21: Shifting Gears: Christina Kim Shares How Her Design Firm is Making an Intentional Brand Shift Brand Lift

Shifting Gears: Christina Kim Shares How Her Design Firm is Making an Intentional Brand ShiftChristina Kim, founder of Christina Kim Interior Design. Once an aspiring actress, her obsession with design and her innate curiosity led her to the world of interiors. Based in Manasquan, New Jersey, Christina has interior design projects across the U.S.. Christina's work is influenced by scenes from LA, NYC, and Paris (all places she has lived), bringing both a West Coast sensibility and the East Coast into her designs. Christina is known for her warm yet modern interiors with a distinctive edge and specializes in the ground-up construction of modern homes.
 Noteworthy achievements include serving as an ambassador for the New York Design Center and her participation in the Kips Bay Decorator's Showhouse Dallas, where her captivating ombre pink stairway design made a memorable entrance moment.
Get inspired as Tori shares her innovative approach to storytelling through photography, unveiling the power of capturing emotion, authenticity, and the essence of design in every frame.
[5:29] THE CHALLENGES INTERIOR DESIGNERS FACE
Design today is an exciting challenge as we navigate the ever-growing influence of AI and new tools that are reshaping our creative landscape. We're in a race to keep up with the pace of innovation, all while global uncertainties touch our economy and client behavior. Budget-consciousness is becoming a trend, and large projects can sometimes feel daunting. You've got this! In our post-pandemic world, clients are eager for quick results. This may seem at odds with the thoughtful and deliberate process of interior design, but it's an opportunity for us to flex our creative muscles without compromising quality.
Christina believes in a touch of authenticity and a nod to the roots of design. She underscores the need to take a breather in the creative journey to allow innovative and personal ideas to bloom. Striking this harmony between tech-brawn and human creativity could be our secret sauce in standing out in a bustling market.
[7:57] EMBRACING CHANGE IN THE INTERIOR DESIGN INDUSTRY
The post-COVID-19 era has brought about a paradigm shift where clients are increasingly prioritizing:
CostSpeedEfficiency
Christina realized that this change was more than a trend; it was a signal that her brand needed to evolve. Her clients were not just looking for design services; they were seeking solutions aligned with their new priorities. This realization sparked Christina's journey towards transforming her brand.
Christina's "Andre pink moment" project at the Dallas Kips Bay Show House is a key part of her brand. This work showed off her skill with bright colors and big patterns. She felt these elements were missing in her other work because of current trends towards white and minimalism.
So, stay true to your core while being open to change. It's about saying "loudly and proudly" who you are as a designer, not conforming to trends or client demands that don't align with your vision.
"I wanted to figure out how I could create that for myself and let my clients and potential clients know I am interested in this. I do want to explore color, pattern, and other things." - Christina Kim
[10:44] THE REBRANDING PROCESS IN INTERIOR DESIGN
At the heart of any successful branding or rebranding endeavor lies the designer's ability to introspect and...