into the starting...
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How To Connect And Build Trust With Families - Parts 1 & 2
#7 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"The three-part series will review the method, the execution, and the follow up.All three components will get you through the gate and into the starting...
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How to Market Your Assisted Living with Social Media - Cameron J. Barker
Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers? In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactfu...
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Overcoming The I'm Stuck on I Suck Narrative In Your Head
Feeling a little STUCK lately? Does the current COVID environment have you doubting your skills?Are you questioning if this is REALLY for you?Maybe, you have even said, "I SUCK!"If this is you, please do not feel alone. As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR...In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK mentality. My hope is that it will help you too.Y...
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