#20 Marieke Vinck, creative director of CharlieMary on circular fashion and uncomfortable change Un-Machine Yourself

Marieke Vinck, creative director of CharlieMary on circular fashion and uncomfortable change

When has it become so normal to throw away clothing we have hardly worn? What is circular fashion? And how on earth do you convince people to change their business model, if they aren’t even interested? In this episode, Roanne meets Marieke Vinck - co-founder & creative director of CharlieMary - the agency of six of the most forward-thinking labels in the benelux, and a circular fashion essentials label. Marieke shares insights on the fast fashion industry, where she started her career, and explains what has to change, and how she tries to take slow, sustainable fashion, from niche to norm.

Roanne and Marieke discuss:
- How fast fashion kills creativity
- How you can make clothing, without producing any waste
- Why change is always uncomfortable
- What are the main challenges if you want to radically change a field
- Why collaboration is the way forward

Marieke tips the documentary ‘The True Cost’, and Roanne refers to an older episode on fair fashion, with Marieke Eyskoot. You find it here: https://www.iamhatch.com/blog/7-marieke-eyskoot-this-is-a-good-guide-how-doing-good-can-be-combined-with-doing-business

More info on Marieke and her work:
website: www.charliemary.com
instagram: https://www.instagram.com/charliemary.official/
facebook: https://www.facebook.com/CharlieMary.official/