23 min.
17: The Power of PR and Marketing Strategies Brand Lift
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- Ondernemerschap
Jennifer Smiga, Founder of Ultraviolet (UV) and UV's Ultra Collective
Jennifer Smiga founded Ultraviolet (UV), a digital marketing agency that creates effective strategies and activities for home brands and design professionals to thrive online. She is also the visionary behind UV's Ultra Collective, an innovative AI-powered platform designed to address the challenges interior designers and home brands face in collaborative endeavors.
Get inspired as Jennifer shares her knowledge and experiences in brand strategy, identity, content and influencer marketing, and social media.
[4:18] HOW CAN HOME BRANDS AND DESIGN PROFESSIONALS HARNESS ANTICIPATED KEY TRENDS IN DIGITAL MARKETING?
The evolution of websites from static brochure-style pages to dynamic, content-rich platforms underscores the importance of adding valuable, locally relevant information to improve search engine rankings.
For professionals, especially designers in specific regions, sharing insights about regional design, trends, and even local building codes can signal to search engines and potential clients that you are an active expert in your field.
This transformation in web content strategy is a powerful tool for enhancing visibility and trust in your professional services.
Jen advises to:
1. Acknowledge the evolving landscape in your industry.
2. Regularly update your website with valuable content.
3. Focus on local expertise and how you approach design in your specific region.
4. Utilize different content formats like blogs, FAQ pages, or expertise showcases.
5. Demonstrate your activeness and knowledge in your field through your website.
[8:29] WHERE TO INVEST YOUR MARKETING DOLLARS FIRST?
[10:38] WHERE SHOULD YOU PRIORITIZE YOUR MARKETING INVESTMENTS?
[11:08] WHAT IS A SUCCESSFUL DIGITAL MARKETING CAMPAIGN?
[14:20] COMMON MISTAKES IN INTERIOR DESIGN | BRAND PHOTOGRAPHY
[16:48] HOW TO BECOME A BRAND PARTNER AND HAVE A SUCCESSFUL PARTNERSHIP?
Good luck, and let me know how these tips help you to grow your community!Until next time, take one new action that lifts your brand!Tune in for Branding, Marketing, and Business
Tori Sikkema:Website: https://torisikkemaphotos.com/
Instagram: https://www.instagram.com/torisikkemaphotography/
Pinterest: https://www.pinterest.com/torisikkemaphotos/
YouTube: https://www.youtube.com/channel/UCEpOyhNNzp6yFwzPLYR8xQQ
Jennifer Smiga:Website: https://ultravioletagency.com/
Instagram: https://www.instagram.com/ultraviolet_agency/
Facebook:a...
Jennifer Smiga, Founder of Ultraviolet (UV) and UV's Ultra Collective
Jennifer Smiga founded Ultraviolet (UV), a digital marketing agency that creates effective strategies and activities for home brands and design professionals to thrive online. She is also the visionary behind UV's Ultra Collective, an innovative AI-powered platform designed to address the challenges interior designers and home brands face in collaborative endeavors.
Get inspired as Jennifer shares her knowledge and experiences in brand strategy, identity, content and influencer marketing, and social media.
[4:18] HOW CAN HOME BRANDS AND DESIGN PROFESSIONALS HARNESS ANTICIPATED KEY TRENDS IN DIGITAL MARKETING?
The evolution of websites from static brochure-style pages to dynamic, content-rich platforms underscores the importance of adding valuable, locally relevant information to improve search engine rankings.
For professionals, especially designers in specific regions, sharing insights about regional design, trends, and even local building codes can signal to search engines and potential clients that you are an active expert in your field.
This transformation in web content strategy is a powerful tool for enhancing visibility and trust in your professional services.
Jen advises to:
1. Acknowledge the evolving landscape in your industry.
2. Regularly update your website with valuable content.
3. Focus on local expertise and how you approach design in your specific region.
4. Utilize different content formats like blogs, FAQ pages, or expertise showcases.
5. Demonstrate your activeness and knowledge in your field through your website.
[8:29] WHERE TO INVEST YOUR MARKETING DOLLARS FIRST?
[10:38] WHERE SHOULD YOU PRIORITIZE YOUR MARKETING INVESTMENTS?
[11:08] WHAT IS A SUCCESSFUL DIGITAL MARKETING CAMPAIGN?
[14:20] COMMON MISTAKES IN INTERIOR DESIGN | BRAND PHOTOGRAPHY
[16:48] HOW TO BECOME A BRAND PARTNER AND HAVE A SUCCESSFUL PARTNERSHIP?
Good luck, and let me know how these tips help you to grow your community!Until next time, take one new action that lifts your brand!Tune in for Branding, Marketing, and Business
Tori Sikkema:Website: https://torisikkemaphotos.com/
Instagram: https://www.instagram.com/torisikkemaphotography/
Pinterest: https://www.pinterest.com/torisikkemaphotos/
YouTube: https://www.youtube.com/channel/UCEpOyhNNzp6yFwzPLYR8xQQ
Jennifer Smiga:Website: https://ultravioletagency.com/
Instagram: https://www.instagram.com/ultraviolet_agency/
Facebook:a...
23 min.