1 u. 8 min.
#24 Karl Bickley - A GPN house of brands Inside the Four Walls
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- Voeding
Karl is a sports nutrition product and category expert. And he also happens to head innovation and commercialisation in Europe for one of the most important sports nutrition companies, Glanbia Performance Nutrition. But whilst the blueprint of working at the biggest companies with a portfolio of brands looks good on paper, just how easy is it to execute on the ground? In this episode, Karl and I discuss the challenges of innovating across a portfolio of brands, in addition to the importance of brand permission in setting the necessary guardrails for being successful. We also look at what is or isn't a trend and the importance of acting now in terms of sustainability.
Karl is a sports nutrition product and category expert. And he also happens to head innovation and commercialisation in Europe for one of the most important sports nutrition companies, Glanbia Performance Nutrition. But whilst the blueprint of working at the biggest companies with a portfolio of brands looks good on paper, just how easy is it to execute on the ground? In this episode, Karl and I discuss the challenges of innovating across a portfolio of brands, in addition to the importance of brand permission in setting the necessary guardrails for being successful. We also look at what is or isn't a trend and the importance of acting now in terms of sustainability.
1 u. 8 min.