Pitch and Plan April M. Burks

Sponsorships play an important role in how you fund your event. April Burks and a special guest break down sponsorships and how vital maintaining connections can be for the success of your event production. April Burks is joined again by Antoinette Minor, Founder and CEO of TYP Social Media Co. Antoinette is a social media strategist and a digital marketer. Antoinette Minor’s goal is to facilitate in her client’s role in inspiring and influencing their audience while also increasing their growth and opportunities. In today’s episode, we discuss how you should start as early as possible with creating sponsor relations and some unique ideas around deliverables. April and Antoinette discuss the changes that virtual events have had on sponsorships and how you can maintain those connections for future events!

In this episode, we discuss…

[0:05] Introductions

[0:32] How are You Doing and Diving into Your Online Presence

[4:07] Having Your Ducks in a Row

[6:51] How Early on Should You Pursue Sponsors?

[9:52] Ideas Around Creating Deliverables to Be Sponsored

[13:35] Deliverables in a Virtual Event Setting

[18:50] How Do People Identify Sponsors That Fit Their Event?

[24:58] What is the Best Way to Pursue Sponsors?

[32:07] Sponsor Interaction During and After the Event

[34:56] How to Follow and Maintain Sponsor Relationships

[42:49] Connect with Antoinette!

 Social Media is a vital piece in the promotion and planning of an event. April Burks and a special guest discuss social media and why it is always important to invest in, especially in a time where all events are being held virtually. April Burks is joined by Antoinette Minor, Founder and CEO of TYP Social Media Co. Antoinette is a social media strategist and digital marketer. Antoinette Minor’s goal is to facilitate in her client’s role in inspiring and influencing their audience while also increasing their growth and opportunities. In today’s episode, we discuss COVID-19’s effect on social media’s role in event planning and the importance of digging deep into the message surrounding your event. April and Antoinette offer tips and insights on when you should start promoting your event on social media as well as some of the mistakes to avoid along the way.

In this episode, we discuss…

[0:03] Introductions

[0:52] How Antoinette is Handling COVID

[3:39] When Should You Start Promoting Events on Social Media?

[8:18] Platforms That Are Key in Event Promotion Success

[10:11] Tackling the Email Market

[13:15] Best Ticketing Platforms Available

[15:48] How Social Media Promotion Has Changed Due to COVID

[22:35] Considerations for Your Social Media Marketing Budget

[26:10] Common Mistakes Seen When Promoting an Event

[30:18] Campaigns That Are Doing Social Media Promotion Right

[35:15] Fun Elements to Implement While Event Planning

[38:09] Closing Thoughts

[38:39] Connect with Antoinette!

Episode Summary:

In the first-ever episode of the Pitch and Plan Podcast, April Burks and a special guest take on virtual events during a global pandemic. April Burks is joined by Fatima Conteh, the Founder, and Owner of IndieSoulGlow and event manager at Fishtown Analytics. Fatima Conteh specializes in event planning and community engagement while investing in the personal and professional well-being of people of color. In today’s episode, we discuss COVID-19’s effect on event planning and the creativity that has emerged from going virtual. April and Fatima dive deep into what the best streaming platforms for events are and some of the benefits and drawbacks of hosting events virtually. You can access detailed show notes w/ links and contact info at pinksocialstrategies.com

In this episode, we discuss…

[0:05] Introductions

[0:36] COVID-19 & Social Distancing

[4:18] Pivoting Business During COVID-19

[6:36] How Has COVID-19 Affected Event Planning for You?

[11:07] Creative Aspects Coming Out in Virtual Events

[17:22] What Social Platform Do You Use?

[24:18] Coming Together to Provide Positive Experiences

[29:57] Mistakes You’ve Seen/Made in Virtual Events

[34:37] Providing Sentiment Through Feedback and Polls

[36:18] The Future of Virtual Events

[40:53] Closing Thoughts

[42:56] Connect with Fatima!