15. The Guest Journey: The Key to Unlocking Direct Booking Success The Independent Hoteliers’ Show

On this episode Kush talks about the importance of understanding guest journey to increase direct bookings and reduce dependence on the OTAs.

Here are some amazing things you would hear in today’s episode: 


The importance of understanding the customer journey for independent hoteliers.
How understanding the customer journey can help hotels increase direct bookings and reduce dependence on Online Travel Agents (OTAs).
Practical tips on how to improve each stage of the guest journey, from the dreaming and discovering phase, to the post-booking phase. 

So listen here to Kush’s thoughts on how you can increase direct bookings by understanding your potential guest’s journey.