The Google Ads Podcast Solutions 8

You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.
This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode.

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


0:00 Intro
0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 2024
2:11 Parameters
4:36 Configure CTM: Buy Numbers
9:58 Buying two numbers
14:57 Tracking code installation
19:11 Create conversion action on Google Ads
25:21 Create automation trigger in CTM
28:37 Integrate CTM and Google Ads
33:32 Setting workflows
38:59 Setting values: activities, scores, activity time
44:37 Integration for an individual
47:13 Connecting CTM with GA4
49:44 Putting the tracking code on the website



💣 The Ultimate Guide to Google Ads for 2023:   
 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: a...

Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.
In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.
Related videos:
✏️ Update! Modify Feed Data Directly in Google Merchant Center:   
 • ✏️ Update! Modify Feed Data Directly ...  
⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1:   
 • ⚠️ How to Fix Disapproved Products an...  
🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2:   
 • 🆘 How to Fix Disapproved Products and...  
🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3:   
 • 🚫 How to Fix Disapproved Products and...  

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Intro
0:20 Creating Custom Labels Using Google Merchant Center
0:40 What are Custom Labels?
3:41 Setting conditions
8:47 Options to set up feed rules
9:25 Creating custom labels using supplemental feed


💣 The Ultimate Guide to Google Ads for 2023:   
a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener...

In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.
Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'.
And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale.
Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales.

Download the free worksheet here: https://sol8.com/download-quick-and-e...

Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

0:00 Do THIS to Influence Your Customer’s Buying Decision
3:19 Don’t mistake features for benefits
5:29 What are product/service benefits?
6:30 Common benefit
7:04 Personal benefit
8:16 Meta benefit


💣 The Ultimate Guide to Google Ads for 2023:   
 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a...

Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.
Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

Related videos:
💰 Why You Need Brand Campaigns With YouTube Ads:   
 • 💰 Why You Need Brand Campaigns With Y...  
🤼‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max:   
 • 🤼‍♂️ John vs Kasim: The Importance of...  
Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns:   
 • Pro-Tip! How to Stop Performance Max ...  

0:00 Intro
0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC
3:58 Google Ads bidding strategy to use
8:12 Monitoring the strategy results


💣 The Ultimate Guide to Google Ads for 2023:   
 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...

In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.
Connect with Caden on LinkedIn:  
 / cadenthompson  

Related videos:
💣 John Explores Google TV Ads:   
 • 💣 John Explores Google TV Ads  
💰 Why You Need Brand Campaigns With YouTube Ads:   
 • 💰 Why You Need Brand Campaigns With Y...  
🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   
 • 🚀 Cracking the YouTube Algorithm for ...  


Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se...

0:00 How To Create Ads for Google TV and YouTube
3:03 Important settings
5:23 Demographics and audience segments
8:58 Current CPCs on Google TV


💣 The Ultimate Guide to Google Ads for 2023:   
a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success.
Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.

Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se...

Related videos:
🔥 The 7-Step Email System Working with Meta and Google Ads:   
 • 🔥 The 7-Step Email System Working wit...  
💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:   
 • 💰 Maximizing Profits with the New Sol...  

0:00 The Secret to Making Klaviyo Email Pop Ups Work
3:26 Case Studies
7:33 Using quizzes for segmentation and personalization
10:09 Klaviyo email builds by Solutions 8
14:11 Using segments as custom audiences

💣 The Ultimate Guide to Google Ads for 2023:   
 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a...