The Dentalpreneur Podcast w/ Dr. Mark Costes Mark Costes

On today’s episode, Dr. Mark Costes catches up with Jake Conway, the analytics guru behind Custom Practice Analytics and a foundational figure at DSI. They reminisce about their early days as office mates and discuss the evolving challenges in dentistry post-COVID. As practices face new hurdles, Jake shares insights on the universal struggles dental offices are experiencing nationwide, from staffing to patient management. The conversation pivots to the critical role of effective practice analytics in navigating these changes and the benefits of having a supportive network to avoid isolation in problem-solving. Additionally, they touch on the strategic timing for practice expansion, the impact of patient no-shows, and how to maintain profitability through analytical decision-making. This dialogue not only dives deep into the financial and operational aspects of running a dental practice but also reinforces the importance of community and shared knowledge in the ever-changing landscape of dentistry.
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On today’s episode, Mark chats with Michael Lomotan, a co-founder and owner of the Dental Success Network. Michael brings a unique perspective to dentistry with over 20 years in corporate biotech before diving full-time into the dental world. In this episode, he shares his journey from being "the ultimate nerd" in biotech to playing a crucial role in the dental industry. Michael discusses his daily responsibilities, including managing vendor relations and ensuring profitability through strategic supply negotiations. He also reflects on the advantages of being deeply involved in a community like DSN, which leverages collective buying power to secure significant discounts for its members. This insightful conversation covers a range of topics from the nuances of vendor negotiations to the potential future impact of AI in dentistry. Whether you're looking to optimize your dental practice's operations or explore the intersections of technology and dentistry, this episode is packed with valuable insights.
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On today’s episode, we have another segment, in which Mark presents his presentation titled "Core Drivers of a World-Class Organization" at the Dental Success Summit 2024. In the final segment of his presentation, Mark honed in on the essence of leadership as the bedrock for creating a world-class organization. He simplified the concept, arguing that leadership isn't about charisma or grandeur, but about setting clear expectations, holding teams accountable, effective communication, and empathy. He moved on to discuss the 'seasons' of business, emphasizing that success requires periods of intense effort and sacrifice. During such times, he underscored the importance of having open lines of communication with family and significant others to ensure their understanding and support.
Furthermore, Mark tackled the common tendency to overcomplicate business. He stripped it back to the basics: revenue minus expenses equals profit, reminding attendees that it's not always about driving production but about managing profitability. He also addressed the importance of measuring and improving less tangible aspects of a business, such as leadership and culture, arguing that these can be methodically tracked and enhanced.
Sharing from personal experience, Mark cautioned against measuring success solely by wealth accumulation. He reflected on his own journey to financial success and the realization that it didn't bring the expected happiness or fulfillment, illustrating the importance of nurturing all aspects of life, not just financial ones.
Additionally, Mark recognized the value of charisma, the art of conversation, and the ability to build rapport and trust. He shared anecdotes to illustrate these points, including a memorable dinner with author Ryan Holiday and NBA executive R.C. Buford. He concluded by reinforcing the indispensable role of personal accountability in both personal growth and professional development, which would be further explored by guest speaker Jocko Willink. Throughout his talk, Mark's insights painted a picture of the multi-faceted nature of true success and the disciplined path to achieving it.
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On today’s episode, we have another segment, in which Mark presents his presentation titled "Core Drivers of a World-Class Organization" at the Dental Success Summit 2024. In this segment of Mark's presentation at the Dental Success Summit, he encourages attendees to become clear on their goals for the weekend and beyond. Mark urges each person to identify the top three reasons they're at the event, as achieving these goals will mark the weekend as a success. For instance, goals could range from finding a business partner to mastering leadership skills or improving the culture within one’s dental practice.
Mark emphasizes the importance of understanding the value of one's time, particularly in relation to income goals. He presents a detailed analysis of how to calculate the worth of an hour of work if one's target is a million-dollar annual take-home income. This serves to highlight the need to delegate lower-value tasks and focus on high-impact work.
The concept of a "time journal" is introduced, which helps participants assess the activities they should continue versus those they should delegate, based on the value they bring to their practice. Mark delves into the Asana Pyramid of Clarity to illustrate how to break down a big goal into actionable steps, ensuring clarity in what needs to be done to reach those objectives over time.
Mark also discusses grit and talent, referencing Angela Duckworth’s work on the subject. He posits that effort counts twice in the achievement equation, emphasizing that consistent effort can make up for a lack of natural talent.
Towards the end of the segment, Mark challenges the idea that people have learned all there is to learn and pushes for continuous growth and learning. He describes the high attendance of the most successful individuals at mastermind meetings as a testament to their commitment to continuous improvement, regardless of their current achievements.
He concludes by encouraging attendees to take advantage of the available resources and learning opportunities, not just to improve their business's financial aspects but also to develop in other areas of life, as represented by the four quadrants of success: mindfulness, meaning, muscle, and money.
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On today’s episode, we have a segment, in which Mark presents his presentation titled "Core Drivers of a World-Class Organization" at the Dental Success Summit 2024, he delves into the essential qualities that distinguish exceptional organizations. With over 5,967 years of collective dental experience in the room, Mark underscores that not all experiences are created equal, emphasizing the value of collaboration and a positive attitude over mere longevity in the field.
He contrasts the downbeat energy of a larger, less proactive conference with the spirited, abundant mindset found among the attendees of the Dental Success Summit. Reiterating the infectious nature of negativity, he praises the smaller but mightier group before him, capable of enacting real change in the face of dentistry's myriad challenges.
Mark discusses the importance of an abundance mindset versus scarcity, illustrating how the latter can stifle growth and collaboration. He moves on to the pivotal concept of personal accountability, touching on Jocko Willink's teachings on extreme ownership, which align with the summit's ethos of taking responsibility for one's actions.
The talk then shifts to prioritized focus, where Mark cites Sam Altman on the power of focusing on the right tasks rather than merely being busy. He redefines the Mastermind Group's battle cry from "Get Shit Done" to "Get the Right Shit Done," stressing the significance of working smart over working hard.
Wrapping up, Mark presents the stark disparity between the world's wealthiest individuals and the bottom billions, questioning the allocation of their most valuable resource—time. He closes with a powerful reminder that success and problem-solving at a high level are contingent upon effectively managing one's time, encouraging attendees to apply these principles within their practices and personal lives for unparalleled success.
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On today’s episode, we welcome back Aurora Winter, a repeat guest known for her expertise as a bestselling author, TV producer, media coach, ghostwriter, and serial entrepreneur.
Aurora discusses her approach to transforming words into wealth, leveraging her background in filmmaking and neuroscience to help individuals from various professions enhance their communication skills and achieve substantial results. Whether it's raising capital for a startup, negotiating a raise, or signing a new client, Aurora’s methods have proven effective across the board.
In her latest book, "Turn Words Into Wealth," Aurora outlines seven models for generating seven figures through effective communication and book publishing. She shares insights into how prominent figures like Seth Godin, Tim Ferriss, and Hillary Clinton have monetized their messages, emphasizing the importance of not just writing a book but also strategically marketing it to maximize revenue streams.
Mark and Aurora delve into the intricacies of building a personal brand through publishing. They discuss how having a book can significantly elevate one's professional stature and open doors to new opportunities. Aurora gives practical advice on how anyone, especially busy professionals like dentists and small business owners, can efficiently write and publish a book using her spoken author method.
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