#53 - John-Paul Drake - Riding the Retail Rodeo Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Today we are joined by JP, John-Paul Drake Director of Drakes Supermarkets.

We go on a fabulous journey going back to JP's entrepreneurial childhood, hear about riding the retail rodeo of the past few months, and how a bit of right place right time luck is awesome. We try to make sense of all the crazy hoarding and hear about JP's global social media attention for his one finger salute
at the man wanting a refund on 150 packs of toilet paper.

This is a great chat about the importance of agility in business, standing up for your staff, particularly against the rare arse of a customer, how the waves seem be bringing consumer sentiment back to 'buy local' and how JP and the Drakes team are leveraging this now and into the future. We talk about marketing and authenticity against the supermarket juggernauts and a whole lot more.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeople
Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en
Send Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/
Find out more about Square Holes - http://www.squareholes.com/
Produced with Apiro Media - https://www.apiropodcasts.com/