12 episodios

The Nielsen Norman Group (NNg) UX Podcast is a monthly show on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every first Friday as she interviews industry experts on common questions, pressing UX topics, and the impact of having a truly great user experience. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

NN/g UX Podcast Nielsen Norman Group

    • Tecnología

The Nielsen Norman Group (NNg) UX Podcast is a monthly show on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every first Friday as she interviews industry experts on common questions, pressing UX topics, and the impact of having a truly great user experience. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

    12. ResearchOps (feat. Kara Pernice, Sr. VP at NN/g)

    12. ResearchOps (feat. Kara Pernice, Sr. VP at NN/g)

    One might think user research gets easier when there are more people available to do it; but managing research initiatives at scale can be a difficult task in itself. In this episode, Kara Pernice, Senior VP at NN/g shares her experience and insights about managing UX research operations.

    Kara Pernice's Articles and Videos (NN/g bio) 


    NN/g courses and articles referenced in this episode:


    ResearchOps (UX certification course) 
    ResearchOps (article) 
    Research Repositories for Tracking UX Research and Growing Your ResearchOps (article) 
    Design Systems 101 (article)
    DesignOps (UX certification course) 



    Research repository tools mentioned:


    Dovetail
    Consider.ly
    Airtable 



    Other ResearchOps pioneers and communities:


    Kate Towsey's Work (articles on Medium)
    Leveling up your Ops and Research — a strategic look at scaling research and Ops (by Brigette Metzler)
    ResearchOps Community (and Slack channel)



    ...and if you were curious what research papers launched Kara into her UX career, here are two of them:


    Nielsen, J. (1990). Big paybacks from 'discount' usability engineering. IEEE Software 7, 3 (May), 107-108.
    Nielsen, J. (1992). Finding usability problems through heuristic evaluation. Proc. ACM CHI'92 (Monterey, CA, 3-7 May), 373-380.

    • 32 min
    11. Solo UX: How to Be a One-Person UX Team (feat. Garrett Goldfield, UX Specialist at NN/g)

    11. Solo UX: How to Be a One-Person UX Team (feat. Garrett Goldfield, UX Specialist at NN/g)

    Advocating for UX work is hard. It's even harder when you're the only UX professional on your team. That said, there is still hope for one-person UX teams, and Garrett Goldfield shares his recommendations on how to make the most out of limited time and resources, and how to lead the charge in shifting corporate culture toward a more human-centered future.

    Read more about Garrett Goldfield (NN/g bio)

    Resources & courses cited in this episode:


    Episode 1. What is UX, anyway? (feat. Dr. Jakob Nielsen, the usability guru) (previous NN/g UX Podcast episode)
    The One-Person UX Team (UX Certification course)
    The Human Mind and Usability (UX Certification course)

    • 30 min
    10. On Delight, Emotion, and UX - Flipping the Script with UX Specialists Therese Fessenden & Rachel Krause

    10. On Delight, Emotion, and UX - Flipping the Script with UX Specialists Therese Fessenden & Rachel Krause

    To celebrate our first podcast milestone, we flipped the script. NN/g UX Specialist Rachel Krause guest-hosts this episode, and interviews host Therese Fessenden about the concept of "delight" in user experience: what it is, why the pursuit of delight can often be a short-sighted and misunderstood endeavor, and how a more holistic approach to interpreting and anticipating user needs can more reliably lead to an experience that delights beyond a single interaction.

    Read more about the hosts: 


    Therese Fessenden's Articles & Videos (NN/g bio)
    Rachel Krause's Articles & Videos (NN/g bio)

    Free resources cited in this episode:


    A Theory of User Delight: Why Usability Is the Foundation for Delightful Experiences (free article)
    Design for Emotion (by Daniel Ruston, UX Lead at Google Design)
    Principles of Emotional Design (Intuit case study by Garron Engstrom)
    How Delightful! 4 Principles for Designing Experience-Centric Products (Autodesk MLP case study by Maria Giudice)
    Research: Perspective-Taking Doesn’t Help You Understand What Others Want (HBR article by Tal Eyal, Mary Steffel, Nicholas Epley)
    Harvard Psychiatrist Identifies 7 Skills to Help You Get Along With Anybody (Inc. article by Carmine Gallo about Helen Riess' work)

    Other resources cited in this episode:


    Emerging Patterns in Interface Design (UX Certification course)
    Persuasive and Emotional Design (UX Certification course)
    DesignOps: Scaling UX Design and User Research (UX Certification course)
    Designing for Emotion by Aarron Walter (book) 

    • 29 min
    9. You Are Not the User: How the the False Consensus Effect Can Lead Good Design Astray (feat. Alita Joyce, UX Specialist at NN/g)

    9. You Are Not the User: How the the False Consensus Effect Can Lead Good Design Astray (feat. Alita Joyce, UX Specialist at NN/g)

    Does having more experience in the UX industry enable you to make better design decisions by intuition? Does user research ever become a waste of time if some research already exists in academic papers? The answer, it seems, is not that simple. In this episode, UX Specialists Alita Joyce and Therese Fessenden discuss why, after all these years doing independent user research, you should still test your interfaces and research with your own customers.

    Read more: Alita Joyce's Articles & Videos (NN/g bio)

    Free resources cited in this episode:


    Viral video (by @tired_actor) "The Square Hole" (TikTok video)
    The False-Consensus Effect (free article)
    The “False Consensus Effect”: An Egocentric Bias in Social Perception and Attribution Processes (PDF of full study by Ross, Greene, and House)
    10 Usability Heuristics for User Interface Design (free article)
    How to Conduct a Heuristic Evaluation (free article) 
    10 Usability Heuristics Applied to Video Games (free article)
    Don Norman - Changing Role of the Designer Part 2: Community Based Design (4 min video)
    Adam Grant - The "I’m Not Biased" Bias (Tweet about NBC Sunday Spotlight feature) 

    Other resources cited in this episode:


    The Human Mind and Usability (UX Certification course) 
    Persuasive and Emotional Design (UX Certification course) 
    Democratizing Innovation by Eric Von Hippel (book)
    Thinking, Fast and Slow by Daniel Kahneman (book)

    • 29 min
    8. Thinking Beyond Interactions: Omnichannel Experiences and CX (feat. Kim Salazar, Sr. UX Specialist at NN/g)

    8. Thinking Beyond Interactions: Omnichannel Experiences and CX (feat. Kim Salazar, Sr. UX Specialist at NN/g)

    What does it take to create a great customer experience? As it turns out: a lot more than just a series of great interactions. Kim Salazar, Sr. UX Specialist, shares her expertise on what omnichannel experiences are, why they matter for CX, and how having a mature CX means fundamentally changing how we view and handle UX work.

    Resources cited in this episode


    Ep. 1 - What is UX, anyway? (feat. Dr. Jakob Nielsen, the usability guru) (our inaugural podcast episode)
    Operationalizing CX: Organizational Strategies for Delivering Superior Omnichannel Experiences (142-page report)
    CX Transformation (full-day course)
    Journey Mapping to Understand Customer Needs (full-day course)
    Kim's Articles & Videos (NN/g bio)

    Other related articles & videos


    What is Omnichannel UX? (2-min video)
    User Experience vs. Customer Experience: What’s The Difference? (free article + 4 min video)
    Good Customer Experience Demands Organizational Fluidity (free article)

    • 29 min
    7. Lessen Digital Misery with Complex Apps (feat. Page Laubheimer, Sr. UX Specialist at NN/g)

    7. Lessen Digital Misery with Complex Apps (feat. Page Laubheimer, Sr. UX Specialist at NN/g)

    "Keep it simple," is one of many great UX mantras... but how exactly does someone "keep it simple" when working with complex applications? In this episode, Page Laubheimer, Senior UX Specialist with NN/g, shares his expertise in information architecture (IA) and complex app design, recommends a few ideas to "lessen digital misery" on business-to-business (B2B) and enterprise applications, and offers advice for when you have to redesign a legacy application that is part of a user's everyday life.

    Resources cited in this episode:


    Designing Complex Apps for Specialized Domains (full-day course)
    Data Visualizations for Dashboards (4-min video)
    Dashboards: Making Charts and Graphs Easier to Understand (NN/g article)
    Why I Now Use “Four-Threshold” Flags On Dashboards (Nick Desbarats' article)
    Tesler's Law (Wikipedia article)
    Page's NN/g Articles and Videos (bio page)

    • 30 min

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