3X Value Growth Kerri Salls, MBA. CVGA

Dr. Mike Armour combines life-long leadership experience in high-level positions with passion for helping leaders meet their most pressing challenges.
He has coached over 600 executives, managers, and entrepreneurs, and has trained thousands more on four continents.
 
“Anywhere you increase trust you increase value.”
– Mike Armour
 
Why you have to check out today’s podcast: Discover the impact of unrecognized, unaddressed, or unresolved issues of trust in an organization Determine why trust is the core of leadership Develop trust-building steps that will boost employee engagement   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model
 
 
Episode Takeaway: How to boost employee engagement?
“When you find a place where trust is high in an organization, you will find that there is an atmosphere that is running. There is a feeling in the air, and it’s a feeling that I am safe, I am informed, I’m respected, I’m valued, and I’m understood. People need to feel safe, informed, respected, valued, and understood. And it’s interesting to just begin a dialogue with your workers, with your employees, with your management team to find out, do they feel in this culture that they are safe, informed, respected, valued and understood. Because if those things are weak, trust will be in poor repair.“
– Mike Armour
 
Resources|Links Free Downloads Related to Leadership, Management, and Entrepreneurialism Free E-Books and Booklets: https://www.leaderperfect.com/freestuff Upsize Your Leadership:https://www.leaderperfect.com/podcast  
Connect with Mike Armour:  Website: https://www.leaderperfect.com Linkedin:  https://www.linkedin.com/in/mikearmour

The future of your business depends on your talents. Recruiting and retaining great talent, efficiency, and customer loyalty benefit from the culture you design. 
Julie Ann Sullivan is The Queen of Culture.  Her diverse background and extensive research give her a unique perspective on business culture.  She is a speaker, author, podcast host, and leadership coach. Her current book is Catalysts of Culture – How Visionary Leaders Activate the Employee Experience.  
 
"When all this (pandemic) settles down, we're still going to be back to being able to find and retain great talent. The way you do that is by creating a company where people want to work. And once they're there, they want to do their best for themselves and for the company."
– Julie Ann Sullivan
 
Why you have to check out today’s podcast: Discover how to increase your knowledge of what it means to be a best place to work Determine what components in your employee’s experience need to improve Develop a unique plan for your organization's next cultural improvement   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model
 
 
Episode Takeaway: 'You can't see the forest through the trees'-- what does that look like in an organization?
"When I go into a company, the first thing I do, or I want to do, is to do a survey of the workforce and a survey of the leadership team. And what comes out of that, I have always found that what the leadership team thinks the challenges are, are different than what the workforce (thinks). That old saying, "You can't see the forest through the trees" it's the same that happens in leadership in a company. Especially medium size, they don't have a people officer who's doing this kind of work."
– Julie Ann Sullivan
 
  Resources|Links Sign up to Julie Ann's Business Culture Insights at https://julieannsullivan.com/  
Connect with Julie Ann Sullivan:  Website: https://julieannsullivan.com Twitter: https://twitter.com/JASatLNE Linkedin: https://www.linkedin.com/in/julieannsullivan  

Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers. 
In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.
 
“When people hear a story, they’re more likely to identify with the principles behind the story.”
– Michael Houlihan
 
Why you have to check out today’s podcast: Discover how knowing the company story, the business hardship, hustle, and heart can build a business to success Learn the importance of instilling the corporate DNA and values when onboarding employees Find-out why is it so important that your employees know your company history when they are hired in the first 24 hours   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model
 
 
 
Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours?
“‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’
– Michael Houlihan
 
Episode Takeaway: How to solve employee turnover?
“If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.” – Bonnie Harvey
  Resources|Links Blogs at www.thebarefootspirit.com  & www.consumerbrandbuilders.com     Connect with Bonnie Harvey and Michael Houlihan:  Website 1: https://thebarefootspirit.com Website 2: https://www.consumerbrandbuilders.com Twitter: https://twitter.com/barefoot_spirit Facebook: https://www.facebook.com/BarefootWineFounders

Christina Daves is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity.  She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country.
In this episode, Christina shares how to use free publicity to massively grow your business and how to stand out from the crowd when doing media pitching.
 
"The people who get this, who get it, who get the digital marketing piece, who get the media piece, they're going to win because they're going to get the visibility. It doesn't matter how good they are or not, they're the ones who are going to get the clients and the customers.”
– Christina Daves
 
Why you have to check out today’s podcast: Discover how to free publicity to massively grow my business Learn how to stand out from the crowd when pitching the media by making you or your business newsworthy and valuable to the media’s audience Discover what holds people back from doing public relations or PR   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model
 
 
Episode Takeaway: What holds people back from doing PR?
"It's inaction. My business coach said to me years ago, 'Christina, imperfect action is better than perfect inaction.' So, just do it. What's the worst that's going to happen? Nothing. "
– Christina Daves
Resources|Links Get Christina Daves' PR Famous Formula: http://www.3stepstoprsuccess.com Provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage: https://www.helpareporter.com  
Connect with Christina Daves:  Website: https://www.prforanyone.com LinkedIn: https://www.linkedin.com/in/christinadaves Twitter: https://twitter.com/prforanyone Facebook: https://www.facebook.com/Prforanyone   

Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.
In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality.
 
“Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?”
– Lisa Nirell
 
Why you have to check out today’s podcast: Discover how to become a mindful leader who knows how to ask customers what they need and become the go-to service provider for that need Learn how to stay present and profitable in a data-driven world by working directly, and interacting humanely with their customers Discover how do you make that leap from the way you did marketing when the economy was booming to how marketing is done now in a new reality   Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model
 
 
Episode Takeaway: What is the meaning of the platitude. “We are in this together”?
 
“It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say, ‘I really need some resources, I need some help. Can we work on this together?’“
– Lisa Nirell
  Resources|Links Free Mindful Marketer Bonus Gifts: https://www.energizegrowth.com/bonus   Connect with Lisa Nirell:  Website: https://www.energizegrowth.com LinkedIn : https://www.linkedin.com/in/energizegrowth Twitter: https://twitter.com/lisa_nirell  

David Veech teaches leaders how to Love, Learn, and Let go so they can create a workplace that fully engages the creative and productive power of people.  He learned through 20 years of service in the Army and is still learning.  He has shared what he learned with thousands of students and clients since he retired.  His messages will inspire you and your teams to obliterate obstacles, accelerate innovation, and elevate performance leaving everyone motivated and engaged for the future. 
In this episode, David shares how he helps leaders see where their personal behaviors are taking the organization away from their stated purpose and their stated goals.
 
“The energy that is generated when people know that you’re actually listening and doing something with their ideas, then it just comes like a flood. It’s just very exciting to see an engaged workforce switch on. ”
– David Veech
 
Why you have to check out today’s podcast: Discover how to practice lean thinking as a leader — which is deeply rooted in developing people both technically and cognitively using ‘The C4 Process’ Learn how organizations of all types can create a leader-development system that defines critical leader behaviors, provides simple techniques for building and improving the skills that drive those behaviors, and establishes a mechanism for monitoring and enforcing those behaviors. Discover how personal behavior of leaders enhances influence and performance — and is positively associated with being perceived as a leader Learn More about the 3X Value Growth™ Model Go to www.3xvaluegrowth.com/model
 
 
Episode Takeaway: When are we going to get back to normal [after the coronavirus pandemic]?
“Let’s not go back to normal, let’s go back to better. So, what can we do now, while we’re in this virtual mode, what can we do now to analyze our processes, to solve some of our problems, to develop our people, particularly develop our leaders? What can we do now so that when we go back, we’re better and ready to just hit it hard?”
– David Veech
Resources|Links A full digital copy of The C4 Process and become a member of David mailing list, he offer a wide range of free gifts that are added to often.: http://leadersights.com/free-downloads/  
 
Connect with David Veech:  Website: https://leadersights.com/  LinkedIn : https://www.linkedin.com/in/davidveech Facebook: https://www.facebook.com/david.veech Twitter: https://twitter.com/davidveech